Internet Explorer, Our Favorite 90s Comeback

Internet Explorer, Our Favorite 90s Comeback

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Last year was a pretty great one for Internet Explorer. From hitting a year high on worldwide share to making some new friends like Officer Cupcake and Eugene Filon, we poked some fun at our past while helping the skeptics learn about the latest version of IE. Performance tests continued to show Internet Explorer 10 as the fastest browser on Windows 8 and security reports showed it was also the best browser to protect users from malware.

Which is why we thought it was time to invite those of you who haven’t thought about Internet Explorer in a while to take a trip down memory lane. Internet Explorer is a child of the 90s, but we have done some serious growing up. Maybe IE was your first browser, but you haven’t used it in a while. We aren’t sure if pogs or trolls will make a comeback as well, but we do know a lot has changed with Internet Explorer.

A lot of people are coming back to discover a new Internet Explorer - a browser that is fast, fluid and perfect for touch, which sets IE10 apart from other browsers. Internet Explorer 10 and Windows 8 together provide a new experience that offers the best of the Web and the best of apps on one device.

And, these new fans are not keeping this good news to themselves. Whether they are developers or consumers, they are sharing their enthusiasm for the new IE:

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Or check out what press are saying about IE10:

· “IE10 is fast, fluid and tons of fun.” - Gizmodo

· “Internet Explorer 10 Bests the Competition on Windows 8 tablets.” - WIRED

· “Microsoft is clearly on to something with Internet Explorer 10.” - TechCrunch

So, we invite you to reconnect with Internet Explorer 10 as part of Windows 8, or download the Release Preview of IE10 for Windows 7 here and enjoy the entirely new Internet Explorer!

Roger Capriotti
Director, Internet Explorer Marketing

10 Comments
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  • @ Roger:

    Ooh, I see what you did there!

    Only problem with that is you can't mock people who've hated your product while playing the self-deprecation card at the same time. That makes you look smug, not sincere. So does "daring" people to still go on hating you despite how much you sure have grown up.

    Anyway, it doesn't matter much regardless. I've never truly understood marketing a web browser anyway. No one's rushing out to buy a Win 8 tablet because it runs IE. I didn't understand why IE 9 got so much ad space a year ago while Windows Phone received practically none. Such are the oddities of the Microsoft machine, I suppose.

  • @thrashee - Sorry, you didn't like our most recent video to let people know that something has changed with IE.  Maybe, this one - www.youtube.com/watch - is more interesting to you.

  • One last thing--sorry, but it's late and the ideas keep a'coming:

    While all the brainiacs in Hello-From-Seattle were sussing out all the details behind this IE campaign, amid all the hubbub that no doubt went from "90s comeback!" to "childish turned adult!" to "graphs showing the curve of re-emerging trends!" to "nostalgia always gets 'em!", they forgot one very important thing.

    It's not a comeback if it wasn't popular in the first place.

    Sorry, Microsoft. But it hasn't been THAT long. IE was never cool in the first place. Maybe Generation Me is buying this, but they can't pay attention to anything beyond 140 characters anyway. And they're all on Safari regardless.

  • It finally dawned on me why it's so uncomfortably embarrassing to see how Microsoft approaches marketing.

    You guys are trying too hard. Way, way too hard. You're like that guy friend every hot woman has waiting in the wings for just the right chance to make his move. Your sweaty hands and shifty stances make everyone around you feel weird inside, because everyone but you can see how desperate you are to get the girl. First you try mimicking what the cool guys do, but only succeed in coming off like a phony. Then you try bullying your way in, but only come off looking like a jerk--and not the sexy kind. And finally you take a stab at self-deprecation, like you're in on the joke that's on you and you've known it all along--ha ha--only to come off looking sad and pathetic and...well, weird.

    Stop trying so hard. Here's a free tip on the house--get rid of that phony "Hello from Seattle" line in the footer of this page.

  • In other words, congratulations, Microsoft--it only took you 15 years to join the party. Don't call it a comeback--because it's not.

    Hell, only now have you finally figured out that web standards are, you know, kind of nifty for people who develop for the web! Yuk yuk yuk! Sorry, but some cutesy self-deprecating webpage based around a bizarre and ill-fitting analogy (seriously, who is your marketing think tank? Fire them all. IE's problem wasn't that it was immature, but that you insisted on doing your own thing.) isn't going to cut it.

    By the way, you're still the only browser that won't allow you the option of auto-filling your saved passwords off the bat. Nope, you gotta type in your user name first. Because, you know, you're looking out for us. You know what's good for us better than we do, after all.

    And your debugging? Atrocious. Chrome's got you beat. Firebug's got you beat. You? Marching to the beat of your own drum still. Yuk yuk yuk!

  • dotjko
    0 Posts

    I'm with vieya. We need a date so we can tell management. We're currently on IE8 and getting much pressure to go to IE9. I'd rather not migrate twice.

    But this infernal silence from Microsoft is making it more and more difficult to keep pushing back this request. Why in the world can we not have a date?

  • Tommyinoz
    46 Posts

    Who uses just Windows these days? It's 2013, so it's normal to have a wide variety of systems that have web browsers. We have TV's, Blue ray players, mobile phones, tablets, desk top PCs, net books and Laptops that have wide variety of different operating systems and all have web browsers that you can run on them.

    So how does IE fit this scenario?  It doesn't.  It doesn't fit very well because it only runs on Windows, and even then, it's only on certain versions of Windows. So for example, if you still have Windows XP, you are forced to install another browser if you want something as basic as having a browser that can support HTML 5.  Other browsers like Chrome and Firefox don't seem to have any issues with running on other operating systems.  Therefore people who do not use IE are more free and experience better integration across platforms.  

    When you consider that in the future we will have more variety of systems connecting to the internet, it's hard to see how IE will fits nicely in with that.  IE is just out there by itself doing it's own thing.  No WebGL, still have to reboot the whole OS after installing updates for IE, plugin/addon culture is poor, cross platform compatibility is poor.  IE may do certain things well, but overall it's too much hassle.

  • vieya
    44 Posts

    When is IE 10 for windows 7 going to be done?

  • Mantlo
    5 Posts

    I'm curious,  Is anybody else turned off by IE because of MS's past attitude or is it just me?  The browser is the most important piece of software in the world, but MS actually disbanded the development team because of it's dominance.  innovate?  Invent?  Create?  Nah.  We got the market share, so who cares?  And the fact that IE 6 was so bad makes it even worse.  We should all be thanking Firefox for taking charge and leading the way.  Can you imagine what IE would look like now if Firefox hadn't lit a fire under everyone's butts?  

    I'm sorry, but I just can't reward behavior like MS, so I keep IE out of my office.  It really bugs me.

  • But it is still missing a bookmark or favorite sync. My Win phone and Windows 8 can sync settings, but still not favorite sync for IE. That is what is keeping me on the buggy and constantly crashing Chrome.