We have said that Windows 8 is a complete reimagination of the Windows operating system. Nothing has been left unexplored, including the Windows logo, to evaluate how it held up to modern PC sensibilities. The Windows logo is a strong and widely recognized mark but when we stepped back and analyzed it, we realized an evolution of our logo would better reflect our Metro style design principles and we also felt there was an opportunity to reconnect with some of the powerful characteristics of previous incarnations.
We had a very short list of agencies that we wanted to work with on the redesign of the logo and were thrilled when Pentagram agreed to join us in the project. Pentagram’s illustrious history speaks for itself, but we were particularly attracted to their sense of classic graphic design which fit well with our Metro design principles.
Early in the development cycle for Windows 8, in a conference room on the Microsoft campus, we assembled a kick off meeting with Paula Scher, Michael Beirut and Daniel Weil from Pentagram and a few designers and marketing leaders from Windows and across the company. The team spent a full day sharing some of the Metro style design philosophy; the Windows brand history and values as well as graphic design and technology industry trends.
"To see what is in front of one's nose needs a constant struggle."- George Orwell
"To see what is in front of one's nose needs a constant struggle."- George Orwell
That is the feeling we had when Paula Scher (from the renowned Pentagram design agency) showed us her sketches for the new Windows logo.
Paula asked us a simple question, “your name is Windows. Why are you a flag?”
In some ways you can trace the evolution of the Windows logo in parallel with the advancements of the technology used to create logos. From the simple two color version in Windows 1.0 to the intricate and detailed renderings in Windows Vista and Windows 7, each change makes sense in the context in which it was created. As computing capabilities increased, so did the use of that horse power to render more colors, better fonts, and more detailed and life-like 3D visual effects like depth, shadows, and materiality. We have evolved from a world of rudimentary low resolution graphics to today’s rich high-resolution systems. And what started as a simple “window” to compliment the product name became a flying or waving flag.
But if you look back to the origins of the logo you see that it really was meant to be a window. "Windows" really is a beautiful metaphor for computing and with the new logo we wanted to celebrate the idea of a window, in perspective. Microsoft and Windows are all about putting technology in people's hands to empower them to find their own perspectives. And that is what the new logo was meant to be. We did less of a re-design and more to return it to its original meaning and bringing Windows back to its roots – reimagining the Windows logo as just that – a window.
Let’s look back at a few of the versions along the way.
Few remember the original Windows logo, yet we found it both refreshing and inspiring in relation to the work we have been doing on the Metro style design visuals. Using simple lines and clear straight forward concept, this logo reminded us of what a great and evocative name we have with “windows”.
For many of us this was the image in our mind when we think of past Windows logos. The now classic window shape and the introduction of the four colors were hallmarks of the Windows brand for many years to come. The introduction of the “waving effect” gives the logo a sense of motion. This logo would be the basis of the Windows versions throughout the 1990s.
The next major incarnation of the logo came with the release of Windows XP. What has come to be known as the “Windows flag” is a cleaner more sophisticated mark than its predecessors. The version that populated the lower left hand corner of Windows PCs next to the word “Start” also gained a sense of materiality (plastic?) and a 3D effect from the rich gradients and shadows.
The Windows Vista release marked the beginning of the AERO design aesthetic in Windows with a key component of the interface being the “AERO glass” effect. Replacing the green Start button was the round glass-like button with a now flattened version of the “flag” from Windows XP. Internally, this icon became known as the “pearl”. You can see the intricate lighting effects of the faux glass. In many ways signaling just how powerful of a rendering engine the PC had become. This version of the logo was largely unchanged for Windows 7.
With Windows 8, we approached the logo redesign with a few key goals on mind.
1. We wanted the new logo to be both modern and classic by echoing the International Typographic Style (or Swiss design) that has been a great influence on our Metro style design philosophy. Using bold flat colors and clean lines and shapes, the new logo has the characteristics of way-finding design systems seen in airports and subways.
2. It was important that the new logo carries our Metro principle of being “Authentically Digital”. By that, we mean it does not try to emulate faux-industrial design characteristics such as materiality (glass, wood, plastic, etc.). It has motion – aligning with the fast and fluid style you’ll find throughout Windows 8.
3. Our final goal was for the new logo to be humble, yet confident. Welcoming you in with a slight tilt in perspective and when you change your color, the logo changes to reflect you. It is a “Personal” Computer after all.
We hope you enjoy our new logo.
Sam Moreau Principal Director of User Experience for Windows
Oh can you get the start button back on windows 9 or whatever operating system name your having next
There is an argument currently on Wikipedia about the logo for Windows 1.0 as the earliest references on the web seem to be in
on September 7 2010. The argument is at
Could you confirm on your blog please either that the logo actually was used by Microsoft or that there has been some mistake. Thanks very much.
Dear Sam Moreau,
As a Principal Director of User Experience for Windows at Microsoft, you should better investigate the history of Windows with all the related materials prior to making any conclusions regarding the similarity with Windows 1.0 logo! Similarity with WHAT? What is the source of so called "Windows 1.0 logo"? Can you provide ANY material from 1980-1990's containing something like that logo? Sure you cannot as there was NO registered Windows logo up to Windows 3.1, and all distribution boxes and promotional materials were just displaying the logo of Microsoft itself!
Now I am wondering, who is the real author of this misleading logo, when he/she had created it, and how did it become to get considered as an official logo after 25 years since the release of Windows 1.0?
I reallly love the logo! It kind of sucks because I make and collect windows themes, so I had to change everything haha...but I am really glad this new logo is well designed and a lot of thought has been put into it. Visit windows-8-themes-free.com for the Windows 8 themes (and windows 7) that I've designed and gathered.
lol,so many version of window,to be honest,the most like is still win xp.
I eagerly took the time to sign up just for the sake of saying this: I like simple designs, when they are elegant. I dont like this simple design because it s* big time! Fire the man who thought of it, sue the company that designed it, and fry the people that approved this.
Awasome Logo I ever seen in Microsoft Products...........!!!!!!!!!!!!!!!!!!
It's well...bland. It's just 4 tilted panels painted Blue, It would look better If you added the Red, Yellow, Blue, Green colors and added a radial gradient like the 2009 one.
here is a redesign, by me: blog.alperdurukan.com/.../a-closer-look-at-simplicity-era-windows.html
cool , new window , but i can't have it :( , but nice to theme and more app :D
This isn't about subways and airports, we're talking an operating system that functions on a personal computer!
Modern I can see, classic....seriously? I see nothing classic about this logo - it's ancient. This could have been painted by a caveman if he had a ruler.
It could have done with a little shine maybe. It might have served to make it look a little more like there was some kind of life to it. Humble? No. Confident....well I'm confident I don't like it one bit. Apparently according to a deviantart user that posted a comment some 24-48 hours ago, this is next gen now....for someone to call this logo next gen would be like saying a matchstick was "next gen" in comparison to a zippo lighter. It doesn't welcome me in, it makes me think "Good GRIEF! What is THAT thing coming towards me?" It's not a monster coming over the hill, it's a bloody ugly design coming to run me the heck over. Yes..changing your color. It's bland....dull...lifeless...a schoolkid could have drawn this one up. Whilst I can see a pointer to the tiled UI in Windows 8 in the logo, it just looks so very bad. Why are you a flag? It's because it's what you started with. The orb wasn't a flag, it was an orb! I didn't see a flag, I saw a window that had been given a few bends to make it look different. Somewhere - and I forget where - I read that this logo was about going back to grass roots. This is far removed from grass roots. This is more a weed than a grass. This thing....is just bug ugly. I really do not know how much this thing cost to come up with, but for God's sake get a refund!
Looks boring, bland and flat. Technically that's a window, not windows.
Still looks like a flag. The inverse Finnish flag. The logo as the logo, but the color. That is such an awful color.
Almost forgot while searching some flags there was a few that was pretty close but I end up choosing Georgia since it was the closest from having the white line instead of a reversed line as a few others had.
A Georgia Army flag at a different perspective lol GJ now it's almost a perfect copy.
All proportions were edit to be an exact possible view of the Georgia Army's flag.
this is very informative.
<a href="goforsurgery.com/Cosmetic-Surgery-in-India.php">cosmetic surgery in india</a>
MIcrosoft had done a great job to fight aganist apple co.. It would better if they add the new logo on taskbar unlike the previous consumer preview..
Win 8 logo I think personally that it sucks....its ugly......design ugly.......color......ugly......wrapped together...if poss & I HAD to run 8 I change logo boot window log in screen everything that used the new 8 icons!
I can really see why as the functionality of the windows program grew you would want to show off what it can do but now that we know that the possibilities are endless it is nice to go back to the core of the brand itself with the "windows."
People often get overly excited and “horror vacui” or fear of empty space and feel they need to cram everything into their logo forgetting about their core idea or concept. This is the most common mistake of new logo designers. I found some great <a href=" www.brandings.com/free-create-company-logos.php"> free logo design ideas</a> at this one website that could help someone doing it on their own.
Personally I really like the new Window’s Windows’ because it is really getting back to the core idea that this operating software is your window to the world.
I think its rather dull.
Maybe with a slight tilt in perspective it reflects oneself.
Sorry to say but this logo is disgusting :(. This metro thing maybe is going to be the biggest failure.
Each new version of Windows was a step forward and the design&beauty of the logo reflected the progres. I'm sorry to say that this logo tells me that we are going back to the 'idea' stage before 1.0 was ever conceived...
I'm a big fan of 'no nonsense', but that is no reason to make it ugly. The motto 'less is more' should not be applied to the extreme, because 'too little is nothing'. This logo.............. is almost a reason to switch to Apple (sorry)...
Man, what happened?! Why so plain? That's what this logo says to me. Are we gonna have monotone monitors too?! This is bad! At least give it the colors! This wasn't even a thought. So Windows is going to be plain n boring? I like Windows7 and I thought Windows8 would be reflecting that image, with MORE, not LESS! I think I'll just stick to Windows 7. It's at least visually appealing!
Если я правильно поняла, то цвет логотипа будет меняться под вкус и индивидуальность каждого пользователя ПК? Вообще, это замечательная и продуманная идея.Вот только один вопрос- будет ли в нем, какое либо движение в окнах или в самом названии?.
It's amazing how corporate group think can make such a bland logo that looks like 10 minutes of design work seem like genious IN YOUR OWN MINDS ! It's atrocious by any professional standard.
...Personally, to me it looks like a giant nosebleed. Why would you scrap out the famed flag and replace it with something that looks like generic?! PLEASE admit that this is a horrible joke and that the real logo actually has the flag. The all sky blue theme is a bad idea, why get rid of the iconic colors? And the sheer longness of the logo is way out of line. And get rid of the plain text and R TM clutter! Overall, this new logo is horrid and I can make a better design! If this isn't a joke and the rest of 8 is like this, screw Windows 8! I'm skipping to 9.
I feel like I need to follow up from my last post.
What, exactly, is Microsoft trying to do? The quad colored 'flag' has been part of Windows for eons. With respect, if Ms. Scher doesn't get that, maybe she needs a history lesson. The irony here? This new 'window' looks more like a 'flag' (see Sweden or Finland) than ever.
You want to be 'humble, yet confident?' How about you worry about software that functions bug-free and is easy to use? The only thing this new logo tells me is that the more things change, the more they stay the same. In Microsoft's case - that isn't a good thing.
The new logo does nothing for me. My overall impression is "meh."
The new Logo is a visual abomination, evidently de-signed by people for whom the word "iconic" is unknown, and "symbolic" refers to their last session with Sim-City.
Created in thirty minutes with Adobe PhotoShop CS5
p.s. I was referring to the new chimera of Windows/Metro as "Windows Bipolar:" I will update that now to: "Windows Tripolar," although "Win 8 Original, Win 8 Spicy Crispy, and Win 8 Extra Crispy" has a certain deep-fried charm.
why can't I see all "462" comments, including one I posted yesterday ?
A pre-fab, totally standardized and utilitarian, design unconcerned with inspiration, expressions of diversity or with the boundless faculty of an active imagination. It reminds me of the insecure monarch afraid to dance and with a guillotine reining over cracked tennis court clay and gravel rock gardens. A sideways totem to the cold calculations of a deadened and fashionable, modern and mental society. Perhaps a cardboard sheep in a cubical lowering blinds would help illustrate how dehydrated the vision of modern eyes has become; suffocated by obsessions with fear of the unknown and the entrapment of a false, constructed contraction of identity.
The logo integrates very well with the self serving, isolationist, ego laden "I, Me, Mine" mentality of minds addicted to disposability for convenience sake. It's like feeding a baby with margarine(plastic) instead of it's mother's milk(raw and alive) ~ it has no heart(beat).
Mind you, my above response came utterly from my first impression and, perhaps, is a cynical one. After I read the intentions behind the new logo I was able to relate and open more to the design. However, when I look at it still, my gut response is contraction, and a wish to discard it(crumple it and chuck it) or file it away somewhere so I don't have to look at it, as with a receipt.
The Swiss are pragmatic and efficient designers, but we, people, are not perfect spheres, perfectly fitting the dimensions and schematics of another's pinball machine. We are representations of spirit embodied in life and in individual living systems. Your logo is too efficient and generic, a maze, for a mouse, with laboratory precision and narrow and sterile corridors. I say, break out the goat's milk soap and chuck the "disinfectant" wipes along with their blueprints and patents! Have a heart, and breath into your system life and light, beyond LEDs.
Mind you, my above response came utterly from my first impression and perhaps a cynical one. After I read the intentions behind the new logo I was able to relate and open more to the design. However, when I look at it still, my gut response is contraction, and a wish to discard it(crumple it and chuck it) or file it away somewhere so I don't have to look at it, as with a receipt.
Ugly. Xp/Vista/Seven is best logo ever
This was a fantastic post and an AWESOME redesign of the logo! Quite frankly I'm excited at the Metro language and design that Microsoft is using going forward and look forward to the future. Also, all commenters and critics are psychotically retarded for thinking that their color designs and perspectives of the logo work, as they lack all kinds of imagination and sense. Can none of you read what it clearly says in this post? It's like begging them to show Master Chief's face in Halo...clearly you people on the internet are insane. =\
We are losing the Windows' spirit! Let's have a nice transition improving the current Vista logo instead. Removing the colors really looks depressing!
Michael Beirut and Daniel Weil from Pentagram and a few designers and marketing leaders from Windows and across the company. www.classicstomsshoes.com/toms-classics-women-c-2.html
Wow . The Windows Evolution LoGO !
we were particularly attracted to their sense of classic graphic design which fit well with our Metro design principles. <a href="www.classicstomsshoes.com/toms-glitters-women-c-1.html"><strong>Toms Glitters Sale</strong></a>
For my opinion previous windows logo is good enough.
A lynchpin for Microsoft. Apple got it. Since my early days getting 5 1/4 update discs in the mail for 1.0, Windows ME, the business contact manager in Outlook on Vista fiasco and many others, this new logo design is indicative of the perspective of the company direction as a whole.
"1. We wanted the new logo"
It's not about "we" (microsoft), it's about me (the consumer). Your company never really was able to grasp that fully.
neither in the new logo or your bug filled software pushed out the door over the decades now. Trying to do everything but not able to reach the quality of excellence. My uncountable & endless hours helping family and friends deal with the "experience" of frozen screens, corrupted OS's, update mania, how-to's and what-the-heck-am-i-supposed to-do-now's is mind boggling.
Take out the XP and insert 8. Simple. You should have did it with the software too.
Microsoft....this is a bad bad bad idea. Let me explain.
First, I know you spend a lot of money to have this new logo designed. And, honestly, I understand everything you said in this blog post. Your reasoning is sound. But ask yourself...do you want to make money? Do you want to have division about a logo? Do you want your product to be associated with blandness?
I love Microsoft and your products. I'm a die hard fan. But one thing that annoys the heck out of me is the constant changing of the Windows logo. Since Vista, and finally with W7...you got the logo right. In-fact, it should be the default logo for Microsoft in general. We all associate Microsoft with that logo (and not your actual company logo).
Look at Apple. They haven't changed that logo for years now and everyone associates that apple with a bite mark with them. There is a reason they don't change it... consistency. Association. Passion. Pride.
Microsoft, on the other hand, likes to do what I call the 'moving [logo] target method'. Not good.
The most current logo...if it follows the Apple method...is VERY popular. If you recall on 30 Rock, there was a fake laptop that had the logo but in just illuminated white color like an Apple laptop....and people were clamoring for it.
For this logo, we will all pass. The askew look is boring. Boring. BORING. I said it three times because that's important. I don't care what justification (i.e. 'your current logo doesn't look like a window'...who cares?), it makes me go 'meh' instead of 'yeah!'. I'm not proud to put this logo anywhere. Current version...very much so. We want to have pride in the product.
Look at the symmetry of the current logo. It just works and has 'style'. Of course it doesn't look like a real window, and you know what, we don't care. It works as a great 'home' button on a Windows Phone, and even the start button in W7. This logo? I'd constantly think something is wrong...like somebody didn't know graphic design 101 (even thought I know you went to some high end design firm to get this done).
Mr. Moreau, as the director of 'user experience', this is important. Chalk this one up to someone that is not going to fly well. You have a logo that is not inspiring anyone except those at Redmond apparently. While I appreciate the effort to create a logo that reflects Metro....just stop it. Stop changing the logo. Keep it in the W7 current format. Heck, make it one color if you'd like, but the windows 'flag in motion' version is a beautiful thing. This reminds me of depression and lack of sunlight and gloomy skies. Is that really the message you want to put out for the new version of Windows?
Keep one Windows logo...the W7 version...take a note from a company (Apple) that excels in design and user 'passion'...you too can do it. But not when you keep making changes (and in this case, unfortunately, for the worse). Believe it or not, this will actually impact my decision to buy Windows 8. I don't need to, but I don't want to see this logo. Will this logo be my 'start' button on the tablet which currently for W7 tablets is the symmetrical and beautiful W7 windows logo? Can you see how it doesn't look "right"?
Sorry for the long post...but this has to stop. I really hope you are listening. You will get plenty of people who don't care and will be fine with this logo...but those kind of people will be fine with any logo you put out (they simply don't care). You'll also have people who care about style, design, passion and 'attachment' to the product. The logo helps seal that. This does not. It does not!
I LOVE windows 8....I despise this logo. It's not a petty position I'm making here...it's heartfelt. I love Microsoft, and I want you to keep succeeding. I'm spending time writing this instead of doing something else because I'm sad and depressed (probably from the colors and blandness of the logo...but more about the lack of keeping with the current logo version).
Thank you for reading this and your time :)
I kinda like it, just one suggestion, less wording. The wording causes the logo to be too long. Rater than spelling out Windows 8 to the side, put Win 8 on the bottom.
woww. it's amazing change of Microsoft's logo. the new logo is very simple. but there`s a modern concept on the new logo..
funny, they don't even acknowledge WINDOWS MILLENIUM EXISTED ......almost as big of a failure as New Coke....
I like the design, but, why not keep the original Windows colors for each section? I mean, I've gotten used to seeing red-orange in the top left section, blue in the lower left section, green in the top right section, and yellow in the lower right section ever since Windows 95, and I really liked it. And plus, the apps in the start menu in the Metro UI have different colored backgrounds, not just blue, so I thought that just plain blue is actually somewhat shocking to see.
Love the new touch and smooth fast interface of Windows 8, however the Windows 7 logo and desktop is more eye pleasing to me. Not a big fan of the new logo though I suppose it fits the Metro scheme. Using a Samsung Series 7 Slate and loving Windows 8, though it does have quirks yet, especially if viewing video. I use my device as a desktop and tablet, still switch to Windows 7 for desktop as I miss the Start menu.. :-)
I think Microsoft are being LAZY, the logo is Basic and rubbish in my opinion, Windows don't reliase people buy their software because of the Brand, which was the Lovely windows logo which this one really is poor, nothing like the brand, Microsoft just broke their brand by starting a new basic design and a rubbish OS, Windows 8 looks like a kid designed it or someone did it when they was drunk. I will not waste any money on it and i'm glad they gave us a free preview as it's shown me what Microsoft are doing. Are they getting bored or something? New staff who know nothing take Vbulletin for example, since a new business took over and sacked the staff who was brilliant, VBulletin 4.x.x is Rubbish this is where Microsoft are going.
PS- if it was just a touch darker, exactly the color of an active link....
I think it is a brilliant design. The only two negs are that, a- the TM breaks the visual flow, and, 2- the color could be a bit let pedestrian. But, I get where it is coming from and going to, and think it is excellent work.
Any plans to make a typeable character out of the "window?"
Very nice optical illusion on the window logo. More color reflects the metro ui better especially the home screen.
I thought the Windows logo as shown in this blog's anonymous avatar has to be sexiest reincarnation of the Windows logo, as seen here (windowsteamblog.com/.../anonymous.gif).
To see the NEW unveiled logo to be.. a rectangular window in styled in perspective...
my heart sank.
I understand simplicity, am a fan of minimalism, and I adore Metro.
This.. redesign of the logo is downright unacceptable.
Not like this piece of comment of mine will change anything.
The feeling is as if my love for Windows all these years is returned with a small stab of betrayal.
Just kidding. Never even heard of Splinter. Where am I? Who are you? What's going on here? Stop harassing me, I'm only 6
And in case you need directions, to glance at my app and see if you guys can figure out , well, any of its abilities, and more importantly WHY it is ABLE to have them, you can do a GOOGLE search for the winmatrix thread, or download from deviantart. or not, idont care. i will happily , and i mean happily, next trime, come back and drop the comparison. (im not really angry with you guys, your ignorance enabled me to design Splinter. I have no anger at all, not any more.) 1st place has no reason to be upset the 2nd place. or 2nd rate. Just fix your leak in your sinking ship, cause spli-space is a large location. it is wonderland. you can make something trying to be Splinter too, I dont mind., I fear no competition. Just understand that I must , have to, for the good of everyone, at least show what you are trying to push out. Surface rocks, kinect seems good. phones do well. win7 is fantastic. 8 may even be better than 7 if stand alone. but metro is not meant for this and i have to show it. k ? k
The color and style of the logo is simple but it what windows 8 all about.
The new logo is perfect. I clearly resembles the uniqueness of Windows 8 and the Metro Style concept of apps.
Just like the logo for the 2012 Olympics in London... it sucks! Talk about a step backwards! This is worse than the Win1 logo!!! Those who think it's great are suffering from a severe delusional bout of "The Emporer's New Clothes" syndrome! This is where the Mac will no longer be on the sidelines, but will take centre stage... YOU HEARD IT HERE, FIRST!
Put this logo on the boot screen. The fish is too ordinary and ugly.
Is there any changes happening or we just talking to ourselves here?
I know, give it a cute cuddly Bob Smiley head in the window and give it some bright colors and have a cute yellow dog outside the window. Yeah with preschooler bright and pastel colors and fuzz the edges so that it doesn't look so harsh we wouldn't want to get cut on all those dangerous corner and sharp edges. Maybe make a deal with Playskool to use some of their art. And yeah not so long.
I noticed you left our Microsoft Bob and Windows ME. Bob was goofy and ME was a blue screen generator nightmare. How soon we forget.
Do not like the new plain logo. You need something BRIGHT - ALIVE & INTERESTING this is dismalling PLAIN !
That 89 logo looks interesting. Are you sure it's real?
Also, I'd say that that is a good logo, just bring the old design back made Metro-style.
Windows 8 and Metro should just be called MS Bob 2.0. It just sucks sorry. The logo simply doesn't represent the fact that you are working so hard to make Windows touchy-feely and really that isn't what the enterprise customer is looking for (the MS bread and butter). That logo is fine if it really was representative of what you are doing for a corporate environment.
Metro looks to be geared for Mac people and or people that have never used a computer ever before and only want to shop and social network or be good for the three year old cause it looks like it was designed by Playskool. The home user is typically just barely able to understand what a computer can do let alone operate it. You are taking what they know how to do at work and just tossing it out the window. If they have a Mac at work they will typically have one at home.
Hipsters in coffee shops don't apparently know that we (typical enterprise people) don't want an interface done by Playskool. If I want a Playskool computer I'll get a Mac. I have to wonder just how many of the people on the committees that "worked" to come up with these changes actually have run a Windows machine as their main system. I would just about bet money they run around like entitled, rich, spoiled brat, hipsters with a Playskool computer at their side. I bet these same people think that MS Bob was just the greatest thing ever when it was developed assuming they were probably five years old at the time.
The logo matches my feelings towards Metro UI and Windows 8 as a whole.
Basically all the life has been take out of Windows, from the logo to the ruined desktop experience because Microsoft want to force Metro down our throats. The logo doesn't even represent Metro, which has colour. The dot above the i also floats at an odd height, just doesn't look right, like you might see it if used on a counterfeit product. I presume the odd placement of the "dot" is deliberate in order to get the whole logo including the word protected under some trademark somewhere, but it looks naff and is as ill thought out as the Metro UI on Windows 8. The straight diagonal lines of the flat flag also look rough (stepping) due to compression and when used on displays with lower dpi. I shudder to think how much was spent on it.
What is going on at Microsoft that makes them think the new logo is anyway acceptable for a flagship product by a huge multi-national company? Have they just given up on Windows? Who ever has taken leadership of this new product should be congratulated by Microsoft competitors for destroying a brand people fell back in love with when Windows 7 was released.
Windows Vista - Windows Me - Windows 8
Microsoft, you need to listen to your customers and your staff, a company that doesn't, is a company that fails.
Sam Moreau I'm lost for words.
Hopefully a joke?
WinEight? or 'Windows 2012' :)
(my logo opinion)
It's just horribly ugly.
Soon, the vultures are hovering over this logo.
The logo is terrible, which means it's perfect for the product.
You couldn't make a more dull and boring logo. It's flat, monochromatic, and the font is so neutral it has no style what so ever!
WINDOWS 8 LOGO is missing the flare of the basic Color splotch that is Microsoft. The logo does need to have the color back into the actual part of the logo that looks like a window. The flashy animated colors of RED, GREEN, BLUE, and YELLOW are what made Microsoft. Either they add it to the LOGO or add it to the new spinning dotted wait circle.
Windows 8，begin with the end in mind，looking good .
It is very befitting that this new logo bares a resemblance to the original logo back in the 80's. Like back then this is the first real change from the pre-existing standard interface. It is a very exciting time to be enjoying tech Like it was back then :)
Good idea, but the Win8 logo looks more like the Windows Azure logo than the Windows 1.0 logo. I believe that is a bad decision for Microsoft. It's the dumbest logo I've seen. Maybe something more colorful (because it's much more modern than Windows 1.0) would work for Windows 8.
The logo of Windows Vista was the best. A circle with Windows in it. This logo is not upto the mark. There are no colours, no enticing design. This is really not upto the mark.
Windows has just lost it's colours. Is that a window or four bsod ?
OK, I understand the reasons for the new logo, but I really miss the intricate colours and details of the Windows 7 logo and the whole 'Aero' effect. Still, its only a logo so it really doesnt matter that much.
What does matter is functionality; and the Original Windows 1.0 was a breakthrough in functionality ... it gave us windows (with a small w) to use and instantly we gained productivity and flexibility.
Now, as far as I can tell Microsoft has removed the 'windows' from 'Windows 8' in the Metro UI. If there is one thing I would ask to see in the final version it would be to use windows in Metro. Come on microsoft, you know what a window is, you invented it ... please combine windows functionaility, with Metro. (And please dont tell me just to use the desktop; I know it still exists, but I just want to see some windows flexibility in Metro, not a dumbed-down product that my Grandparents can use!).
I added MS-Bob into the new Logo image. See here: classicquarters.blogspot.com/.../has-microsoft-abandoned-bob_07.html
Because it would be fun! And adding custom photos or images into any of the four window panes, or across them all, or out of a random set-up folder would be neat, too.
sorry MS, I love you, but that logo (windows 8) is an ugly boring flat flag. Yeah, I said it. It's really similar to the windows 1.0 logo IMO. I think someone there could've designed something better
GOTTA BE MORE USER FRIENDLY COME ON, XP WAS THE BEST !!!
I WANT BILL GATES BACK TO MICROSOFT !!!!!! :)
GOING BACK TO WIN7 AS SOON AS I CAN, ALSO I GOT A LINUX TO, IT'S MUCH BETTER. COME ON MICYSOFT BUT YOU COUL'VE DONE BETTER !!!
WINDOWS 8 DO NOT INSTALL IT GUYS, it sucks, I've chosen the different partition option at the beginning even though it has upgraded from my windows 7, where's the start button? , too much stuff and more complicated on windows explorer menus, if this windows is not the full version then why it is NOT possible to uninstall it ? I really don't like it. It will be another VISTA disaster I believe.
I hate the new logo!! Its so plain and ugly. The old style meant something to us and it means a lot to get it changed back! And a fish for the booting screen? Like common use your head, it is 2012, not the 60's T_T
Like many others, I totally hate this new logo.
It takes everything that was iconic about previous Windows logos and chucks it (ironically) right out of the window for something which clearly just misses the mark entirely. It looks dull, boring and lifeless compared to the much more colourful and inviting Windows Vista/Windows 7 logo.
The majority of the people hate the logo.
Microsoft chooses to ignore this and go ahead with this shitty logo.
Have to say.... REEEEEELY NOT a fan of the new logo and the color scheme that Microsoft is choosing to follow. It saddens me to see the Aero interface and the cool glass looks disappear. Please, at least let the end user chose his or her own colors rather than be required to use the nasty, semi-pastel colors!
I beg you to PLEASE SERIOUSLY RECONSIDER your decision to go with this new logo. I see it's motion, but that's all I see and nothing else. People say it jokingly, but it really looks like tilted recycle bin. I don't see the confidence that you see in this logo. You can do so much better than just a tilted window. It just doesn't look like it's thought out well.
Now about the color... This is not necessarily for Windows logo, but why are those four colors of previous Windows flag on Microsoft Store? Those are not part of Microsoft logo in the first place. So if you take those four colors away from the new Windows logo, then what the heck do those four colors on Microsoft Store become? I mean I get the reason why you're removing colors on Windows, but for related brands, they need to also change the logo to make sense with the new Windows logo.
Please take a look at Opticshape's designs:
www.flickr.com/.../photostream (4 Colors)
www.flickr.com/.../photostream (One Color)
In those designs, logo has more motion portrayed than your current new logo. It could be perceived as windows opening and/or windows sliding in from left and right. This can show how your charms slide from the left and how you multitask from the left. You could still use the one color to have user be able to customize.
I like Opticshape's ideas. Even if you don't decide to go with those two designs, please and please consider changing the Windows logo again.
You want to represent the new design (metro) with the logo. The idea is good, but the implementation is imho wrong. Changing a unique logo to something this generic (basic) is like if Apple would remove the bite mark from their logo, to represent their aim for "perfection".
The bite mark makes their logo unique, the same way the flag curve makes the windows logo unique.
But what about the version number??? Are you keeping it same as that was in Developer and Consumer preview (NT 6.2) or making it 7.0 in final release???
It’s a window… not a flag .... Then you should be able to look out the Window. Looks closer to the old flat Windows 3.11 logo than something modern. Smart designer would tie it to the local weather and the window would reflect the current weather outside (Sunny, Rain, Snow, Cloudy......
Of course the funny thing about Windows 8, is that they are getting rid of windowing, therefore no more windows for applications. You can only run one application at a time, and it will be full screen. I have never used applications in full screen rendering. I am almost never in Internet explorer browsing the web either, mostly just use Office and other applications.
In fact,I like window 8 vary much,But,I have no money to buy。 I came from china,my websit is http://www.engineersbridge.com
Congrats, this new logo is meaningful and attractive. I wish Windows team all the best.
A complete change. I Like It. Simple and lovely...
add more colors! .. i suggest red or/and black! .. or just use the classic colors of the windows' logo (the red, yellow, green, blue)
So, what are the odds of including a White Vinyl sticker of the New Logo in the box?
If this were my design, I would make one more revision: change the "direction" of the window graphic's perspective. Right now it leads away from the text. I'd change the perspective to lead into the text, which is simply a 180-degree flip. I tried it, and (to me) it's a less distracting layout.
If someone's already suggested this, sorry.
It seems some people are missing a major creative element of this logo. It's in point 3.
"...when you change your color, the logo changes to reflect you. It is a “Personal” Computer after all."
Keeping the grad, this would be too complicated. Life, is already, too complicated.
It will be interesting to feel the Windows 8 logo on products moving forward. I do like the way the current 'flag' window defies conventional glass - I always saw it as fluid glass. And the whiteout version in the standard Avatar isn't offensive and won't be as it slowly disappears from wherever it is. To me it always represented the flow of the Windows platform and how smooth it is. But design isn't about the frills any more. it's about cut through clarity and impact through simplicity, and I feel these characteristics are incorporated in the new logo. I sense it will quickly make itself at home in a modern world. I agree with the outlined creative approach and consider it sound thinking (love the idea of coloured to suit you). Good job all and good luck!
I don't care for this logo. I think a kid from grade school could've come up with a better design.
I think if Bill was still there, he would have donated the designer(s) of this logo as food to the tigers section at the zoo.
OK, that was for laughs!
But here is a suggestion to please everyone:
Make all these logos available to the users (with slight modification, like removing "XP", for example), and let him or her select the logo that they like (and switch from one to another at anytime)!
Then you get no more whining, no more complaints, problem solved!
WOW talk about a WHOLE lotta people who don't get it! It's pretty clear what Microsoft is trying to do here, they are trying to do what en mass what Apple is trying to do incrementally, build a clear recognizable UI scheme across all the devices that run Windows. While Apple has chosen to make incremental changes to Mac OS to make it more like iOS, Microsoft has chosen to bring Metro to the desktop in one shot. And personally I think it will work big for them. As for the logo, it's a reflection of this "Go Big or Go Home" (if you will) approach to their product. It's simple, yet with all it's simplicity it's making a very bold statement about Windows. And I think the naysayers here are really forgetting that.
Windows 8 logo is very similar to Windows 1.0 logo. Greatly enjoyed this new logo.
I don't know about anyone else, but I'm really looking forward to Windows Logo ReDesign 6.0 for Windows 9.