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We have said that Windows 8 is a complete reimagination of the Windows operating system. Nothing has been left unexplored, including the Windows logo, to evaluate how it held up to modern PC sensibilities. The Windows logo is a strong and widely recognized mark but when we stepped back and analyzed it, we realized an evolution of our logo would better reflect our Metro style design principles and we also felt there was an opportunity to reconnect with some of the powerful characteristics of previous incarnations.
We had a very short list of agencies that we wanted to work with on the redesign of the logo and were thrilled when Pentagram agreed to join us in the project. Pentagram’s illustrious history speaks for itself, but we were particularly attracted to their sense of classic graphic design which fit well with our Metro design principles.
Early in the development cycle for Windows 8, in a conference room on the Microsoft campus, we assembled a kick off meeting with Paula Scher, Michael Beirut and Daniel Weil from Pentagram and a few designers and marketing leaders from Windows and across the company. The team spent a full day sharing some of the Metro style design philosophy; the Windows brand history and values as well as graphic design and technology industry trends.
"To see what is in front of one's nose needs a constant struggle."- George Orwell
That is the feeling we had when Paula Scher (from the renowned Pentagram design agency) showed us her sketches for the new Windows logo.
Paula asked us a simple question, “your name is Windows. Why are you a flag?”
In some ways you can trace the evolution of the Windows logo in parallel with the advancements of the technology used to create logos. From the simple two color version in Windows 1.0 to the intricate and detailed renderings in Windows Vista and Windows 7, each change makes sense in the context in which it was created. As computing capabilities increased, so did the use of that horse power to render more colors, better fonts, and more detailed and life-like 3D visual effects like depth, shadows, and materiality. We have evolved from a world of rudimentary low resolution graphics to today’s rich high-resolution systems. And what started as a simple “window” to compliment the product name became a flying or waving flag.
But if you look back to the origins of the logo you see that it really was meant to be a window. "Windows" really is a beautiful metaphor for computing and with the new logo we wanted to celebrate the idea of a window, in perspective. Microsoft and Windows are all about putting technology in people's hands to empower them to find their own perspectives. And that is what the new logo was meant to be. We did less of a re-design and more to return it to its original meaning and bringing Windows back to its roots – reimagining the Windows logo as just that – a window.
Let’s look back at a few of the versions along the way.
Few remember the original Windows logo, yet we found it both refreshing and inspiring in relation to the work we have been doing on the Metro style design visuals. Using simple lines and clear straight forward concept, this logo reminded us of what a great and evocative name we have with “windows”.
For many of us this was the image in our mind when we think of past Windows logos. The now classic window shape and the introduction of the four colors were hallmarks of the Windows brand for many years to come. The introduction of the “waving effect” gives the logo a sense of motion. This logo would be the basis of the Windows versions throughout the 1990s.
The next major incarnation of the logo came with the release of Windows XP. What has come to be known as the “Windows flag” is a cleaner more sophisticated mark than its predecessors. The version that populated the lower left hand corner of Windows PCs next to the word “Start” also gained a sense of materiality (plastic?) and a 3D effect from the rich gradients and shadows.
The Windows Vista release marked the beginning of the AERO design aesthetic in Windows with a key component of the interface being the “AERO glass” effect. Replacing the green Start button was the round glass-like button with a now flattened version of the “flag” from Windows XP. Internally, this icon became known as the “pearl”. You can see the intricate lighting effects of the faux glass. In many ways signaling just how powerful of a rendering engine the PC had become. This version of the logo was largely unchanged for Windows 7.
With Windows 8, we approached the logo redesign with a few key goals on mind.
1. We wanted the new logo to be both modern and classic by echoing the International Typographic Style (or Swiss design) that has been a great influence on our Metro style design philosophy. Using bold flat colors and clean lines and shapes, the new logo has the characteristics of way-finding design systems seen in airports and subways.
2. It was important that the new logo carries our Metro principle of being “Authentically Digital”. By that, we mean it does not try to emulate faux-industrial design characteristics such as materiality (glass, wood, plastic, etc.). It has motion – aligning with the fast and fluid style you’ll find throughout Windows 8.
3. Our final goal was for the new logo to be humble, yet confident. Welcoming you in with a slight tilt in perspective and when you change your color, the logo changes to reflect you. It is a “Personal” Computer after all.
We hope you enjoy our new logo.
Sam Moreau Principal Director of User Experience for Windows
Sexiest logo ever for WindOS !!
Win Win Windows ~ FTW Microsoft!
Its hard to grasp this new change. So I will hold judgement until I see it in the product.
Wow. Big change, but I think it accurately reflects how Microsoft is attempting to modernize their brands.
I like the new design, and I think it'll look great on Windows 8, but the classic 90s logo is still my favorite. I'm hoping we'll see it debut on the 29th.
Gorgeous new logo. But what are we going to do with the outdated logos on our keyboards?
I think the new logo it's an amazing piece of history! It's a Metro "idea" you feel that!!! I love the Metro philosphy! But, I think, also the Windows Phone logo is great!!
You are on the right way to make a real musterpiece. Even better than the so-call-great MacOS X ;)!
It's a matter of taste and you'll never get consensus when redesigning a brand. Personally I would have liked the 'window' bit of the logo to be flat square, like the metro style, rather then the perspective version. Hey, but that is my opinion... and I will eventually like this logo. :-)
I don't know if my eyes trick me, but the logo looks very weird to me. The 3D perspective. It seems that the right half is wider than the left half. Am I the only one?
The white line in the middle shold be moved right. And while you're at it, make it a little less 3D. After all, Metro is 2D.
This is the first Windows logo that looks like it was actually designed. However, a truly Swiss approach would not have the perspective effect. Also the TM and (R) bits should be removed. You don't see an (R) next to a Nike swoosh or the Apple apple anymore. They are just clutter.
Now to get you guys to get with the times and stop calling it windows when there are no "windows" in metro.... call it tiles or metro or something that is relevant to the new design mantra.
I'm a fan of Windows. I'm a HUGE fan of Windows 8. But this, guys, is epic failure.. Why not just make it like the start button in the WDP, maybe in one color, but this... this is disappointing
I absolutely love the new design. Metro, Windows, Tiles, all in a nice simple and classy logo. Seriously Windows FTW all day, every day. Kudos to the crew at Redmond.
GAP thought their logo redesign was the bomb also... and it turned out to be literally. Maybe it'll grow on me but initial reaction = meh
I especially love the 'TM' and the 'R', really accentuates the clean lines and modern feel! /sarcasm
The logo itself reflecting a tilted window is great and would have looked brilliant with colored gradients. But without color, it's UGLY! My Windows life is now colorless and monotonous. And with all the Metro Mania, why is the "Windows" font itself not from the Segoe family? I knew this change was coming after windowsteamblog.com/.../windows-recession-sweepstakes-4-what-s-a-picture-worth.aspx but to get rid of the symbolic colors altogether is a rather big shock to me. It's a not-so-happy shock but I'll live with it. Modern designers don't want to take the effort on a logo and think ugly flat colors are "bold". I still like the Windows XP logo the best.
I was wondering why the "Start" button on the new Samsung Series 7 Slate was 4 blocks instead of the current Windows logo like the "Build" version of the Samsung Slate has.
oh my god, please let this be a bad dream
ugly!!!! please add some colors in it!!! :(((((
I hate the new logo. The flag is what represent windows the best. You see the Windows flag and you know that you were going to buy a windows computer. Please change it back to the flag. I BEG YOU TOO!!!
Gotta agree with @mscore and @emalamisura, ditch the TM and R clutter.
I think Pentagram is playing a joke on you. They are a design firm, after all... one that likely uses Macs almost exclusivly.
I don't like it much. I'd rather have a fully 2D square logo like Windows Marketplace, or a single-color version of the Windows 7 logo.
Love it!!! Please consider this DeviantArt rendering of a possible advert using your logo ... http://fav.me/d4pu5w3
I saw this the other day and it just clicked with me, it would be perfect for an online advert where the tiles scroll under your logo...
Nice, but why not ho the whole way and make the desktop Metro as well? Give the option to go back to the aero design for those who want it but it's pointless to "reimagine" windows when it looks the same as previous versions.
Nnnn. I don't hate it, but I disagree with the justification of it. And I think you guys had a better option in the wings already. Please take a look at this spillwaybrain.wordpress.com/.../on-the-windows-8-logo and let me know what you think.
I'm gonna miss the colorful logo. But did they really hire a whole separate group just to draw a box with 2 lines? :/ Any dude with Paint or Photoshop can do that.
Gorgeous logo this. The best Windows logo ever. Very well done.
But as some others have mentioned, what about Windows keys in the keyboards around the world? Will they get this new logo as well?
The tilt seems a little weird to me. I also really dislike that shade of blue (despite blue being my favorite color). Maybe post what it would look like under the different color schemes? I could see this logo looking pretty nifty in red, I guess...maybe?
I get the logo needed to change for Metro but I am unsure as to whether this was the right final choice. Looks a little bit too simple. A lot of people on the Windows Facebook page think it looks terrible.
To be honest, I saw this logo leak sometime last week and figured it was fake because it just does not seem professional enough
Actually, I love the direction Windows 8 is heading towards.
Art and logo design is always subjective but the one that appeals to the most number of people is true art and this one is not. This is cheap art, something which can be very easily spoofed and duplicated, it is a joke!!! It also makes easier for non-genuine Microsoft software sellers to stick these ugly rectangles everywhere. The Windows logo just became easier to clone.
I prefer this one
www.flickr.com/.../photostream
Echoing the comments about the ® and the ™. Get rid of them. They're clutter.
I know your lawyers say you need them, but they're wrong. For proof: go to apple.com. Do you see a trademark symbol next to their logo? Do you see a registration mark next to any mention of "iPhone"? Browse around their site a bit. Do you see trademark or registration symbols *anywhere*?
This is a bad joke right? The founding fathers of the International Typographic Style must be are rolling in their graves.
1. look at the sheer length of the logo
2. you have two point perspective on the graphic
3. you have one point perspective on the text
4. you have a graphic + text + numerical
5. there's right angular edges on the graphic and rounded edges on the numerical
6. The i in the windows text has a dot that;s floated away from any sense of balance
7. the dot in the i is a circle instead of oval like the O or inverted spaces in the 8
8 all 3 elements of the logo look like islands among themselves instead of 1 cohesive logo.
Redesign?
More like a step back
This logo is an INSULT to graphic designers like Paul rand who started the international typographic style and an even bigger insult to the creator of the metro UI.
How could you allow such a logo with absolutely no innovation or even the hint of innovation to be selected as the windows logo. You're killing your own legacy...
Ugh, really sad, I was hoping with the development of metro UI Microsoft finally realized the significance of innovative design but apparently that's not the case when something as shitty as this gets picked up.
Whatever design process you guys worked on, I would have ripped it apart and thrown it to the dogs because A step that isn't forward is always a step back, and this most certainly isn't a logo that takes the game 1 step forward like metro ui did.
i would love it if its on the other side
Sadly, I am not a fan of the new logo at all.
I agree about the use of colors. I'm happy to see a window instead of a flag, but the red blue green and yellow have got to stick around. They're classic and timeless. Plus, they reflect the new user interface now more than ever. The colors have never been so relevant. Don't take them away.
+1 to DjiXas recommendation of www.flickr.com/.../photostream with the traditional colors which is modern but maintains brand recognition.
i prefer windows 7 logo blue red green yellow
This is a bad joke right? The founding fathers of the International Typographic Style must be rolling in their graves.
1. Look at the sheer length of the logo, that's the first fail right there.
2. You have two point perspective on the graphic
3. You have one point perspective on the text
4. You have a graphic + text + numerical
5. There's right angular edges on the graphic and rounded edges on the numerical
7. The dot in the i is a circle instead of oval like the O or inverted spaces in the 8
8. All 3 elements of the logo look like islands among themselves instead of 1 cohesive logo.
Whatever design process you guys worked on, I would have ripped it apart and thrown it to the dogs.
Because a step that isn't forward is always a step back, and this logo most certainly isn't a step forward like metro ui is.
I hope someone at a high up position reads this because whoever's approved this has no intention of or understanding of what innovation means.
Eu acho que a microsoft está regredindo com a marca Windows, e poderia estar indo para um design 4D, mas esta voltando para um 2D?
The new logo is very nice, but I really like the Windows 1.0 logo.
It was clean, simple, and ahead of its time.
It could have easily been used for Windows 8.
Not only does it blend with the Metro aesthetic, but it also reminds me of a smartcard contact design.
Asymmetrical, yes, but definitely classic, and authentically digital. It even looks nice with the corners squared, but probably more identifiable if kept rounded.
Kudos to its designer for providing the foundation upon which the new logo builds.
This looks horribly bland, sterile, generic - something you'd find on a conformist iProduct. At least give it its colors back.
Greece called, they want their flag back.
kinda looks a lot like the sweden flag now, colors (or lack there of) very metro, not very "Windows" at all
anything can be reimagined, but the question is *does* this need to be reimagined? in your BUILD talk, you spoke of yesterday's technology... yesterday's aesthetic...
I believe the Windows logo as it exists on Windows Phone Mango and the (Win 8) Developer Preview is sufficiently Metro style. there was no *need* to change it...
I really like Metro style, but I think its implementation so far has been too rigid. I hope this is just a case of "bending the stick" in an attempt to establish a new direction. once Metro style has become entrenched then maybe MS will loosen up a bit and accept things like *subtle* gradients and limited use of modernized iconography a la The Verge's logo for their Microsoft forum:
cdn0.sbnation.com/.../microsoft.png
It looks like you handed it to a 3 year old with a ruler and a crayon. Its not really nice to look at and isnt easy on the eyes. Your windows 8 logo is much nicer. At this point im not really liking whats been happening with the development with Windows 8. Ill be sticking with windows 7 for a long time...
It looks like somebody opened Photoshop, wrote "Windows 8", added four rectangles and transformed them with the perspective tool. I'm sure there went a lot of research into that logo but the result is horrible. The WP7.5 logo on the other hand combines the metro look with the old flag perfectly, creating a modern looking and recognizable logo.
Do not like.
ugly, plain, nordic countries flag come to mind (they'll be happy there), the perspective depth almost hurts my eyes, hopefully millions weren't spent on this...
Just to clarify, i meant your ORIGINAL windows 8 logo was much nicer, than this new one. It looks like you took someone's lunch money (2$ ? ) and invested it in this new logo. Bad form, bad form indeed.
Gradients on metro ui is a bad idea and will ruin metro ui.
Wow, someone let the creative folks a bit to loose. You guys allowed the legal team attack with "™" and "®" but it seems like the marketing department had the least say. If anything, I feel that this logo's awkardness is an indication of Microsoft's intention to reduce the Windows logo's use across Microsoft products (e.g. Windows Phone start button, PC keyboard keys, etc.) because I just can't picture the "window" on its own (i.e. it can look like two shoeprints, two exclamation marks, or even...a nation's flag).
The logo is great guys!! I love the fact that it is a single color, which makes it easy to adapt to any of the user-selected color themes in Windows 8. Looking forward to PCs, Ultrabooks, Slates and Phones to have Windows 8 and this logo on them!!
It's great just cuz of single color? seriously?
Even though I have a Windows Phone and get the whole metro/Swiss angle, this is just awful to me. I hate that shade of blue and do not like the perspective. Lose the stupid TM, R, etc. too.
Interesting change of colors noticed when the lid (of notebook) is pushed or lowered.
Unfortunately, it would take years for users to become used to the completely different logo (thanks to the presence of the 'flag' on keyboards/ mobile devices).
Well, I guess it will grow on me, though I'll miss the colors. The old logo was getting a bit long in the tooth, but this does seem a little bland. Now we just need a replacement for Aero...
It is really very fitting that you are returning to the Windows 1.0 logo, seeing as you're dropping the entire idea of overlapping windows. But then, why not change the name as well? Windows won't have any windows soon, anyway... The only serious issue I have with Windows 8 is this stupid idea of dropping overlapping windows. Why do you think I use a 24" monitor? - and a mouse and keyboard!
Its a bit dull without color, should have retained the original colors which adds more visual appeal
Your logo is out of perspective! Fixed it for you: blog.tarng.com/.../the-new-windows-logo-is-out-of-perspective
When you start designing something with a wrong estimation, the design solution will be wrong as well.
The old logo never was a flag but a moving window! And it reflected perfectly the new idea of "Live Tiles" — Tiles in motion. I really thought that the idea for Live Tiles was inspired by the Windows logo. Maybe I was wrong.
Now, with Windows 8, while you kill the idea of overlapping windows in the Metro environment, you come with a logo that doesn't look like square tiles but a window? But this time it *does* look like a flag! At the same time, you kill one of the strongest brands. People always remembered that moving shape to be Windows because Windows 1 and 2 weren't really successful.
And I also think that this perspective logo doesn't work on hardware buttons. It is also too easy to re-create. Even a very minimalistic logo shouldn't be simple shaped, IMHO.
Why do you take such a huge risk? Seriously. Almost every keyboard has the Windows logo printed on, well over one billion times. And you kill it?
BTW, the logo on the large image is stretched! Fire the guy who did that! Please! Yeah, it's extremely difficult that you have to hold down the Ctrl key when you want to re-size things in Adobe CS ... *sigh
More people dislike the logo than like it. Good job self destructing yourself Microsoft. This is what happens when you have people who don't know their jobs selecting things they shouldn't be in the first place.
This needed a change. I Love it! but I agree with others and think that the 'TM' and the 'R' should not be there.
I realize 2012
is the end of
... Windows
if Microsoft are consistent,
they must change
the product name
to Microsoft metro
Looks good. Just wish you had kept some of the original colours, like so;
s16.postimage.org/r8p3b6pt1/Win8_Logo.png
This looks Flat, colorless, does not represent metro and is less a logo than a word--its not something I would want on a tee-shirt, Hat, button on keyboard, logo on a laptop. ..it snores..like the 1950's in Idaho--go with multiple colors on the window--reduce the size of the word---The logo is the Window--not the word-----its sad
Oops, my link didn't work, here it is again:
s16.postimage.org/.../Win8_Logo.png
Enter the armchair critics. Some good ideas to be sure, but I'm willing to give Microsoft the benefit of the doubt here.
Does the "window" concept still apply to the new "metrified" Windows 8 interface? I think the new Windows doesn't allow you to use windows anymore.
Oh my goodness. The Windows 1.0 logo is incredible.
As an ardent Mac user, I think this logo redesign is amazing O_o
I took 10 minutes to redesign 4 iterations for a proper redesign for the Windows Metro logo:
dl.dropbox.com/.../windowsMetro-logo.jpg
You're welcome.
MSFT, please let me know if you need my PayPal info to pay me royalties to use this in your release.
I see what you're trying to do with the logo, but I believe it's incomplete. Instead of logo being monochrome, add the 4 colors back. That way it resembles the LIVE TILES that are the cornerstone of Windows 8.
I can try to sugar coated but it just straight-out SUCKS! I see 3 elements lined up horizontally, they don't even compliment each other.. The first Windows logo is 100x better than this.. No wonder everyone with a design program thinks they're a designer these days..
Anyone can come up with a logo as lame and weak as this one..
Maybe it's the same designer who "tried" to redesigned the GAP logo..
Not cool.
I do not like the new logo. I think the Win7 logo, when flattened, would have worked better and would have been more recognizable.
The other issue is none of the live tiles tilt as much as the logo does.
I just have a question will this new logo make it way to Consumer Preview. We want to test to see how it feels like for real.
The new logo was terrible without the traditional colors.
The interface Metro does not have a single color on Windows 8.
Why not put colors?!
The Windows colors (red, green, blue and yellow) are universal.
If you have these colors in any logo, anywhere in the world, consumers will know that this product is Windows.
If you take based on this picture, made by a DeviantArt, the Windows logo would be much better: metroui.deviantart.com/.../Windows-Apps-285262419 (look to the left of the image).
The Windows 8 was really amazing, butting heads with other operating systems that are judged best. But this logo was the worst thing I've ever seen.
I hope that by the final version of Windows 8, the logo is changed for the better (or return a flag to be colored).
Robson
Personally, I disliked the telly-tubby (XP) fad, loved the Aero fad and very much look forward to the Metro fad passing us by. Yes it's good for tablets but not for the desktop and certainly not in the enterprise. I've been following the Building Windows 8 blog very closely and understand the thinking behind your ethod and design decisions... it just doesn't work for me. Roll on the post-Metro era!
It's terrible :(
I DeviousE's version much better!
Hi,
It's a good idea for a refresh. Personally, I am bothered with the perspective orientation, the proper flow indicates it should be horizontally reversed. Additionally, I have provided a suggestion of my own.
Thanks!
Guys... seriously consider OpticShape's interpretation... both of them. PLEASE!
Corelement raises a number of really good points.
Overall, to me, it just doesn't seem like it says very much, and it doesn't seem like it's a coherent whole to me. Relative to the earlier logos, it seems like an attempt to be simpler while also being more sophisticated, but it doesn't seem like it succeeds at being simple, and the more you study the details, the less sophisticated it seems.
Sorry, I want to like it. But I just don't.
This is something I sure as hell don't want to have on either a T-shirt, Homepage, Laptop or Tablet of mine. Why don't you use the nice Windows Phone Logo?
So, this is now a windows replacement company? I ask because that is what this logo connotes to me: actual windows in my house.
I'm amazed at anyone in awe of this simplistic, meh-inspiring logo. Design regression, by decades.
What you have now, in Windows 7, looks wonderful. Yes, actually. What fudge with a good thing?
Generally, when people design logos, they try to make something unique that can be immediately identified with something.
The old Windows logo did that well. It has brand awareness and a distinct shape. When people see the old logo, they immediately think Windows.
This is literally 4 oblong rectangles placed in a grid and perspective-distorted in Photoshop. It's AWFUL.
Please don't get rid of the previous branding of all Windows-focused products (including hardware peripherals, the Windows Phones, etc) in a misguided attempt to be more modern.
Design for design's sake is always bad, and this logo is a particularly bad example of that.
(remember GAP?)
To me it looks like something IBM would have designed in the late 70's
This new logo is "modern" in the sense that it must have been designed in the decades-past Modern Age.
How about something contemporary, like the Windows 7 logo?
Ugh, I really can't believe I'm looking at this -- Am I having a bad dream? Seriously -- this is the stuff of design nightmares.
such a revolting feeling to have been so extremely excited about windows 8 and windows phone all this time, and suddenly find this absolute let down of a logo.
"you are windows. why are you a flag?" she says.
by that logic. "you don't have windows anymore, why are you called windows?" thank you very much for your genius, microsoft and pentagram. you keep the silly name for brand recognition yet you redesign the logo as a cheap knock-off.
this feels even more of a marketing catastrophe than the name of windows phone, which is confusing every human being since 2010.
i could go on. it's so sad. the proportions are off. the symmetry of the old one was crucial for it looking good on the hardware button all win 8 tables are required to have. the lame perspective is only seen in fraction of a second transitions in the OS. the position in relation to the wordmark is awkward. etc.
you were not a damn flag microsoft! not any more than nike is a swoosh or audi four rings. there's nothing wrong with abstract iconic logos!!!
FAIL
Fill it with Yellow so it becomes PURE Swedish :)
www.google-kai.com/windows-8-logo-needs-yellow-to-become-swedish.html
Looks like majority of the people not only dislike it, they hate it =\
My goodness! How could you! The flag was symmetrical. Eyes go lopsided to see this one properly. :D
I just hope you will eventually fill it with colour.
Remove the perspective.
Keep it simple and 2D, the Metro way.
Other than that, it's great.
Wow, that's rather terrible.
Why talk about "Swiss design" and then use an awkward looking perspective, that at best breaks the flow the entire logo. Then add the typical "TM" and "copyright" clutter that has slowly become a running gag when it comes to Microsoft's unfocused and cluttered brand identity.
This looks like the result of someone hiring his 16 year old cousin to design a logo for a small Swedish travel agency.
If you have to throw out brand identity over board like that, at least do it for something timeless and iconic - not for something that in five years time will be as fondly remembered as Windows ME.
I have to agree on your assessment of the Windows 1.0 logo, though ... it is, in fact classic and timeless. So, yeah, I understand your approach and where you are coming from, I just really don't like the end result - somewhere along he line someone screwed up massively.
Microsoft: you have officially lost the plot. Metro and now this? You are committing commercial suicide. Fire your entire design team, please.
if you are interested, these are the comments from the design community. www.underconsideration.com/.../with_windows_like_these_who_needs_enemies.php
it's a flop microsoft, deal with it. please react in time, not 3 years later.
Microsoft went color blind and not only that they forgot gradients, shadow, glow and the symbolic flag with its symbolic colours red, yellow, blue and green.
The flag will be greatly missed. Microsoft hit the self destruct button.
The level of self-congratulation for a sub-par result is nauseating.
Microsoft you're doing it wrong! You shouldn't chage the logo principals. The flag shape is iconic. People know it's windows by it's logo shape.
I think you don't know the meaning of a good logo. A good logo is something that make a stand and lives forever.
This redesign is by far a failure.
Using this quote "Paula asked us a simple question, “your name is Windows. Why are you a flag?” "
I now ask back Paula, if windows 8 is about metro, not windows anymore but panels, why did you draw a window?
And why did you fail to tell Microsoft, "You have an iconic brand on your hands, you shouldn't change the icon that everyone knows what it is just by looking at it. It's Windows. I have it on my Phone button, my keyboard."
What we all post here won't make a diference, I know that. Microsoft is to stuborn to listen to the world saying, your losing your most iconic grand?
PS: I would prefer you used the Windows Phone logo!
You guys really shouldn't even be talking about the design of anything. If you are Windows fans through and through, you obviously know very little about the world of design, typography, and iconography. So if you really feel you are deserving of a voice in anything graphic related, go buy yourself a Mac with OS X 10.7. Bafoons.
I'm looking at that. I'm like... jaw dropped. I'm astonished. I cannot believe my eyes. This is... unbelievable. You guys don't really get it. How can you - a company with 85% market share - come in front of your users with such a joke? This is an insult to the entire work you did so far. I know you own the "symbol". And the "windows" wordmark too! Still good you did not put any TM or R close to the 8
aaand some comments from the techies: www.engadget.com/.../microsoft-reveals-windows-8s-new-logo-it-s-a-window-not-a-fl
:facepalm:
windows brand is synonymous with 4 multi colored tiles. which could be recognized from quite a distance on any hardware product. windows store logo slightly tilted suits well in this scenario. but, my guess MS didn't go that mutli color route is they wanted to avoid the conflict with google's chrome,G+,etc product logos which emulate old windows logos.
WOW Microsoft you guys need new designers, why can't you EVER get design right, why does your company suck so bad at design? I am just curious how you fail so hard on making a good looking logo or anything in general.
And this is not an "opinion" ask any serious designer and he will tell you this is pure crap, I am a designer my self and I just don't see anything nice about this.
I like the WP7.5 flag-logo way better. WIthout the 3D-perspective.