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If you caught the premiers of White Collar and Covert Affairs this week, you probably noticed we just released a new version of the Internet Explorer TV commercial celebrating the beauty of the web.
This newest spot continues to feature the work of Keith Rivers, a Seattle-based filmmaker, and Alex Clare, a British singer-songwriter, whose music has absolutely skyrocketed in popularity since the release of the first ad featuring “Too Close.” We couldn’t be more excited for Alex.
One of the cool aspects of this new spot is that Keith used a layering technique that makes the imagery from the sites appear multi-dimensional, it is called 2.5D. In some respects it really draws out nicely our point of view - that a browser should be all about setting the stage for the sites you go. We continue to celebrate the killer work web developers have been doing with IE to transform the web we all love into something that is rich, fast, and more creative than any of us could have imagined.
It has been an exciting year for IE, and in many ways, the best is yet to come.
As we embark upon summer, we hope you enjoy seeing the spot in some of your favorite shows (like Anger Management and Burn Notice). And starting on 7/13, you can enjoy the spot in full surround sound in movies like Spiderman, Ice Age: Continental Drift, Red Lights, and Batman: Dark Knight Rises (starting 7/20).
Ryan Gavin, General Manager, Internet Explorer
Flashy screens and graphics rendering looks wonderful, mind-blowing, fast and fluid.. no doubt about that!
IE9 is "fast and fluid"? "YES!"
The best? "NOOOO WAY!"
Do I use it .. "YES!"
Do I use other browsers? .... "Sometimes, Firefox that is"
Why? "To use Firebug and spritebaker.com".
Am I happy with the HTML5 and other standards adaption? "YES!"
Am I happy with the optimizations, personalization, customization and performance? "No"
Why?... Read below:
On THE MOST CRITICAL bug-report ever on Microsoft Connect connect.microsoft.com/.../lost-all-cookies-logged-off-from-all-sites-and-frequently-used-sites-about-tabs-list-without-doing-anything about IE-amnesia, IE team said: "At this time we do not plan on making changes that could address all your issues reported here..."
In summary, the bug report says: "if my PC shuts unexpectedly (due to the power loss or system crash), I will not only lose time to reboot and reopening the pages I was visiting previously on IE, but my IE will encounter amnesia attack too! That is; It will lose the cookies, user preferences, most popular sites & recently opened tabs (on about:Tabs page) and much more.."
Is it a critical bug? "Yes"
The critical bug? "YES"
THE MOST critical bug? I guess it is.. I also guess, since folks at Microsoft never encountered the power loss, so they ****canned the request and put it in the "Don't care" column.
IMVHO, given the number of years (the age) and tons of experience IE team has, it is supposed to be the NUMBER ONE web-browser on the planet or it should be discontinued..
Finally, in number of benchmarks, IE10 RP outperformed latest release of Firefox, Opera, Chrome and Safari. (ECMA test262, sunspider and benchmarks on ie-testdrive...etc.), but there is more issues yet to address when it comes to stress testing of DOM manipulation & exception handling, manipulation of double precision, encryption/description. constraint solving etc.
Personalization: Sync my favorites/bookmarks from IE10 and BingBar (for older versions and other browsers) with cloud so they roam and shadow me wherever I go.
^^ conquer them all and declare yourself the true winners!
Thank you very much for reading this post and passing it along to the great people who will bring about goodness in the-most-attention-deserving product of Microsoft -> Windows Internet Explorer...
Very awesome ad, I expect and would love to see this in movie theaters too--the layering looks absolutely beautiful.
On a technical note, I've not experienced the issue @abm's brought up, but it seems like a pretty legitimate concern.
Some of Microsoft's advertisements suck. They really don't leave you with a strong impression of the product and leaves you wondering "huh?". This one is much better and the music choice I think is good.
Especially considering all this is, is a browser.
You know, for a company as big as Microsoft, their advertising dept. would do a little better. But I am looking forward to Dark Knight Rising. http://www.geekchoice.com
To crash IE:
newilk.com/.../IEcrash (can reproduce in IE10 RP: true)
To observe the performance nightmare (compare results between IE9.0.8, IE10RP and FF13):
newilk.com/.../SpeedTest1 (can reproduce in IE10 RP: true)
newilk.com/.../SpeedTest2 (can reproduce in IE10 RP: true)
nontroppo.org/.../Hixie_DOM.html (can reproduce in IE10 RP: true)
I thought this was an IE preview, not a Marvel trailer?! Just Kidding great new additions!