ASUS: Products designed to take your Windows 7 experience further

ASUS: Products designed to take your Windows 7 experience further

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The day we’ve all been waiting for—as hardware vendors, software developers and consumers—is finally here! And no one is more excited than all of us at ASUS, as it marks the culmination of the collaborative and proprietary work we've been putting into developing Windows 7 products.

Our product development team has been keeping close pace with our counterparts over in Microsoft ever since the inception of the Windows 7 project. Our mission from the outset was simple: to deliver a unique Windows 7 experience. We’ve stayed true to that purpose throughout, and our customers can be assured that ASUS products aren’t just seamlessly compatible and in perfect synergy with the new operating system, they are also designed to enhance and extend the overall Windows 7 experience.

As an example, I’d like to call some attention to the key innovations we’ve introduced to ASUS notebooks running Windows 7: FastBoot and Turbo33. Available on many of ASUS’ notebook lines, such as the new UL Series and ROG (Republic of Gamers) Series, these features work in perfect concert with—and build upon—the functionality and capabilities in Windows 7.

FastBoot is an exciting feature on ASUS notebooks running Windows 7. Through our close collaboration with Microsoft, we’ve managed to tweak our hardware such that notebooks with FastBoot can boot up to 40% faster* than similarly-spec’ed notebooks without the technology. Boot up times can be as low as 30 seconds*.

The other technology I’d like to highlight is called Turbo33. I’m not at liberty to reveal the ‘secret sauce’ behind this remarkable technology, but ASUS notebooks with Turbo33 will allow users to enjoy exceptionally smooth video playback and online video streaming, as well as rock-solid stability when engaging in processor-intensive multitasking.

These technologies have been an absolute joy to design and implement, and it has been particularly rewarding witnessing how effectively they enhance the overall Windows 7 experience. But rest assured, we won't be stopping here. If there's one thing ASUS is known for, it’s our constant desire to improve the status quo. The promise of innovation is something that customers can always count on us to deliver upon—and the same will be true for all ASUS products that run on, or support, Windows 7.

We also expect the launch of Windows 7 to usher in a new golden age of gaming on the PC platform, and are poised to provide the best hardware for all types of gamers. Over the years, our ROG brand has forged a formidable reputation in the gaming arena, first with our top-performing gaming motherboards and graphics cards, then our aggressively spec’ed gaming notebooks.

ROG products stand apart because we’ve designed them around the needs, preferences and gameplay styles of the best gamers today. We’ve gained these insights by engaging gamers at many levels and on many fronts. ASUS, for example, supports some of the biggest eSports and LAN party events in the world. Just this year, we participated in 62 World GameMaster Tournament (WGT) events around the world, reaching 4,004,892 gamers in total. We were also involved in DreamHack Winter, Sweden; ASSEMBLY, Finland; GamesCon, Germany; and Campus Party, Spain which drew over 10,000, 3,500, 245,000 and 6,500 gamers respectively.

We are also strongly committed to supporting online gaming communities. We have an ongoing collaboration with ESL, the biggest online game portal in the Europe with over 35,000 active players. We cooperate closely with top game publishers worldwide as well, including Blizzard, Ubisoft and EA. We were a Platinum Sponsor at Blizzcon09 earlier this year—a two-day event that drew 30,000 visitors—and had a solid presence at Quakecon09 which saw over 7,000 attendees.

Through the stress testing, surveys and focus groups we conduct through these events and initiatives, we are able to take away a wealth of useful and actionable knowledge—knowledge that we’ve used to make our products better. Our ROG Windows 7 solutions are the ultimate realization of all the gaming expertise we’ve accrued to date.

I’d like to extend my heartfelt congratulations to Microsoft. Windows 7 is an amazing operating system, and things will only get more exciting from here on. On ASUS’ part, you have our assurance that we’ll keep racking our brains to conceive the most meaningful and relevant products, technologies and features for today’s savvy consumers and avid gamers.

Tony Chen
Vice president of ASUS System Business Group

* System performance is subject to system configuration. This data is based on a comparison between a FastBoot-optimized ASUS notebook running 64-bit Windows 7 and an identically-spec’ed notebook without FastBoot running 32-bit Windows Vista. For detailed test results, please visit

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  • kio_http
    26 Posts

    ASUS also gives stuff to improve experience on WIndows XP.

  • Hello, I take that published here, to notify them that my LCD  ASUS  VK246H, the webcam does not work.

    There are external programs that do make it work, but none by Asus.

    Your software does NOT work in  WINDOWS 7 Ultimate, 32bit.

    Graphics card ATI Radeon HD 4500 Series.

    I would appreciate any comments.