Introducing our one-stop shop for Windows Store app services

Introducing our one-stop shop for Windows Store app services

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Have you ever spent a lot of time looking for an SDK on the web? Interested in an advertisement network? How about controls for your Windows Store app? Want to find that analytics provider that lets you know how your user interacts with your app? There are many partners offering services to help you be successful. To help you find each other, we’re introducing your one-stop shop for all services related to Windows Store apps – the Windows Store Partner Directory.

Since the release of Windows 8 in October of last year, we’ve offered our own services such as Microsoft Advertising, Azure, and others. But Windows is an open platform and we’re creating a healthy ecosystem where publishers, agencies, middleware, and advertisers want to invest and see their business grow. We’ve created a unique place with simple navigation where anyone can see what partners and services are available for Windows Store apps. These partners – 1st or 3rd party – cover services from advertising to design. Services such as payment providers and push/notifications take advantage of Windows’ unique features like Live tiles and 3rd party transactions.

That’s why we’re proud to introduce you to the Windows Store Partner Directory at

Windows Store Partner Directory home page

What is it?

This directory is where you’ll find the partners who offer services for Windows Store apps. These services help you to 1) build great app experiences, 2) achieve great economics, and 3) broaden your reach opportunity. To support these goals, we’re working with partners on the main verticals (advertising, analytics, notifications, payments, BaaS, SSO, and Controls & Frameworks) and many more will arrive in the coming months.

We made the site intuitive and easy to navigate; you’ll find your areas’ filters on the left. For example, the Has Offers  filter provides special deals for you. Some of them offer something for free, even if it is for a short period of time. You’ll find our Partner Spotlight at the top, which changes regularly. The highlighted partner offers something unique (a compelling story, a great offer, a convincing case study, or just a very cool video).

When you click on a partner, you go a level deeper where you’ll see links to their Windows Store app’s SDKs and documentation as well as their case studies and how-to videos.

This partner directory is a way to save time and find everything (or most things) in one place. It helps you to be aware of, consider, and try out new and different services.

There is more to come

This is V.1. We wanted to show the partners and services that we have now, with anticipation of more to come. In future updates, we’ll have a way for our community to interact, comment, and help each other. We’ll also have new partners on a regular basis. We’re working hard to bring more partners and services and we appreciate your comments on what services you want to see supporting your Windows Store apps. If you have services for developers, we’d love to hear from you. Tweet us @windevs.

Visit the site at and make sure to let us know what you think.

On a final note, BUILD is coming up next week and we’ll have a special area there, the “Platform Enabler” area where we’ll have some *fun challenges and prizes!* at our QuickStart Challenge. Look for us in the Windows area and come and say hi, stay and code, or stay and share your experiences and talk to some of our partners. We love to hear from you!

Gabriel Valdez M. – Product Marketing Manager Windows Apps

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  • A store partner directory is a move in the right direction however at face value it is not likely going to help many of us attempting to startup and operate new businesses in emerging markets such as connected TV as I see  things emerging in the context of such a directory.

    The reason is simple: Microsoft has not connected TV products or stratgey that they even talk to us about other than Xbox and "the home."

    However, Microsoft has shut us out of developing apps for Xbox and Microsoft has shut us out of using Xbox on commerical premises for example. We have no meaningful way to work with Microsoft to startup and operate our businesses in the contect of the emergent connected TV era. In fact I have conversed with Microsoft employees over a period of several months and they cannot or will not even tell me if we are permitted to deploy an Xbox on the "commercial" premises of a tavern or restaurant which are the markets we are attempting to make it happen.

    I (we) believe taverns, bars and restaurants are the original Facebook of the brick and mortar world but we have no recognition from our partnership with Microsoft to create new TV stations, new TV channels and new ways of doing business socially by networking taverns and restaurants to create and integrate the urban fabric.

    Finally, we cannot even learn if we can or cannot deploy LightSwitch applications to the "stores."

    These concerns are unique to my company and I am sure many of my colleagues have concerns of their own. I have voiced the most pertinent and timely of mine hoping to show there is much to do in the context of communicating amongst one another than yet another directory.