Meet the design guru behind Windows Phone 8

“The way we approach design has really shifted in the last few years,” says Windows Phone’s 46-year-old designer-in-chief Albert Shum. It’s always interesting to find out more about the people who create the products we rely on every day. If you’re curious about one of the leading thinkers behind Windows Phone’s award-winning looks, check out the profile on Shum written by CNET’s Jay Greene today.

Shum arrived at Microsoft five years ago from Nike, where he was part of the team that helped cook up the Nike+ fitness gadget line. The Hong Kong native, who has degrees in both mechanical engineering and product design, now runs the 88-person studio responsible for creating Windows Phone’s much talked about tile-centric user interface—a design aesthetic that has since worked its way into the DNA of other Microsoft products ranging from Windows to Xbox to Office. It’s a good read.

Credit: Miguel Villagran/Getty Images via CNET