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Simple, Clean and Easy To Open…
We approached the packaging for Windows 7 the same way we approached the product – by listening to what our customers told us they wanted: make it a simple clean design, easy to open, and reduce waste.
Customers told us they liked the big bold Windows logo and how it clearly communicates that it’s Windows 7. They like larger typefaces to make it easy to read. They also like the background colors for each edition that make it easier to differentiate between Windows 7 Home Premium all the way to Windows 7 Ultimate. In their own words, the “clean” design gives off a “fresh” feel.
Make It Easy To Open
We’ve reduced the number of elements in the package down to three: the plastic case, the paper sleeve, and a simple Getting Started Guide. The plastic case opens easily like a standard DVD case and it will have a single easy-to-remove seal at the top - and that’s it!
The plastic case protecting the Windows 7 disk is lighter and is recyclable. The packaging itself has a 37% weight reduction and the econometrics score has improved by 50% over it’s predecessor.
Essentially, the packaging is what customers told us they were most interested in picking up to learn more about Windows 7. We hope you do the same.
Look for the new Windows 7 packaging to hit this fall!
They look smart. Going green is thoughtful too!
Very nice. Now if only "Home Premium" could go back to just being "Home". :)
I think the old box is much better...
Pretty neat looking, definately better than the retail Vista packaging, which I always thought was fancy but a bit unnecessary.
And no Microsoft proofing tools were used in the construction of this blog post...
hitmouse, I don't follow.
I am glad folks like the packaging! Keep the comments coming.
Fantastic box art, MS, and it's brilliant to have simpler and more eco-friendly boxes. Windows 7 is already awesome, and this just made it more. :)
The Windows 7 boxes are very beautiful. They are as nice like the Windows Vista boxes. Great colors and nice design. I hope that they are eco-friendly boxes. Also the Windows 7 operating system is the best. Of course Windows 7 is an improved version of Vista. Windows 7 is way better then Vista and it's better then Windows XP. A new user interface for Microsoft Windows is required. Windows XP has the last Windows 95- like style taskbar. Windows Vista is a big upgrade since Windows 95 with a new user interface and new taskbar. Windows 7 continues to improved the Windows line.
Very neat indeed. I do like the Vista style packaging, even though it appeared a bit odd when compared to the old boxes.
I like the packaging... but I care more about the pricing, to be honest...
Simple and Clean. Like the O/S :)
Love the new look. Can't wait to get my hands on the final release.
They look nice, though I can't help but feel that the Vista boxes were prettier (www.kolchinsky.com/.../box_art_-_windows_vista.jpg). (In fact, for all its benefits, Windows 7 doesn't impress me as much as Vista when it comes to visuals...)
I've heard people complain that the Vista/Office 2007/VS2008 boxes were difficult to open, so I guess it's good that Microsoft does listen to feedback (I would have been happy for them to stay the same).
(Finally, what's with the lens flare in the 7 logo?)
Price? Upgrade discounts? I have Vista Ultimate I purchased on my new computer in July 07 as the latest and greatest software. As everyone knows, it has been a nightmare with freezes and other problems. I have reinstalled and reinstalled and worked with OEM but still no luck solving. I spent a large amount of money to get a software package that I felt would be wonderful... Please tell me I will be also given a break to upgrade since VISTA has been a bomb since the word go!
I like the new packaging. Letting the product speak for itself is a good idea. I have another PC with XP Pro on it, and since I began trying Windows 7 on this newer PC, I've hardly touched the XP one. That
should tell you how much I'm enjoying using Windows 7. I think this is the best Windows ever.
Nice; simple, but still different enough to differenciate it from being just another DVD box. Though I do think it would be better suited to a glossy material like that of vistas packaging, rather than the type on the photo, just to make it seem more of a premium product.
Looks a lot more sane than previous build, and going green will score brownie points. Microsoft actually looks like they care about this version and what the public takes from the OS??
As others have said the packaging is nice but the price is the thing I am most interested in and the thing that will ultimately decide if I upgrade or not.
this looks daam great cool.....
jus cant wait for the final one.....
Great work folks......
Microsoft developer Andy Pennell will be thrilled.
"My first issue with Vista was getting the damn thing out of the box. After some cursing I discovered a red tag, so I pulled that: no change. After applying physical pressure to the box I began to see the bizarre way it opens, but it would only move a millimeter. I was seriously considering a trip to the garage and to smash the box open with a hammer, when I discovered another transparent sticker that was holding two parts together. With that gone, the box moved a few more millimeters, until I realised the thing opens sideways, and boom: Vista was opened. I've installed entire operating systems more quickly and with less stress than opening this box," he revealed.
Good to hear Microsoft is listening, I like!!!
After reading the articles, I hurriedly went to the microsoft site and preorderd my Windows 7 Professional Upgrade for $99 bucks! I then preceded to tell all my friends who, like me, shelled out $$$ for Windows Vista Ultimate... UH OH. Then I read that I HAVE to upgrade to Windows 7 Ultimate?! for what, Bitlocker (NEVER USED) and the ability to choose 35 languages...
Man, I never ever felt as violated as I do now. I cannot believe that I purchased Ultimate, but now I am getting the royal screw. My only option is to hopefully find a cheap copy of Vista Business on ebay. Thanks Microsoft. I just found it harder to stick up for your BS policies.
I surely thought Microsoft would have given the Vista Ultimate users a BIG break on a same version of Windows 7! Better yet FREE upgrade to a "like Version" of Windows 7. But at the "VERY minimum" a FREE upgrade to Windows 7 home premium!
This is really the "Ultimate" slap in the face to MS's loyal long time followers!!!
Come on Microsoft..... Smell the roses!!! Not just the "GREEN" taken from your LOYAL PAID USERS!!!!
New Windows 7 Packaging........simple clean design, easy to open, and reduce waste.
this is fabulous and the pricing is right. I can't wait to get my own and put it on my laptop and desktop. The install is quick, but I am concerned about doing clean install once the final version is out.
doesnt it would be nice when you can switch between "gaming" and "normalmode" in windows 7?
i believe it would be a nice idea for optimize the performence.
it could work so that in the "gamingmode" all (for gaming) needless programms (e.g. anti-virus or desktop-gadgets) close automatically.
(im from germany so dont surprised of the grammar)^^
To further reduce waste, have the boxes as display in the store, once purchased hand then a disk in a Ziploc like plastic sleeve with any paperwork. Then you have virtually no waste, but still have the large noticeable box for the store shelf...
Nice design. But it reminds a little bit of the windows vista package design ... ;)
indows 7 operating system is the best. Of course Windows 7 is an improved version of Vista. Windows 7 is way better then Vista and it's better then Windows xp
I will this opreting softwere to download
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