Progress. Celebrating One Year of The Browser You Loved to Hate Campaign

It has been incredibly exciting to see such strong engagement and support from web browser enthusiasts and others over the past year with The Browser You Loved to Hate campaign. With over 25 million total video views worldwide to date, we know we struck a chord with you. Whether you were simply entertained or began to question your assumptions about Internet Explorer, we are happy to entertain and help people learn that something’s changed with IE.

 Microsoft BYLTH Anniversary - Revised Design

Just one year ago, we launched The Browser You Loved to Hate – a Tumblr dedicated to telling the story of Internet Explorer’s comeback. Whether it was introducing you to Eugene or Officer Cupcake, reminiscing about the 90’s or letting you know that comebacks do indeed come in many shapes and sizes, there was one common theme – reintroducing you to the new Internet Explorer. So, if you are someone who hasn’t been happy with IE in the past or someone who simply hasn’t used IE in a while, we hope the Browser You Loved to Hate has been fun and gotten you to take a second look at IE.

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And so on this one year anniversary, we wanted to say thanks to our supporters. And for all of you who are still on the fence about IE, we invite you to take a look at the new Internet Explorer.

Rebecca Wolff

Internet Explorer Marketing Manager