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Previously, we shared with you that websites are seeing up to a 50% increase in engagement when users pin their site with IE9. Today, our second blog on the economics of web specifically looks at the cost to implement a Pinned Site. Developers can extend their website outside the browser in less than a day. Over 1,000 sites globally have taken advantage of these new capabilities. Users see the difference which should ultimately translate into measureable results.
Recently, we surveyed developers on how they spent their time building a Pinned Site. We found that there were two primary patterns; a basic experience which could be built in about an hour and a deeper experience which could be built in a day. The common theme was that they were able to do it quickly with their existing web experience. It’s all about getting more impact from what you already have. Here is how they spent their time:
To build the basic Pinned Site, there are two simple steps that developers followed:
Creating a high-resolution favicon is the first step. Instead of creating something new, simplify your existing logo. You can convert it into a favicon using X-Icon Editor. This tool allows you to upload it and quickly create all the sizes you need. A great example of this is The Killers Music:
Now tell the browser how you want your site to behave when the user pins it. It typically takes less than 15 lines of code:
You can learn everything about declaring metadata with code samples here.
Now that users can pin you site, focus on extending the best parts of it through dynamic jump lists:
Begin by evaluating what you already have on the website. You already know what your users do most often. Explore alternatives and decide what’s most valuable to them and to your site. Here’s an example for financial websites:
ECONOMICS OF THE WEB: LOW COST IMPACT
Pinned Sites make it easy to get more impact from the web experience you already have. Developers can realize this in less than a day and with minimal change. Share with us your own experiences with developing for Pinned Sites. Learn more about it here.
Ausome, really like the idea!
thx alot IE
@rozhbaiany Let us know what you build. Feel free to share your experiences and your pinned site on the blog.
Tell the hotmail team that their pinned icon is too many pixels high. It seems out of place on the taskbar. lol
Just been playing a bit today to make a jumplist for my blog. Pretty awesome stuff to play with