Create Great User Experiences with Runtime Intelligence for Windows Phone

About two months ago, Brandon announced our partnership with PreEmptive Solutions to bring analytics for free to every Windows Phone 7 developer.  The reception has been great:  developers are using PreEmptive’s Runtime Intelligence (RI) for Windows Phone to instrument their applications and get deep insights into user engagement with the apps they create.  There are already hundreds of applications in the Windows Phone Marketplace that are using RI to improve the user experience and to make smart decisions about what to build next.

Back in November PreEmptive released a new version of the tools.  Now, Runtime Intelligence is much easier to use:  no more “starter template” and obfuscation is smarter and easier to configure.  Good news if you’re in the “good artists borrow, great artists steal” camp:  there are two new sample applications (one for Silverlight and one for XNA) included for your stealing/learning pleasure.

A couple examples of the data you can get from RI appear below in the screen caps from the RI portal.  This is real data from a live WP7 app (bonus points if you can name the app…hint:  it’s an open source app on CodePlex).  Application runs over time, number of unique users, average time spent in the app, feature usage, and geographic distribution are all available.

The RI portal lists application runs over time, unique users, average time spent in app, feature usage

The RI portal shows a map of where the app is being used.

Get Started (Your Users Will Thank You)

Get started with RI by going to sign up & download the software.  It’s free, sign-up takes 30 seconds and you’ll get your registration credentials and software download link emailed to you right away.  I also recommend that you watch this quick-start video: it is less than 13 minutes long and gives you a great overview of how to get up and running.

If you’re already using the older version of RI (i.e. you got it prior to November 29th), you will need to download the new version as the old version expired on December 17, 2010.  You don’t need to sign-up again:  you should have already received an email from PreEmptive with download and installation instructions.  Any applications you’ve previously created and released to Marketplace will continue to do what you’d expect based on what you set-up:  stream usage data to the RI portal and/or make use of obfuscation.

What kinds of things might you do differently if you knew how your app was being used in the wild?  How would you improve the user experience of your app by understanding its actual usage?  Already using RI?  I’d love to hear how you’re using it.  If you’re not using it then please share your thoughts on how the insights could help you create the best app possible.

Ben Lower, Product Manager, Windows Phone Developer Experience