Announcing the Windows 7 Upgrade Option Program & Windows 7 Pricing – Bring on GA!

Announcing the Windows 7 Upgrade Option Program & Windows 7 Pricing – Bring on GA!

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Today we have some news to share around Windows 7 including answering what may be some of the “hottest” questions people have as we head toward General Availability (GA) on October 22nd.

I had the opportunity to sit down with Brad Brooks, Corporate VP for Windows Consumer Marketing, to talk about today’s announcements.


Announcing the Windows 7 Upgrade Option Program & Windows 7 Pricing

Special thanks to Brad for taking the time to talk through these details with me. You’ll find a transcript of the video here.

As Brad discussed in the video, today we’re announcing details for the Windows 7 Upgrade Option Program, pricing, and a special pre-order offer for select markets.

But first, I want to talk a little bit more about GA and the worldwide availability of Windows 7. We’ve really focused a lot of our efforts on getting the product out to as many people around the world as quickly as possible. OEMs will start shipping PCs with Windows 7 in all language versions beginning on GA, October 22nd.

And for our retail software, we’ve made significant strides in terms of timing. Gone are the days when it could take months for all language versions to be available. In fact – we’ve narrowed the gap to just over ONE week!

On October 22nd, Windows 7 will be available in the following 14 languages: English, Spanish, Japanese, German, French, Italian, Dutch, Russian, Polish, Brazilian Portuguese, Korean, Simplified Chinese, Traditional Chinese and Chinese (Hong Kong).

Then on October 31st, the remaining 21 languages will become available: Turkish, Czech, Portuguese, Hungarian, Swedish, Danish, Norwegian, Finnish, Greek, Ukrainian, Romanian, Arabic, Lithuanian, Bulgarian, Estonian, Slovenian, Hebrew, Thai, Croatian, Serbian Latin, and Latvian.

Windows 7 truly is a global release and I’m excited to be able to tell my international friends that when I say Windows 7 will be available for the holidays – I mean everywhere in the world.

But, you don’t have to wait until GA to get a new Windows PC. In fact, we know many people need that new PC sooner – for back to school specifically. And we have the answer for people who need a new PC now but still want to get Windows 7 and that’s the Windows 7 Upgrade Option Program, which kicks off tomorrow, June 26th! Anyone who buys a PC from a participating OEM or retailer with Windows Vista Home Premium, Business or Ultimate on it will all receive an upgrade to the corresponding version of Windows 7 at little or no cost to customers. The Windows 7 Upgrade Option Program will be available until January 31st, 2010 – and is global! For more information on taking advantage of the Windows 7 Upgrade Option Program, visit www.windows.com/upgradeoffer.

Another one of the most common questions I get is: how much will Windows 7 cost? Well, today we’re sharing these details.

For Windows 7, we are reducing the price on our most popular retail product for customers, the Home Premium Upgrade, by approximately 10% (depending on the market). In the U.S., this means a customer buying Windows 7 Home Premium upgrade will pay only $119.99 instead of the $129.99 being charged today for its predecessor.

Overall, customers will be paying less and getting more with Windows 7. This includes fun new features such as HomeGroup, Device Stage, Aero Shake, Snap, Peek, Jump Lists and our completely redesigned Windows Taskbar (one of my favorite new features in Windows 7 today). These new features make your PC simpler and much easier to use.

So here’s the low-down on pricing for Windows 7. The estimated retail prices for upgrade packaged retail product of Windows 7 in the U.S. are:

  • Windows 7 Home Premium (Upgrade): $119.99
  • Windows 7 Professional (Upgrade): $199.99
  • Windows 7 Ultimate (Upgrade): $219.99

And the estimated retail prices for full packaged retail product of Windows 7 in the U.S. are:

  • Windows 7 Home Premium (Full): $199.99
  • Windows 7 Professional (Full): $299.99
  • Windows 7 Ultimate (Full): $319.99

This means that Windows 7 Home Premium full retail product is $40.00 less than Windows Vista Home Premium today.

As Brad describes in the video, for Europe, we will not have a separate upgrade SKU for the packaged retail product versions of Windows 7 at GA. But we will be offering upgrade pricing on our full licenses to make sure that European customers who want to upgrade have the pricing options available in the rest of the world.

Finally, as a way of saying thank you to our loyal Windows customers, we are excited to introduce a special time limited offer! We will offer people in select markets the opportunity to pre-order Windows 7 at a more than 50% discount. In the US, this will mean you can pre-order Windows 7 Home Premium for USD $49.99 or Windows 7 Professional for USD $99.99. You can take advantage of this special offer online via select retail partners such as Best Buy or Amazon, or the online Microsoft Store (in participating markets).

This program begins tomorrow in the U.S., Canada and Japan. The offer ends July 11th in the U.S. and Canada and on July 5th for Japan or while supplies last. Customers in the UK, France and Germany, can pre-order their copy of Windows 7 starting July 15th and will run until August 14th (or supplies last) to ensure folks don’t miss out on this. Act fast if you want to be the first in line to get Windows 7 at this screaming deal! Note: The special low pre-order price will vary per country.

For more information on this special pre-order offer, click here.

I am really excited to be sharing these Windows 7 announcements with you today. Because of the great feedback we received from you, we are confident we are poised to deliver a great product this fall!

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  • Fujikid
    1 Posts

    "Finally, as a way of saying thank you to our loyal Windows customers"

    Lol, Nice try at pulling the wool over peoples eyes. But a complete failure and quite sickening.

    Like others here I don't see any thank you to the "Loyal" windows customers. This is merely a grab at sales by offering a low price to all whatever version of Windows they're using.

    I've been a loyal Windows user for many years, I've personally bought 3.1, 3.11, NT4, Windows 2000, XP Professional and most recently Vista Ultimate.

    There is no recognition of that loyalty in the upgrade pricing. If this were a truly a thank you for "Loyalty" then the upgrade price would vary depending on what OS you are upgrading from and what version of Windows 7 you are upgrading to.

  • bs2000
    15 Posts

    Yeah Ultimate users got left out in the cold, and Yes there should be a False Advertisment suit. I have use microsoft since I started building computers 10 years ago using DOS, Windows 95, windows 98, Millennium (worst), XP pro, Vista Ultimate and hey I even have 7 basic on my laptop but I paid way too much for Vista on my desktop because i thought it would be worth it and nothing, not a thing. I mean Man to put up with Millennium and Vista and still be true to Microsoft is hard and this is just one more nail in the coffen, Misrosft is pushing me away.

  • I will not be purchasing Windows 7.  My feeling is that Vista was such a disaster Microsoft should be offering W7 at a nominal cost.  I won't shell out over a hundred bucks to fix a mistake I didn't make.

  • I'm joining the growing band of disgruntled Windows users.  I forked out a small fortune to buy Vista Ultimate for my home build.  It was c**p and bug ridden.  VMC is still 'BETA' by the looks of it, yet I now am being asked to pay another wad to upgrade to 'Stable' Vista???

    I dont think so, I really dont!  Vista triggered me to look at other solutions, such as the freebee Linux bunch and I'm converting.  Sorry guys, I've used MS stuff since MSDOS 6.2 and I'm now very unhappy indeed.

  • nidget
    1 Posts

    I too bought Vista Ultimate and I also feel that we are getting screwed by M$ this time. For sure, it's not the first time, but this time it's too obvious. Why don't Vista Ultimate owners get a special discount ? We have paid for what was supposed to be a quality operating system with extra additional features and we've received just crap. If you don't change your upgrade plans, it's the last time you got my money because my next OS will be Debian. I have been a faithful customer for two decades and now I really feel cheated.

  • when I frist vista on a new laptop it was an upgrade and it did not work right with the system so I had to return it. how will you fix is in windows 7 verson I have read through every one's Q and  A's yet no one has seen fist to replay yet the system was vista ready but yet it would not work right. know I have but a copy on every system I have just to see what would happen and I found it works, but the is not an upgrade verson. I also did the bata verson with Vista and I did the same thing but as a clean install only too.

  • which version of the new RTM will offer the touch screen capability.

  • Wow stop crying if you dont like the pricing find a new OS.

    Every time the do a new release you people say the same thing and cry about the same things get over it please and post real concerns not this baby crap.

  • wesleyh
    3 Posts

    I like many others regret buying Vista. I like the OS but since I bought ultimate I am very disappointed. With all the promises that we were given and now we have nothing to show for paying the ultimate price this is wrong. I think if Microsoft does not do anything really special for Vista Ultimate users, like provide Win7 Ultimate for free for each copy we have and give us ultimate users a home site license then I think there should be a class action for false advertising. If any other company did this like a car company say the car has something then they turn around and say sorry we are not doing this or the car does not have this and yet all the info and paperwork says it should and no you can not return the car because they lied and provide false info they will get sued. Knowingly providing false info on a product is Fraud and if Microsoft does not make up for it they should be sued by all of us Vista Ultimate Users for an entire Refund for each copy of windows we have.

  • Bilo_SA
    2 Posts

    I received a message suggesting that I can pre-order Win7. The default option was to download for ISO burning and I chose the MS Store. Certain countries could be selected and only their ZIP codes were acceptable. Why should pre-ordered downloads be excluded from certain countries?

  • Totally miffed.

    When Vista came out I purchased Vista Ultimate.  You just ended a pre-sale of Windows 7 not offering anything for Vista Ultimate purchasers or any advice on what course to take other then on this blog which I just found.  A sad state of affairs.

  • Prices are still way out of line.  MS needs to win back the hearts and minds of Windows users.  A $10 price reduction is a joke.  Linux is free, OS X is $29, Google Chrome is looming over the horizon.  People need a compelling reason to upgrade from their current OS AND they need it at an attractive price.

    And let's not forget how Vista Ultimate purchasers were screwed.  MS, please take care of these people!

  • jbs221
    6 Posts

    Thanks for the compliments!

    For Korn, Snow Leopard is a refresh of Leopard and is priced as such. Some new features, but mostly ending support for older non-Intel chips. By doing so they return 6 GB of drive space. I think it's $129 for Tiger upgraders, but not sure. I had an old Mac mini G4 and never even tried to install Leopard. I recently sold it and bought a new mini and added 4GB RAM. It's pretty cool. It quietlu sits on my desk attached to the VGA input of my monitor and I use a KB switch to go back and forth. It serves me well. I just can't justify the big bux for a Mac Book Pro and will live with my 2 year old Toshiba. I'm by no means a Apple Fanboy, was more a WinFanBoy but not so much after the Ultimate Screw. Paul Thurrott really laid into MS today. Check the blog at winsupersite.com !!

  • As ethusiastic about Windows 7 (using RC) as I am and having been a supporter of Windows since 3.11, I am extremely and bitterly disappointed that a faithful country like Australia has missed out of the special pricing. In fact the Windows 7 pricing has increased from Vista. In an age of the digital, I cannot concieve a justifiable reason for this.

    If I buy commodities in the world market, I buy them generally in USD and that is comverted to my currency. There is no real argument that can convince me that a digital product should be any different. If i visit a website like Steampowered, I buy the universal game in USD and that gets converted tomy local currency. Why should something like an OS be any different? Is MS that arrogant? Surely not!

  • wat abt the pricing and upgrade options and other stuff for UAE user......

    C'Mon u ought to give us somthin.....

    Regards,

    Ricky

  • Korn1699
    114 Posts

    jbs221,

    I heard there were very little improvements with snow leopard though.  I think apple pushes their "new" features too much...like 3G, copy/paste, video...

  • @jbs221

    If I was't so po'd I'd be lmao.  Very creative.  Kudos.  Maybe if you sell it to apple you could actually afford to upgrade to windows 7 ultimate.

    Actually come to think of it that was so good it should be up on a high traffic blog.  See if PC mag or somebody will put it up.

  • jbs221
    6 Posts

    Apple Upgrade Commercial 2009 (RC1)

    PC:  I'm a PC

    Mac:  I'm a Mac

    PC: Hi Mac, looks like it's time to do that upgrade thing again!

    Mac: You're right PC, I've got a new cat coming, Snow Leopard!

    PC: Me too, I've got a new number coming, 7!

    Mac: Sounds like a good number!

    PC: Yup, you betcha! I can't wait. I have Ultimate too so I'll be getting 7 ULTIMATE!

    Mac: I have Leopard so I'll be getting Snow Leopard.

    PC: My upgrade is only going to cost $219! What a deal for THE ULTIMATE!

    Mac: Really PC? My Snow Leopard is only going to cost me $29?

    PC: <Shocked> That can't be!?

    Mac: It's true.

    PC: Come to think of it, I'm going to have to get the Mrs. one and PC jr. one also. That'll be $657.

    Mac: Well, for my wife and our three Mac minis it's only going to be $49.

    PC: <turning a bright shade of red> FOR ALL OF YOU!!!

    Mac: Yup, you betcha!!

    <Fade to Apple Logo>

  • Korn1699
    114 Posts

    Rover,

    Why don't use just use Linux now then?  ..since the Google Chrome OS is basically just another Linux distribution...

  • Rover
    1 Posts

    Very disappointing offer for Vista users.

    I will continue using Vista, which is operating fine after initial hick-up's and I will wait for Google Chrome OS in 2010.

  • Korn1699
    114 Posts

    Diego,

    I doubt they will reply as they haven't to anyone else.  The price to go to 7 Pro from ANYTHING XP or Vista is the same price...

    unicron100,

    What problem are you having with SP2? x86 or x64?

  • I am kinda wondering if this W7 with home Prem edition upgrade edition for $50.00 will take care of the problem i am having in installing Vista SP2?  I tried different avenues to try and fix this frustating problem and keep coming to the same outcome, have to get a Vista disk and do a clean install so I am tired of this Vista drama, and want to go back to W7. So will i be able to do a clean install ?

  • I am kinda wondering if this W7 with home Prem edition upgrade edition for $50.00 will take care of the problem i am having in installing Vista SP2?  I tried different avenues to try and fix this frustating problem and keep coming to the same outcome, have to get a Vista disk and do a clean install so I am tired of this Vista drama, and want to go back to W7. So will i be able to do a clean install ?

  • I just want to know if I will be able to upgrade to Windows 7 Pro from my Vista Ultimate for the $49.99 price.  I would appreciate an answer from any of you or from the administrator of this blog.

  • I just want to know if I will be able to upgrade to Windows 7 Pro from my Vista Ultimate for the $49.99 price.  I would appreciate an answer from any of you or from the administrator of this blog.

  • Korn1699
    114 Posts

    If your computer can handle just Vista Basic, you may not even be able to run 7...  The only machines I have seen that come with Basic have really low specs.

  • ltnpr
    2 Posts

    What about those who got Vista Basic? I guess that they are SCREW! MS is lucky, they must THANKS Apple for pricing their products other than that MS were HISTORY a long time ago.

  • ltnpr
    2 Posts

    What about  those who just got Vista Basic. I agree with the mayority of the people; WHY we do have to pay so much for an UPGRADE? MS knew that all Vista ver was not sucessful anyway. We may get the same thing and then 2 years later MS comes back with another UPGRADE that who knows what will be the name for another couple of hundred dollars more. Come on give us a break! I gues that MS treat us like that just because Apple haven't get it yet by having high prices but if they drop the prices I wil say bye bye MS see U later.

  • trash1m
    1 Posts

    Gee, thanks Microsoft for slapping VISTA Ultimate buyers in the face with your discounting preorders of Home Premium and Professional But NOT Ultimate. If this is the kind of treatment that  Loyal Microsoft customers can learn to expect, then my next computer will be an APPLE.

  • Korn1699
    114 Posts

    Ray,

    You can do a clean install with the upgrade disks, but you have to verify you own a copy of an older version (technically it could also be done with vista..).  I'm not sure if it is with a disk like xp and earlier or if you enter your older key..

  • Ray
    10 Posts

    What was the pricing part all about.  All he mentioned was Windows 7 Home edition being cheaper than Window Vista Home.  What about the rest of the O.S. options?  Also, while the "purchase a Vista o.s. and get a free win 7 upgrade" is nice....why.  I know Microsoft wants to get rid of the surplus of horrible Vista o.s.'s, I just thought they would've done it in a different way (Like Microsoft will pay us to take a copy of Vista lol).

    I do like the release date for the GA, and the offer for Win 7 EU edition, those were good ideas.

    Overall while I do like the pricing for the upgrade (and same for the pre-order).  I would also like to see lower prices for the full versions as well.  (I can imaging people formatting their computer if they only have an upgraded win 7, what a mess).

  • Korn1699
    114 Posts

    aintnodummy,

    If you bought it since the 26th, either buy the upgrade at half or upgrade to 7 home premium with your free upgrade, then do an anytime upgrade.  I haven't seen any prices on the anytime upgrade, so I have no idea what it cheaper..

    If you bought it before the 26th, buy the pro upgrade.

  • ptmcg
    1 Posts

    When is a Free Upgrade Not a Free Upgrade?  

    On June 26, the first day of the program, I went to my favorite Internet mail-order supplier (who I wont name here because I don't think they are at fault here), picked out my laptop with desired features and price, went to the Acer website to confirm that they are in fact "a participating computer maker", and they are, as evidenced by their web page for buyers to register their new computers for the upgrade program. I ordered my system, a late college grad gift for my daughter. When the laptop arrived, I spent a day or so updating Vista and Office with the latest releases, and then thought it would be good to register for the Windows 7 upgrade, instead of putting it off and forgetting about it!

    Much to my surprise, I went to the Acer registration site, entered the serial number of my spanking new laptop, and learned that this model is not eligible for the Windows 7 Upgrade Option. No explanation of why, or of what detail I overlooked. I still am confused as to why they are denying eligibility for my system under this program. I also looked through their website to see if I could find a list of which models are eligible - there isn't one! The only way to find out is to first buy the system, and then enter the serial number into the Acer web page to find out if your model qualifies for this program. THERE IS NO WAY TO KNOW BEFORE YOU PURCHASE YOUR SYSTEM WHETHER OR NOT ACER WILL HONOR THE WINDOWS 7 FREE UPGRADE.  The whole process feels more like a scratch-off lottery, rather than a routine rebate/upgrade program.

    I tried 3 times to contact Acer through their e-mail customer support. All 3 times, I got pretty much the same boilerplate response: yes my laptop is under warranty, no it is not eligible for the free upgrade (but with no other explanation), and have a great day!

    If there were a way to determine up-front that this had not been a qualifying system, then I would just chalk it up to not having done my research.  But instead this is more like a bait-and-switch: an announced upgrade program is inexplicably and unexpectedly declared out of reach to me, and only AFTER I purchased my new laptop.

    Is anyone else having trouble with Acer, or any other manufacturer?

  • I just bought an HP/Compaq Presario laptop with Vista Premium.  I would like to upgrade to Windows 7 Professional.  What do I need to do?

  • I purchased the Microsoft Windows Vista Ultimate Limited Numbered Signature Edition through Amazon.com when it available for pre-order.  My thought at the time was the assumption there would be more goodies for a select number of users purchasing this edition in addition to the ultimate extras.  An "easter egg" or 2 at least would've been cool at the very least!

    Not only am I disappointed with the ultimate extras or lack thereof but the signature edition is nothing more than a label with a stamp of Bill's signature!  This edition should've been labled, "Microsoft Windows Vista Ultimate Fan Boy Edition" and is virtually worthless!

    If MS cares about the people that shelled out good money for the Ultimate product, MS should begin with a reasonable upgrade price for version 7 Ultimate.  I am unwilling to purchase 7 Ultimate at your current pricing.  The people that did purchase Microsoft Windows Vista Ultimate Limited Numbered Signature Edition should be given the FIRST opportunity at a reduced price for 7 Ultimate and at the very least, make the pricing for it on par with 7 Professional with a discount offer to the next version of MS Office when available.

    7 Ultimate is 7 Pro with languages.  I, probably a lot of other Vista Ultimate users, could care less about these additional languages.  All I want is upgrade functionality without the burden or hassle of a clean install.  Your pricing, as it stands, is unreasonable for the ability to upgrade from Vista Ultimate.

  • I purchased the Microsoft Windows Vista Ultimate Limited Numbered Signature Edition through Amazon.com when it available for pre-order.  My thought at the time was the assumption there would be more goodies for a select number of users purchasing this edition in addition to the ultimate extras.  An "easter egg" or 2 at least would've been cool at the very least!

    Not only am I disappointed with the ultimate extras or lack thereof but the signature edition is nothing more than a label with a stamp of Bill's signature!  This edition should've been labled, "Microsoft Windows Vista Ultimate Fan Boy Edition" and is virtually worthless!

    If MS cares about the people that shelled out good money for the Ultimate product, MS should begin with a reasonable upgrade price for version 7 Ultimate.  I am unwilling to purchase 7 Ultimate at your current pricing.  The people that did purchase Microsoft Windows Vista Ultimate Limited Numbered Signature Edition should be given the FIRST opportunity at a reduced price for 7 Ultimate and at the very least, make the pricing for it on par with 7 Professional with a discount offer to the next version of MS Office when available.

    7 Ultimate is 7 Pro with languages.  I, probably a lot of other Vista Ultimate users, could care less about these additional languages.  All I want is upgrade functionality without the burden or hassle of a clean install.  Your pricing, as it stands, is unreasonable for the ability to upgrade from Vista Ultimate.

  • I purchased the Microsoft Windows Vista Ultimate Limited Numbered Signature Edition through Amazon.com when it available for pre-order.  My thought at the time was the assumption there would be more goodies for a select number of users purchasing this edition in addition to the ultimate extras.  An "easter egg" or 2 at least would've been cool at the very least!

    Not only am I disappointed with the ultimate extras or lack thereof but the signature edition is nothing more than a label with a stamp of Bill's signature!  This edition should've been labled, "Microsoft Windows Vista Ultimate Fan Boy Edition" and is virtually worthless!

    If MS cares about the people that shelled out good money for the Ultimate product, MS should begin with a reasonable upgrade price for version 7 Ultimate.  I am unwilling to purchase 7 Ultimate at your current pricing.  The people that did purchase Microsoft Windows Vista Ultimate Limited Numbered Signature Edition should be given the FIRST opportunity at a reduced price for 7 Ultimate and at the very least, make the pricing for it on par with 7 Professional with a discount offer to the next version of MS Office when available.

    7 Ultimate is 7 Pro with languages.  I, probably a lot of other Vista Ultimate users, could care less about these additional languages.  All I want is upgrade functionality without the burden or hassle of a clean install.  Your pricing, as it stands, is unreasonable for the ability to upgrade from Vista Ultimate.

  • I purchased the Microsoft Windows Vista Ultimate Limited Numbered Signature Edition through Amazon.com when it available for pre-order.  My thought at the time was the assumption there would be more goodies for a select number of users purchasing this edition in addition to the ultimate extras.  An "easter egg" or 2 at least would've been cool at the very least!

    Not only am I disappointed with the ultimate extras or lack thereof but the signature edition is nothing more than a label with a stamp of Bill's signature!  This edition should've been labled, "Microsoft Windows Vista Ultimate Fan Boy Edition" and is virtually worthless!

    If MS cares about the people that shelled out good money for the Ultimate product, MS should begin with a reasonable upgrade price for version 7 Ultimate.  I am unwilling to purchase 7 Ultimate at your current pricing.  The people that did purchase Microsoft Windows Vista Ultimate Limited Numbered Signature Edition should be given the FIRST opportunity at a reduced price for 7 Ultimate and at the very least, make the pricing for it on par with 7 Professional with a discount offer to the next version of MS Office when available.

    7 Ultimate is 7 Pro with languages.  I, probably a lot of other Vista Ultimate users, could care less about these additional languages.  All I want is upgrade functionality without the burden or hassle of a clean install.  Your pricing, as it stands, is unreasonable for the ability to upgrade from Vista Ultimate.

  • Yes it seems from what I ahve read, unless your in the USA, Cananda or UK, the rest of us have to wait or for us Aussies, even though we have spent hours beta testing Win 7 for personal and work use ( I am a technet subscription holder) we either have to pourchase a new PC or a new version of Vista, either of which I do not require.

    Why can't this pre order thing be avalaible to some other countries?   I read an earlier comment, that Win 7 is like a SP for Vista, I tend to agree with that, was Vista was and is not the best Windows version I've seen in 15 years. Hopefully MS will re think things. Thanks for your time.

  • ionisz
    1 Posts

    As is the case with many others, I am quite upset that despite the fact that I have already spent many dollars in buying Windows Vista Ultimate, there is no discount provided to me in upgrading to Windows 7 Ultimate!  You should at least have given us the same (or equivalent) deal that you provide to Windows Vista Pro users for the pre-order.  

  • Most of my machines still use XP.

    Back when MS offered the 2 for one Vista Ultimate upgrade I bought it. I still have not used but one upgrade, on my TV computer.

    Win 7 Ultimate is not worth 2 times the Win 7 Pro "discount" price.

    The big problem with everyone gushing in their jeans over Win 7, MS has no incentive to cut us Ultimate guys any slack at all.

    It looks as if my XP machines will stay XP.

  • Gone are the days when it could take months for all language versions to be available. In fact –  the gap has been narrowed to just over ONE week!

  • I'm about as true blue Windows as anyone can be, but two thing are really irking me. Number one, where is the Australian pre purchase price, and two, I think its high time Microsoft bring out some sort of family pack for multiple computers. In this day and age with families having multiple computers, there's got to be a cheaper way of updating all of our computers. I've got 5, and there's no way on this planet I am going to pay retail for each one.

    What I will do, is get Windows 7 for my main computer and Linux the rest. This way Microsoft will miss out on some money. So come on Microsoft, do the right thing.

  • Let Windows 7 reach the sky to shine up World with technology. :)

  • I have to add my steam to the voices of other steamed (or is that charbroiled) Vista users. Considering the unfulfilled promises that accompanied Vista Ultimate, this pricing is just guaranteed to alienate a lot of power users, me included, who are also the trusted advisors of their families, friends and colleagues when it comes to software, upgrades, and, yes, Windows.

    MS is the only game in town for those who don't want to buy into Apple's overpriced mechandise, or who require Windows to run apps that aren't ported to OSX or Linux, but it's very bad marketing to rub that fact in with the people who are the hidden support of the product in the consumer/SMB space.

    So, Windows 7 Team, next time to see a marketing dude, smack him or her upside the head and ask why they want to tick off their most reliable and supportive customers. Do it for the sake of your engineering teams and the work they've put into the product, not for the MBAs who know only the next quarter's bottom line.

  • lmundy
    2 Posts

    These guys must have paid off most to the significant trade rags as there's very little out there that represents the ovious discontent with the Ultimate upgrade rip off.

    If you are unhappy with the ZERO RESPONSE from Microsoft here on the blog (it is a blog isn't it), then start voicing your opinion to the many trade journals that are usually too eager to go Microsoft bashing.  Seems they've gone very silent on this MAJOR issue and unfair deal from the (as usual) disconnected Microsoft marketing folk.

  • xlg
    1 Posts

    I am MCT, MCP and whatever ... also a MS fan, yes it's possible.

    BUT, how can you explain that Windows 7 could be 119$ in US and 119€ here ?? Do Americans have a complex with Euro and believe that 1 Euro SHOULD BE 1$ ?? I'm sorry, it's not.

    And worse, Ultimate version is 219$ or 299€ ... Humour.

    MS can't ignore that Vista is a mess : my Eee netbook under 7 RC boots almost twice faster as my Vista 64 which runs on a little bi-Xeon 4-core/SAS Raid-0 15krpm !

    Watch out MS, your popularity is going down ...

  • EU didn't require any Windows 7E, but Microsoft did it. I was so exiting because Windows 7 - not anymore.

    After all, it is much faster and Microsoft used our help (Vista users), to collect massive data, what happen when Microsoft launched Vista, and after few years, Vista is finally "OK".

    But this Vista SP3... oops i meant Windows 7 and especially

    EU version. Why clean install? And honest people, who don't download piracy version, will pay even more, because many have more than one PC.

    "I am a PC", sure, and abused by Microsoft. You except more help from us? - "Microsoft Customer Experience Improvement Program" - "Turn off"

  • Windows7update.com is holding a contest to select the best Windows 7 community website over the next 2 months.

    Details are at: http://www.windows7update.com

    and

    http://www.windows7update.com/vote-for-your-favorite-windows-7-website.html

    Please vote for your favorite Windows 7 site.

    Thanks

  • Fran
    2 Posts

    I have just entered the Microsoft Store and saw the home premium upgrade option at $49,99. I wouldn't doubt a second to buy it NOW! But, to my disappointment, it is only available for the US, really, confirmed, because I knew that. But there's a downloadable version. No shipping cost. Why not letting members from all over the world get that one?

    Why is that? There are Windows users all around the world and it's unfair to do it only for one, two or five countries.

    I'm sure that Argentina won't have upgrades, only the full version that will cost around ARS500. And that's a lot.

    Why not preorder for other countries? I want Windows 7 and you don't remember the "poor countries".

    It's a shame. I hope someday and I can get it.

    Thanks.

  • Count me as among those disappointed by the lack of a Windows 7 Ultimate pre-order discount.

    I'm running Vista Ultimate x64 on two laptops purchased from Lenovo.  I've also run Windows 7 beta and RC on some old ThinkPads.  

    Now I'm faced with $440 to upgrade the two laptops plus a slap in the face that less full featured versions of Vista get a much better deal.

    Count me as very very disappointed.  I'll stick with Vista and wait to see if Microsoft reconsiders.   I would have thought that those who forked out extra cash for Vista Ultimate with minimal advantage would have been treated as preferred customers.

    Now I just feel like Microsoft suckered me.

  • I am a vista ultimate user.

    I am very upset. MS are pulling legs of vista ultimate users.

    MS look down on vista ultimate users.

    The upgrade price for vista ultimate is totally irrational. It should be for free. Vista ultimate users don't get benefits at the high price.

    I am very disappointed. I will not buy somethins related to MS softwares anymore.

  • Korn1699
    114 Posts

    I saw somewhere since my post that any 7 sku can read and write to an already encrypted drive, but xp and vista can only read.

  • @Korn1699

    Last I was told, you can read BitLocker 2 Go encrypted drives on xp, on vista and on any SKU of w7; you can only encrypt on Enterprise and Ultimate.

  • If you have a problem with the lack of an Ultimate promo, or otherwise don't like the prices, and you are a business user or any type of microsoft partner, call them up and complain.  If you are just a consumer, calling them will get you nowhere, and obviously posting here will get you nowhere, apparently not even a response.  Instead, write up your complaint and email the major PC magazines, post it on whatever appropriate blogs and forums you can find, and then snail mail it to MS corporate headquarters.  Don't be a sheep and just expect everything to change to your liking.  Windows 7 is an awesome product, but we still have choices.

    I'm a PC and I'm mad as hell.  BAD MS, BAD.

  • FireRx
    5 Posts

    So, with all this excitement about the impending release, I hope you folks advise people with Intel Extreme Edition Processors, th at their not going to see the correct clock speed in Windows 7. You are going to do that aren't ya? You might want to. It can be never said that you gus didn't know anything about the multiplier issues in Windows for people with intel XE [extreme edition] CPU's. I use to think Microsoft cared about getting it right. But an email I recently received on this matter told me different.

  • This is unbelievable.  I have been a faithful windows owner since 3.1. I have bought and paid for 95, 98upgrade, XP Pro, and Vista Pro. I have the RC and love it.  And was excited of the thoughts of Buying Win7 PRO. $299usd, are you insane.  again with these prices.  I figured with the way APPLE was doing business they would have learned something about respect to their customers.  People that know what they are doing do NOT buy Upgrade packs.  it is a hassel and a headache when a reinsall is necessary.  I can't get my head around Microsofts Logic now. where is the discount for the full package?  Shouldn't RC users get a discount there.  I am Outraged.

  • I to purchased Vista Ultimate 2 years ago and have had serveral problems with it compared to XP Pro.  Ultimate Extras?  And!  The upgrade pricing is a joke given the promises made by MS.  This is especially true in my country, Australia.  What bothers me most is that the auther of this blog, Brandon LeBlanc, a MS employee and spokesperson, has not responded to the comments here (1 minor comment about very little).  I follow a number of on-line Tech sites and blogs and they don't disown there blogs like this.  Another re-install of Ultimate is close due to issues unresolved, again.  Fair suck of the sauce bottle on WIN 7 Ultimate upgrade pricing thanks Microsoft.

  • Korn1699
    114 Posts

    I ended up ordering 3 through amazon because the Microcenter savings would be about the gas I would spend on two trips there...  I pre-ordered office 2007 and vista before, and I think it came the day of the release or maybe a day early.  I can get by with pro on some machines, but I am still hoping Microsoft does something so I can get a deal on Ultimate for my main machines..

  • Hi Korn1699

    Yeah I know other places have different coupons or preorder offers, I just moved appartments this week and MicroCenter was near me (I'll miss Frys though!) so I jumped on their coupon deal as they didnt require a purchase for the coupon... no cash outlay right now suits my employment situation and will keep my options open, if I get a job in the next few months I'll be able to buy Windows7 at a discount.

    I may need it too, as I may need to turn my old pc into a media center pc to make up for dropping the wife's DVR and cable service when we moved, saves us $50 a month...I will miss the DVR though.  Great to see that Windows 7 is generally getting positive feedback, there was a big queue for coupons at my Microcenter which is postitive, as I like to see companies making money in this economy...gives me hope things will turn around.

  • Surely this whole ultimate pricing deal is just a mistake.  MS are still busy working out a suitable low pricing for the ultimate upgrade and forgot to drop an allusion to this in the posting about pricing options.  If not - I am reasonably happy with my Vista - the bitlocker option is a big assetfor me.  If the 7 Ultimate is really going to be that expensive I'll wait till my current machine dies and switch to a Mac - I almost did last time, it is certainly becominga lot more persuasive as time goes on.

  • It would be nice to at least see a response from Microsoft about this Ultimate upgrade issue.  And how  about  the anytime upgrade price for Professional to Ultimate?  Could you at least give us something to work with here before the promo expires?

  • Korn1699
    114 Posts

    Isn't the Microcenter coupon only good for one though instead of the 3 max that everyone else has?  That was how I had read what they had on their site.  There was something in the fine print about one coupon per household, unless the coupons specify up to three.

  • Great news on the reduced pricing, I just signed up at Microcenter today for a coupon to get the upgrade at a very discounted price, which was great.

  • GHOwner
    3 Posts

    Disappointed that the Ultimate is not part of the 50% discount. Any devoted Windows fan wouldn't settle for any other version, it would be very much appreciated if that edition was added, even in limited supply.

    If you want a loyal consumer base, please think about the user over the marketing. It might be a bit of a loss to offer so much, but it only means better public relations than commercials or other special events may attempt.

    I'd buy an Ultimate W7 version if it was 50% off, right now. I was planning to, in fact, but was only disappointed in the truth of the matter.

  • GHOwner
    3 Posts

    I just wish the Ultimate version was at 50% as well. I like the others, sure, but I want it all, so the 50% being excluded from the ultimate is... :/ Please reconsider on behalf of your loyal customers, the ones that even praise Vista for reasons beyond the stereotypical ones.

  • dcs2911
    1 Posts

    Is the Windows 7 Upgrade Option Program avaiilable outside the US?

  • Of course it doesn't make any sense for Microsoft to penalize people with Vista Ultimate! You would think they would use their heads.

    I am still not getting and answer here or from Microsoft as to whether I can buy the $99.99 upgrade to go from Vista Ultimate to Windows 7 Professional.  Will this work?

  • someone
    156 Posts

    Moreover, I think Paul Thurrott's SKU comparison isn't accurate. I am *sure* Home Premium doesn't have Fax & Scan and while it has Shadow Copy, it doesn't have Previous Versions.It lacks Group Policy and full backup functionality too. The only thing that may have changed from Vista regarding SKU distribution is it may have IIS7.5 though I'm not sure of that too. Is there a Windows 7 Product Guide coming like we had for Vista which had an official feature comparison in detail?

  • Wow... I would love to live in whatever alternative dimension Microsoft lives in. No recession, no competition from other companies that offer their OS at less that half the price and where a slap in that face is "a way of saying thank you to our loyal Windows customers"!

    When I get my interdimensional portal working, I'll invite all you guys to come with me to visit the magical land that Microsoft inhabits.

  • Korn1699
    114 Posts

    They have a preorder, just no discount, but I think that was what you meant anyway..

  • No pre-order for Windows 7 Ultimate? Why not? Like a lot of people my home PC is used for home as well as work... I'm not wild about upgrading to home premium then updating to ultimate.

  • Korn1699
    114 Posts

    Thanks, it looks like I will need Ultimate for at least most of my machines..

    Has anyone heard if USB drives encrypted with Bitlocker To Go can be written to with versions of 7 other than Ultimate or Enterprise.  I know it can be read with other versions, but I wasn't sure if an already encrypted drive could be written to with professional.

  • Korn:

    Here's the best I can find for a detailed feature comparison:

    www.winsupersite.com/.../win7_skus_compare.asp

  • Korn1699
    114 Posts

    It would REALLY be nice if someone from microsoft commented about the issue with Ultimate users.  I would really like to know if I need to buy a downgraded professional copy to switch my machines to windows 7.  I REALLY don't want to settle for that, but I'm not paying that much again for not many more features than the version below it.  I still haven't seen a detailed feature comparison ANYWHERE.  I do development on various platforms, and it would be REALLY nice to know EXACTLY what each version has.

  • someone
    156 Posts

    I bought Ultimate (running 64-bit with 4 GB RAM currently) mainly for 3 important features..BitLocker, Multiple languages and Extras. The extras turned out to be big disappointment after the promise of "cutting-edge programs". Windows 7 Ultimate also has a killer feature..VHD Boot..but I get no sweet pricing to 7 Ultimate but Pro and Home Premium users get their upgrades. I guess it's time now to decrypt my BitLocker volume to upgrade to the English language version of Windows 7 Pro. But I might as well now try Ubuntu or buy that $999 iMac once Snow Leopard comes out.

  • I was suckered into getting Vista Ultimate, I still have it on my dual boot system along with XP, every couple of months I still boot up, patch it up, benchmark it, find it still isn't as quick as XP and then don't touch it again for another few months (This is from a gamers perspective).

    After this experience I was always going to be careful with Windows 7, my attitude was that MS better give me a blooming good deal to entice me into adopting Windows 7.

    This is not a good deal, looks like I will be sticking with XP for the forseable future.

  • Emryse
    2 Posts

    Oh - and one more point...

    I'm am tired of hearing other Vista Ultimate users ask "can I *UPGRADE* from Vista Ultimate to Windows 7 Pro?"

    Let's make this very clear - that is a DOWNGRADE!!!

    I purchased Vista Ultimate - I was left with an OS that performed worse for high-end applications I ran than did XP with SP2 and SP3! I received Ultimate "Extras" that were a joke!

    If all that is different between 7 Ultimate and Pro is the language expansions and Bit Locker (which Vista Ultimate already has), then you should be giving any Vista Ultimate user a copy of 7 Ultimate for the SAME LOW DISCOUNTED PRICE AS 7 PRO.

    Or - better yet - you could recognize that you're losing your grip on the PC market thanks to your horrible marketing strategies.

    I am a high-end PC and I'm disgusted.

  • Emryse
    2 Posts

    Wow - am I frustrated! As many others have said - MS kicks their biggest enthusiasts in the nuts by essentially charging us huge for Ultimate Vista and now doing it again.

    Except, this time instead of getting the $100 I would have been willing to pay for this retail product (which is really nothing more than MS fixing the botch-up Vista in the first place), now MS isn't going to get ANY of my money for Windows 7...

    Hmmm, I wonder - some money... or no money.

    I guess it's clear which MS prefers to have.

  • I have Vista Ultimate.  I want to know whether I can upgrade it to Windows 7 Profesional for the $99.99.  Will this work?

  • @Mary-branscombe:

    "What I mean is, with the changes of features, whether you need to get Ultimate to get the features you need. If the Business edition has the same features you bought Vista Ultimate for, then you don't need 7 Ultimate to be getting an equivalent. If it doesn't (eg BitLocker),"

    I understand your point Mary.  BitLocker, BitLocker to go, Subsystem for UNIX-based Applications, and several other features are only in Ultimate, and the three aforementioned features (particulary BitLocker to go) are indeed important to me.  So for me, yes I do feel like I'm getting the shaft.

    And if you consider the fact that I generally have either had an MSDN or Technet subscription but still bought the retail products (in fact most recently 2 retail versions of Vista Ultimate and 2 of Office 2007 Ultimate), I feel that while I tried to do what was right, Microsoft, at least in this case, is treating me like dirt.

    Perhaps I should just test/evaluate Win 7 Ultimate for 3 or 4 years just to make sure It's okay before I buy it.  But that wouldn't be moral would it?  So I guess I'm screwed either way.  Thanks MS, you've managed to tick off you biggest fans once again.

  • bstrong
    3 Posts

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  • bstrong
    3 Posts

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  • bstrong
    3 Posts

    I had Thought that Microsoft might get it right this time, But I guess you just can not teach an old dog new tricks. $300 for Windows 7 Pro full is outrageous!!!!! Hmmm, maybe time to take another look at Linux or Max........

  • I'm not one to normally bellyache and complain but the pricing on the Ultimate is ridiculous.  Now I'm beginning to understand the Ultimate concept: It is Ultimate Pricing or Ultimate Profit.  I'm beginning to feel like the Ultimate Fool for having bought it in the first place.  One thing for sure, the Ultimate isn't the Ultimate Value.  You could buy another full priced Premium 7 license for the price of the Ultimate upgrade or, using pre-orders, you could upgrade four Premium Vista licences for the same price as one Ultimate upgrade.  I'm definitely the Ultimate Fool.

    Second, I like the way that Microsoft is "rewarding" loyal MS customers who took the plunge and upgraded to Vista instead of sticking with XP.  They get the same price for 7 upgrades as the customers who choose to fore go the cost of Vista upgrades and stick with XP.  Gee, thanks for the special consideration!  Now I feel like a fool and a doormat.

  • As a long time sufferer of Dos 4.0, 4.1, 5.0...,Windows 3.0, 3.1, Win95, Xp, and now Vista Ultimate, comes what amounts to the  " Ultimate " slap in the face to all it's loyal customers. What is to be viewed as " the status quo " for Corporate greed & indifference. Microsoft growing off the backs of it's tattered users who threw there support behind the company's highest priced software packages early on. With the hopes that those extra dollars would help bring about better operating systems sooner, rather then later. People who Ultimately just wanted a computer system that worked. Far, far too many blinded by the glare of big dollar signs & there own personal interests. Ultimately it sucks when you know; no one is listening.

  • Thanks for nothing again guys. Aussies will be paying full price for software AGAIN.

    I'll stick with XP for as long as it remains practical thanks.

    Upgrade for my XP Pro(assuming XP - Win7 is doable under Upgrade) cost after figuring in conversion etc, comes in at probably AU$250 or so. If full would be required, puts it at about $375. For an OS? Snowballs chance baby.

    A 50% discount for Aussies, like you are offering the privileged few countries get would make it far more palatable in either case. Sure I would upgrade for $125, and might consider $190 for full if you can't go from XP to Win7.

  • Thanks for nothing again guys. Aussies will be paying full price for software AGAIN.

    I'll stick with XP for as long as it remains practical thanks.

    Upgrade for my XP Pro(assuming XP - Win7 is doable under Upgrade) cost after figuring in conversion etc, comes in at probably AU$250 or so. If full would be required, puts it at about $375. For an OS? Snowballs chance baby.

    A 50% discount for Aussies, like you are offering the privileged few countries get would make it far more palatable in either case. Sure I would upgrade for $125, and might consider $190 for full if you can't go from XP to Win7.

  • @Hurrican Andrew - you're quite right. I was going by what I was being told in February, when Ultimate was going to be an OEM/Anytime Upgrade only product and hadn't spotted that it had graduated to boxed. If I could go back and edit the comment, I would.

    @jebbrown "Everybody else gets a special discount (even those with 7 yr old XP) to move to an equivalent or higher version.  Those of us that paid the "Ultimate" price don't have that option."

    What I mean is, with the changes of features, whether you need to get Ultimate to get the features you need. If the Business edition has the same features you bought Vista Ultimate for, then you don't need 7 Ultimate to be getting an equivalent. If it doesn't (eg BitLocker), then yes, you're not getting an equivalent upgrade. Changing the definition of the SKUs tends to mean people get more than with Vista, but it's definitely confusing...

  • Great job, Microsoft, you just made yourselves look like hypocrites. Guess you never checked out the upgrade prices for Snow Leopard.

  • kellino
    1 Posts

    $200 to upgrade Ultimate?  After running the 7RC, I see nothing in 7 worth this kind of cash.

    I'm sticking with Vista unless one can upgrade from Vista Ultimate to a lesser version (i.e. 7 Premium)

  • The price should be $50.  Period.  No limited time pre-order bogusness.  Why wouldn't you want people upgrading to 7? It's so much quicker and better than Vista you should want people upgrading.  This is ridiculous.  Pretty much just sold me on buying a Mac.

  • UK Pre-Order prices: Home Premium E £49, Pro E £99

    Not bad really considering these are full versions

  • lollht
    44 Posts

    Que the Apple commercial where Mac and PC compare upgrade prices.

  • Talking about Vista Ultimate.....

    "When you pay top price for a consumer product -- a luxury car, for instance -- you expect the best features, service, and support, not a slap in the face."

                                               --Jeff Bertolucci, PC World

    I paid through the nose and supported your, not so well received, operating system and my thanks is paying sky high prices AGAIN?

    Loyalty isn't a word in your vocabulary!

    Thank you MS for the big sloppy slap in the face!

  • From jbs221: "I'm a PC and I'm Embarrassed" - If i wasn't so ticked off I'be laughing :)

    For Mary-Branscombe:

    "remember YOU CAN'T BUY ULTIMATE IN A BOX. You can get Ultimate on a new PC if the OEM decides to put it on, or using the Anytime Upgrade which upgrades one version of 7 to another in place; Ms hasn't given prices for these yet (so Starter, Home, Business will all have a matrix of prices to move to other versions including Ultimate)."

    Without knowing the the Anytime Upgrade price how can we know what our total cost is for Ultimate?  There is a time limited special going on now.  Before I upgrade I'd like to know what my total cost would be.  Is that unreasonable?  yet if I wait for the Anytime Upgrade price announcement, I may miss out on the special.  This wasn't very well thought out by MS.

    "So Vista Ultimate users DO get a discount to upgrade to Home or Business versions of 7"

    You miss the point - Everybody else gets a special discount (even those with 7 yr old XP) to move to an equivalent or higher version.  Those of us that paid the "Ultimate" price don't have that option.

    "-and with so many more features in the Business Version, about the only think you need Ultimate for is BitLocker (I'll say again that should be in Business too)."

    I already paid for bitlocker in Vista ultimate (in both an upgrad and a full version).  I don't want to pay a surcharge to get it in my upgrade.

    "There won't be Ultimate Extras this time, so think whether you need to get upset about not getting something with the same name when you don't need it, as long as you get the upgrade pricing from having paid for Vista."

    I still haven't gotten any reasonable *extras* from Vista Ultimate, so i certainly wasn't expecting them in Windows 7 Ultimate.  Obviously there are no psychology experts at MS.  It was a poor choice to have a Windows 7 Ultimate version if it is not equated to Vista Ultimate in terms of upgrading.

    If I only owned XP, I be ecstatic about these Windows 7 deals.

    Take a poll and see what percentage of users who bought Vista Utlimate for personal use felt ripped off by the unfulfilled *extras* come-on, and then also what percentage feel outraged that they are now being rewarded for paying the *extra* price by getting the *worst* upgrade deal of any version owner.  What do you think the outcome will be?

  • Another disappointed Windows user with the Windows 7 upgrade pricing for Vista Ultimate users. I run Vista Ultimate on two machines and am surprised to see that there is no discounted pricing for Ultimate users.

    I was a Windows 7 beta tester and liked what I saw in Windows 7. I guess I will not be upgrading to  Win 7 and will start looking for alternatives. No doubt that the loyal Microsoft users who payed the most for an half baked OS(Vista) are taken for a ride.

    Vista Ultimate users should be given a free upgrade to Win7 Untimate.

  • lmundy
    2 Posts

    Why are those with Vista Ultimate out in the cold when it comes to the pre-order offer.  We've already paid more than others and now seems we are the chosen victim to enjoy the same privilige when it comes to paying for the Ultimate upgrade.  Nice to know we are appreciated like this.

  • Also, Brandon had a post just a few days ago on the packaging:

    windowsteamblog.com/.../check-out-the-new-windows-7-packaging.aspx