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June 11, 2012
Lumia

Nokia's Eco Heroes



As Sustainability Week rolls on here at Nokia Connects, it’s time to take a look at what goes in to the phones Nokia produces, and what makes them true Eco Heroes.


Nokia’s latest Eco Heroes, the Nokia PureView 808, Nokia Asha 311 and Nokia Lumia 610

The recent Nokia Eco Heroes are (with links to their eco profiles): the Nokia PureView 808, Nokia Lumia 610, Nokia Asha 200 & 201, Nokia 700, Nokia 701 and the Nokia E6. Like all new Nokia products, they all are free of PVC, BFR and RFR (bad things) and introduce eco innovations such as recycled materials and bio materials which are ‘materials that are “grown” or developed by using part of an organic structure’. All Nokia devices are created with the environment in mind – all the handsets and accessories produced fulfill strict environmental criteria. Some examples of these are using approved, tested and sustainable materials; continually improving energy efficiency for our products; developing smaller, lighter, recyclable packaging and offering a range of eco apps in the Nokia Store Green Channel. Heroic.

As we saw from Paul’s Big Debate a couple of weeks ago, a lot of you like to re-home your old Nokias rather than recycle them, but if each of the 1 billion Nokia users recycled a phone, more than 80,000 tonnes of material would be saved, reducing CO2 emissions by the equivalent of 1.3 million cars.

Last year this video showed just how Nokia have been tweaking and improving their processes, and the massive impact they have had:

The quick facts:

    • 6,000 collection points in almost 100 countries in the biggest voluntary recycling network in the world
    • 40% of Nokia’s operations are powered by renewable energy, saving 54,500 tonnes in CO2 emissions (the equivalent of taking around 10,600 cars off the road)
    • Energy used over the entire product lifestyle has been reduced by up to 65% over the last 10 years
    • Packaging reduced by up to 70%, saving 240,000 tonnes of paper (the weight of 52,000 elephants)
    • Facts like these are able to be produced thanks to the responsible environmental practices that are integrated into everything we do at Nokia.

It has never been easier to be green. 100% of the materials in your Nokia can be reused or recycled to make new products or energy:

When did you last recycle a Nokia? Or are all yours with other users? (It’s OK, as long as they didn’t get thrown away). Did you know that 100% of the materials in your Nokia phone can be reused or recycled? Let us know in the comments or on Twitter.