Unifying Developer Registration: Windows and Windows Phone

Unifying Developer Registration: Windows and Windows Phone

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Over the last month, we’ve brought the Windows Store and the Windows Phone Store together into a single marketing and operations team to deliver a better experience for developers, end users and partners. I am looking forward to working with all of you in the same way I’ve worked with the Windows Phone community over the past three years. Our focus remains to improve the way we help you reach new users and better monetize your apps, all while reducing friction and cost. Today we are making a set of changes that will simplify doing business with us.

I’m pleased to announce a unified registration experience for both Windows Store and Windows Phone developers, available at a lower cost. As a result of these changes, Windows Store developers are now also Windows Phone developers, and Windows Phone developers are also Windows Store developers. Welcome all!

Here’s what you can expect:

  • Registered Windows Store developers can now submit apps to the Windows Phone Store at no additional cost, using the same Microsoft account.
  • Registered Windows Phone developers can now submit apps to the Windows Store at no additional cost, using the same Microsoft account.
  • New developers can register and existing developers can renew their account using the same Microsoft account. Developers will enter registration information just once and pay a single lower price of $19 for an Individual and $99 for a Company account, providing access to publish apps for both Windows and Windows Phone users.
  • Developers already registered with both Windows Store and Windows Phone using the same Microsoft account will receive a code via email this month, valid for a free one-year renewal when their existing registration is up for renewal.
  • Students continue to be supported through the DreamSpark program.

You will continue to use the separate Windows Store and Windows Phone Dev Center Dashboards to submit and manage your apps. You can expect some differences in the steps you take to renew your account. The most notable for some of our Windows Phone developers is the addition of a credit card to validate all new account and renewals. You can read more about today’s changes on the Windows and Windows Phone Dev Centers.

Publish your app for both Windows Store and Windows Phone and earn prizes

With the holiday selling season approaching, this is an ideal time to tune-up and publish your apps for both Windows and Windows Phone to help increase your downloads and revenue. Last year holiday sales of paid apps grew 40% over baseline, and we expect an even more robust Holiday 2013 due to an even larger base of Windows and Windows Phone users with more ways to pay for apps.

As an added incentive, we’ve partnered with Nokia via the DVLUP community to give you an easy way to learn more and complete challenges as you develop for both the Windows Store and Windows Phone. Along the way, you’ll earn points that can then be redeemed for great prizes (for example, Nokia Lumia phones and more).  DVLUP is currently open to developers in more than 20 countries. To participate, register for the DVLUP program and take advantage of the two new challenges available today:

I’m hopeful that the steps we’ve taken will encourage you to publish your apps for both Windows and Windows Phone users around the world. I’ll share more in the weeks ahead, so stay tuned.

14 Comments
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  • zyvxn
    0 Posts

    I just want to echo Brandon:

    >> Excellent news! Can't wait to hear that we can use the same code ;)

    Unification of the code base across the board would be great. Write once, build for whatever platform and have it just work.... That would be seriously welcomed unification news!

  • hanks for the info, should probably make that clearer

  • I was also facing the problem of my debit card was not successful on windows store dev account :( but my registration code was correct. The problem is only on the credit card linking step. I can't afford to avail a credit card for this. Please give us other option like bank linking! Thank you so much

  • @Marauderz,

    Regarding the IE 11 iFrame error, please submit a support ticket in Dev Center. The support team has a workaround for that bug.

    Bernardo Zamora [Microsoft]

    Windows and Windows Phone Apps and Store

  • AdrianoTiger and bambuccio,

    At this time, a credit card is required for validation for Windows Phone developers who want to publish an app to Windows Store. We do plan to reinstate PayPal in the future and will communicate that change when PayPal is enabled for Windows and Windows Phone. Until then, a credit card is necessary.

  • As AdrianoTiger, I got the same issue. I have purchased a Windows Phone Dev Account with PayPal because I don't have a credit card and now I can't merge the accounts... I just want figuring out if I can publish Windows Phone App on the mobile Store or not...

  • I registered the Windows Phone Account with Paypal. How can I register the Windows 8 account? My credit card is not accepted on the windows account because it is a prepaid card. I can't buy a credit card only for validating a Windows account!

  • I can say this is a Miracle for me. I was talking to the customer support earlier this whether they can able to extend my Windows Store Account subscription which is going to expire. As i am planning to develop app for Windows Phone and don't want to renew my Store account simply for next 1 year. The Unified Model has cleared all my worries of renewing and maintaining multiple subscriptions. Thanks to Microsof.

  • When attempting to validate my credit card in the Windows Store under IE11 the iFrame gives this error

    "This content cannot be displayed in a frame

    To help protect the security of information you enter into this website, the publisher of this content does not allow it to be displayed in a frame."

  • @bzamora  Thanks for the info, should probably make that clearer so ppl don't bump around wondering why they can't create the link.

  • Wow. Simply amazing!

    This might explain why I can't create a new Windows Store Dev Account recently because I have created a WP Dev Account before. I tried contacting support last week but they took me here.

    Anyways, excellent. :D

  • Marauderz,

    For Windows Phone developers who want to set up a Windows Store account, make sure you click on the notification on your Windows Phone Dev Center Account summary page to configure your existing account to also publish Windows Store apps.  For more info see msdn.microsoft.com/.../jj206714(v=vs.105).aspx

    Bernardo Zamora [Microsoft]

    Windows and Windows Phone Apps and Store

  • So I have a Windows Phone Dev center account, I login to the Windows dev center with the same Microsoft ID, it asks me to join up, and is still asking me to pay to join. What exactly is the process to register for the Windows Dev center when you're a Windows Phone Dev center account holder?

  • Brandon
    20 Posts

    Excellent news! Can't wait to hear that we can use the same code ;)