Like most retailers, the Windows Store and Windows Phone Store sees a spike in shopping activity around the holidays. Last year holiday sales of paid apps grew 40% over baseline, and we expect an even more robust Holiday 2013. With a growing base of Windows 8.1 and Windows Phone 8 users and new payment options to make consumer purchases of apps even easier, we expect consumers to have over $100 million dollars (USD) available in their Microsoft accounts to spend on app and in-app purchases. This holiday season we’re launching Windows Store gift cards, making it easy for consumers to purchase apps from the Windows Store or Windows Phone Store.
Visit the Windows App Builder Blog to learn more.