A New Era for the PC Gets a Little Bit Closer

A New Era for the PC Gets a Little Bit Closer

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Time sure does fly, doesn’t it? Seems like just yesterday I was blogging about the important milestone reached with the availability of the Windows 7 Release Candidate (RC). Now I already find myself blogging about Microsoft’s latest step forward to help improve the consumer experience on the PC with the Windows 7 Release to Manufacturing (RTM).

Even though I work for a technology company, I really do think of myself as a consumer. And in that sense, I’m just as interested in the user experience as anyone else contemplating a PC purchase. I don’t buy a PC for the different individual technology pieces; I purchase based on what all the features allow me to do when they fit together.

Ultimately, our products don’t mean anything if they aren’t empowering the end user. And yes, that involves a lot of pieces, including the operating system.

That’s why I’m excited about this milestone. It’s the kind of feeling you get when you know something really big is coming. And I’m pleased to report that we’re making major strides already.

AMD just announced the WHQL-certified ATI Catalyst (TM) 9.7 Unified Driver (you can download the ATI Catalyst driver here). This is a crucial piece of the puzzle designed to help you get the most out of your ATI Radeon (TM) graphics technology when running Windows 7. This, combined with the upcoming DirectX® 11- (DX11) enabled ATI Radeon graphics cards, will help deliver something we like to call The Ultimate Visual Experience (TM).

One feature of AMD’s DX11-enabled graphics cards that is designed to enhance Windows 7 in all new ways is the compute shader, which allows our ATI Stream technology to help enable what I was getting at before – that seamless user experience. This technology enables a wide number of Windows 7 applications to be sped up in a way that’s completely transparent to users. For example, it can accelerate the conversion of video for playback on portable media players through a simple drag-and-drop interface. Something that consumers everywhere are used to taking an hour can now happen in just a few minutes.

This leads me back to the importance of a complete PC experience: consumers don’t want confusing downloads or complex requirements – they want everything to happen seamlessly. AMD has been working with Microsoft over the past six years to help make this happen. I have to say, it’s all coming together with Windows 7.

With rich multimedia functionality, and the performance of multi-core and 64-bit microprocessor technology, combined with AMD superior graphics technology, we think the consumer is now empowered to do what they want with ease. Whether that’s watching movies gaming, or social networking – it all just works.

And, if you’re interested in looking at the virtualization features included in Windows 7, you should read “A New Window on Client Virtualization” by Matt Kimball.

Nigel Dessau
Senior Vice President and Chief Marketing Officer at AMD

His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such links sites and no endorsement is implied.

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  • With Windows Vista a lot of the hardware hadnt caught up with the software, or the software was too ambitious...depends on your point of view.

    Its great to see the hardware being ready in time for Windows 7, if video conversion can really be sped up significantly with these new chips..its another sign I need to upgrade my primary machine.  Certainally for some companies the cost savings in time and productivity could be significant with these advances.  Great news.

  • anonymuos
    87 Posts

    Can't wait till AMD launches R800 parts!!! A LOT of people are planning to build their next rig around October-December. It's really all coming together with Windows 7.