March 2, 2012

SXSW 2012

AUSTIN, Texas USA – We might be hot on the heels of Mobile World Congress (we won best in show, did you see?) but South by South West is right around the corner. On Friday March 9 2012 the Nokia cavalcade will roll into town to set up the most awesome dome you’ve ever seen.


Housed in a first-of-its kind structure for SXSW, the 3-domed Nokia Lab located at 2nd and Brazos will give SXSW Interactive attendees an engaging sneak peek behind the scenes. Nokia’s R&D lab is being ripped from its snowy perch in northern Finland and dropped into the middle of the warmer climes of central Texas.

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Guests will have the opportunity to check out the new Nokia Lumia portfolio of Windows Phone devices, including the much-anticipated Nokia Lumia 900 from AT&T and the recently launched Nokia Lumia 710 and Nokia Lumia 800.

In conjunction with The FADER FORT presented by Converse, Nokia will also be showcasing DJs and Live Music with three nights of teaser performances during SXSW Interactive at the Nokia Lab, along with a four-night exclusive Nokia VIP Lounge inside The FADER FORT during the SXSW Music.

Team Conversations will be in action on Saturday March 10 for an exclusive event in the Nokia Lab (get in touch if you’re interested in attending – space is limited).


Check back here for the latest from Nokia at SXSW. We’ll also be publishing stories live from the event and Nokia’s own Chris Peralta, Senior Manager Strategic Alliances, will be speaking at “Location Tracking: Threatening or value-added?” on Monday March 12 at the Austin Hilton Downtown.

So, if you’re attending SXSW this year, be sure to stop by and say hello. If you’re not, then check back daily on Conversations for some interesting stories from the event.

The Nokia Lab @ SXSW Interactive
Showcasing DJ and live music performances from the FADER FORT, presented by Converse.

The corner of 2nd & Brazos, two blocks west of the Austin Convention Center.

Lab entertainment schedule
Saturday, March 10 
4:00 – 5:00  Rapid Ric
5:00 – 6:30  Bird Peterson
6:30 – 8:00  Hella Yella

Sunday, March 11
08:00 – 10:00  DJ Dontizl
09:30 – 10:15  Deniro Farrar
10:45 – 11:30  Frankie Rose
11:30 – 01:00  The Hood Internet (DJ)

Monday, March 12
3:40 – 5:00  Teengirl Fantasy (DJ)
5:00 – 5:40  Oberhofer
6:00 – 6:40  XV
6:40 – 8:00  Gigamesh (DJ)

Also featuring Hot Windows Phone App Developers and Cool Devices

Tuesday, March 13
3:40 – 5:00  Madeon (DJ)
5:00 – 5:40  Free Energy

6:00 – 6:40  2Chainz
6:40 – 8:00  Cassian (DJ)


Keep updated on the latest SXSW 2012 activities at and SXSW Mobile App for Windows Phone.

You’ll also find Nokia here during SXSW
“Location Tracking: Threatening or value-added?”, Chris Peralta, Nokia Senior Manger Strategic Alliances
Monday, March 12, 12:30pm, Austin Hilton Downtown

Nokia @ AT&T’s “The Spot” during SXSW Music
March 13-18, 6th Street, downtown Austin
Featuring Nokia Lumia 900 from AT&T