Thoughts on today’s Nokia announcement

Thoughts on today’s Nokia announcement

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With our announcement today regarding Nokia, we’re taking a huge step in fulfilling our stated strategy of transforming Microsoft. For me, it’s been an incredibly rewarding journey. As the engineering leader for the Windows Phone efforts, I was there at the birth of Windows Phone, and a key part of our original partnership with Nokia. I know firsthand how critical it was for me and the team to be a valuable partner to Nokia, in addition to building out a great ecosystem of partners, hardware and software alike.

Today’s announcement doesn’t change that – acquiring Nokia’s Devices group will help make the market for all Windows Phones, from Microsoft or our OEM partners.

This goes to the core of how I think about my new job running the Operating Systems Group here. We have exciting ideas, and so do our OEM partners. Our partners bring innovation, diversity and scale to Windows. I’m always thrilled by the beautiful new device designs our partners are continually bringing to market. There’s a breadth of choice in form factor, finish and materials that deliver unique devices at a variety of price points. These devices feature innovative high resolution displays, audio, cameras, multi-finger touch screens, creative new hinge designs, new sensors, and other hardware enhancements that provide choice in the market and great experiences for users.

Our OS group mission is to enable the innovations of our hardware partners to shine through on the Windows platform. We collaborate with our Microsoft hardware teams in the same way we partner with our external hardware partners: we discreetly discuss technical and business opportunities, make shared bets, empower each other to do great work, and then operate closely together to delight our shared customers. We look forward to building new products together that will provide valuable business opportunity for the ecosystem and enable OEMs to deliver huge value to their customers, from consumers to the largest enterprise.

I was driving to work the other day and heard a song that perfectly sums up the relationship we have with all our partners. It’s a song from a few years ago by The Killers called “Read My Mind”; the lyric is “I don’t shine if you don’t shine.” Together, the light is pretty bright.


Terry Myerson
EVP, Operating Systems

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  • ngarkat
    0 Posts

    I have waited and waited for the Nokia 1020 to come out. Yippee it's here I thought. So off I go to my IT boffin to brag that I'm getting a 1020 and he smiles and comes back with "ok but realise that it will be useless for connecting to our Exchange Server".

    Say what? He must be wrong. We are a full on Microsoft house, we have exchange, surely we can connect the new latest wiz bang Windows Phone? Surely???

    So off I go and do some digging around and sure enough we are nuked without VPN support in Windows Mobile 8. This cannot be right I say... desperate (I've been waiting of this phone for years now) I do even more digging and heck I am forced to come to the conclusion he is absolutely correct.

    I've been a Microsoft devotee since Windows 2. I have developed applications on every platform since then. However I find this situation is breathtaking. Incredible in fact.

    I have to wait until sometime in 2014??? Say what .. am I dreaming ... pinching myself... no I'm right here and now??

    Look, Terry. Buddy pal, friend for life. Do you or do you not want Windows Phone to succeed? It seems not.

  • Cuz
    0 Posts

    Congrats on the acquisition. Now maybe MS can expand its WP customer base via hardware. My customers, friends, and associates shy away from WP8 not because its not easier to use, better interface, uncluttered, stable, somewhat secure, and technically current but because of the availability of useful apps.  When we/they travel, shop, transact business, they find that local and national vendors (e.g., hotels, restaurants, government agencies, auto manufacturers, sporting events, golf courses, retail stores, etc.), they find lots of apps to download for iPhone and android phones but almost none for WP8. Buying Nokia will do little for this vacuum in app availability.

    MS needs to immediately focus on (1) getting buy-in by m-phone carriers (Verizon, AT&T, T-Mobile Sprint, etc.) regarding WP8 phone, (2) expand apps development to include user life endeavors, and (3) incorporate phone technology in the Nokia phone that permits using a single phone on many m-hone carrier platforms.

    When I walk into a Verzion or AT&T store or reseller organization, I find that I have to force them to demo a WP8 phone, Generally the first advertisements you see are for iPhone then Android phones with little if any materials about WP8. Two months ago I approached Verizon to become a reseller (I own a computer/IT/programming support company) and was told to "get rid of the WP8 phone" or "you'll never convince your potential clients to buy from you". I was told in no uncertain terms to get an iPhone or Android phone if I "wanted to make some money as a reseller".

    The typical user of mobile phones is highly concerned about apps that "make their life easier".  Apple and Google are proof that to sell phones, typical user centric apps are a must.

    To move from one m-phone carrier to another, users typically must buy a phone that supports their "approved spec".  Dah! Provide Nokia phones can transform form carrier to carrier without "dumping a good phone at a significant loss"  to buy "a similar if not exact phone"  with the new carrier. It should be as simple as changing a SIM card or user account/user ID/password. My friends/associates are approaching the FCC, our federal senators and reps, and state representatives to encourage them to mandate a standard for easily moving between carriers and phone manufacturers. An object oriented approach to accommodate easy movement between carriers.  e.g., I want to keep my current version of my Nokia phone when I transfer from Verizon to T-Mobile.

  • hohansen hit it on the head.

    Microsoft and the Windows Phone team promised a nimble company, with quick updates but it seems like Nokia did more for Windows Phone than the Windows Phone team did. I'm not a hater, I love my Samsung Focus Flash, it just sucks that the only way I could get my phone to update was to use seven-eighter because at&t and Microsoft just couldn't make it happen in 9 months for me. I'm seeing more Windows Phone in the wild...I know 2 people personally who have one!....but the updates aren't frequent and you have stabbed me in the back as a Windows 7 and Windows Phone 7.8 user by getting rid of the Zune Marketplace. Xbox Music and Video isn't an option for Windows 7 or Windows Phone 7.8, unless someone has Zune Pass, and I certainly don't have that.

    Joe Belfiore, it's time to lift the curtain and give us some news!

  • Congratulations! I'm already looking forward to the new products!

  • danielgr
    73 Posts

    @Nathan When Google bought Motorola the later was a minor world player, and also an American company, so that's a totally different thing. Now they are buying a foreign maker that makes over 80% of the ecosystem, at which point it will be easy for others to say "why bother". Then again, given the already lackluster support for the platform Microsoft has obviously decided that the most important thing was to secure growth first for the ecosystem, and that then others may be willing to join later. It may have been either that or the end of WP, which will have happened if any other company bought Nokia and started making Androids.

    That said, I hope they make right use of the brandings, because every single one of the markets where WP is being successful has something in common: they were longtime Nokia strongholds. Nokia has a very good reputation world-wide, much better than Microsoft's, and that is specially important when attracting people coming from feature phones (which are those driving WP growth). Hope that Microsoft's American ego doesn't make them lose that point. Microsoft branding could be a hit in Japan, but it won't make the cut in France.

    PS: Your OEM list is terribly optimistic. Fact is HTC has made a few phones, Samsung just enough to say they are on board, LG? No WP8 that I'm aware off. Fujitsu? Now that's a joke, because I live in Japan, own a WP7.5 Fujitsu, and that happens to be the only Windows Phone that has ever been sold in this country. Fujitsu boss was actually quoted recently saying that, for them to make another WP, Microsoft had first to do their part of the job, which they were not doing. Now here is hope that with Microsoft's purchase they'll bring some WP-love over here, 'cause my IS12T is starting to get long in the tooth.

  • I'm excited to see what the future brings to WP and MS. I enjoy the Lumia line and expect to see a Surface line in the future. :)

  • AS147
    1 Posts

    Hi, there are a few things that I would like to ask of this change

    Don't let the acquisition affect focus - whilst this is going on keep Nokia focused on delivery and excellence

    Don't slow down the rate of change - Nokia have done a sterling job innovating and constantly generating new product. Microsoft is a very big organization that unfortunately brings with it bigger (longer) processes. Its difficult to get MS to run like a much smaller company but until MS have everything planned and lined up ready for implementation don't stifle Nokia

    Nokia value chain - I purchased a Nokia phone a year ago after several years of different devices and mobile OS's - I made the comment at the time I would now probably stick with Nokia regardless of the OS because it is such a great hardware platform. It holds onto a signal like a rabid dog and it is clearly a quality hardware package. PLEASE TAKE NOTE

    Marketing/Sales - I notice in the MS presentation it talks about synergies for these groups. In many people's opinion MS marketing has been worse than terrible, especially when it comes to consumer/mobile devices. Nokia have been doing a half decent job and are taking the fight and fresh approach to advertising. It could be better, but dear MS it could be a lot worse if you let the same folk take over that current do your marketing. The mobile phone market has much tighter timescales than desktops/laptops. Mess this marketing up and you will have bought a dud.

    I wish you luck and look forward to what you will bring with the purchase but please do realize the value that exists and learn to iterate quickly and at a high rate of quality

  • I go to sleep, and miss this?! Wow.

  • hohansen
    10 Posts

    I do hope this is good news. As a long time Nokia costumer and a current Nokia Lumia owner I do like Nokia and their great work. I hope you don't ruin the great things about Nokia. When it comes to Windows Phone, you have been slow and not listening to customers. In the last time more of the "I am giving up Windows Phone" articles have come, where they say it's a great OS in many ways but you just don't work hard/fast enough.The great thing about Nokia can been seen now with the latest update, most of the things I like best about it was Nokia's contribution with the Amber update, the glance screen, flip to silent and other features. Also, Nokia has vastly improve you original Settings with many great features I would not want to be without. Microsoft and the Windows Phone team has been disappointing with options like only saving photos, video and music to the SD card. Nokia's Lumia Storage Check (still in beta) has the option to save maps on the SD card, a feature I do hope will come to my phone.

    Nokia knows a lot more about phones than you do, they are the best innovators when it comes to Windows Phone. I do hope you will know use them wisely, add all their improvements to the general Windows Phone system, maybe continue and most importantly dramatically decrease the features you lack compared to iOS, Android and even Symbian.

    Four out of five phones that I have owned has been Nokia, it's a brand I like and trust and I do like Microsoft (having Windows 8, WP,, Photosynth and many other things), but you are a two steps forward, one step back company, my Lumia is in many ways much better than my old Nokia N97 but still it's missing several things that was standard with these old Nokia phones.

    Please don't make me by Android or and iPhone next time, I do not specially like them. Nokia is the main reason I bought a Windows Phone, the OS is so lacking in features but Nokia adds many great features. Combine all of your knowledge, make updates come more rapid and with more features that your costumers want and for everything sacred don't forget that there is many people outside of the US who don't want to be last to get new features and don't depend on carriers as much as you do (was it GDR2 or Nokia's Amber update that finally gave me Data Sense on a non-carrier Lumia phone from Norway?).

  • SAE
    0 Posts

    I just don't understand

    why Microsoft wants to kill Nokia brand?

    windows phone became popular with Nokia and it's growing fast in many markets

    people buy Nokia win-phones cause they trust Nokia Quality and Microsoft's proficiency in software

    you can't destroy everything you've achieved over a night and expect it to be fine in the next morning

  • Nathan
    63 Posts

    Its a great news!

    And @Terry Myerson, congrats on becoming head of all OS groups at Microsoft. I am very much excited to see the upcoming technology, when all Windows teams will collaborate; Windows OS, CE, Phone..

    In my opinion: Windows Phone can take the lead (or make a major dent in mobile market), if Windows Phone updates works like Windows OS (by separating the mobile operator's updates from that of core OS) and ever changing hardware requirements issue is defeated, meaning Windows Phone (like Windows OS) remain compatible with old hardware (Lumia 920 running latest version of OS in 2020!).

    @,  Microsoft acquiring Nokia doesn't mean closure to the relationship with other vendors. Remember when Google acquired Motorola's mobile division? Their relationship with Samsung remained (and still) solid. So don't worry, we have HTC, Samsung, LG, Fujitsu and more to come (Dell is rumored to revoke the freeze on mobile devices).

  • danielgr
    73 Posts

    There is a clear focus on your blogpost to dispel fears that Windows Phone is going monogamous. Sure hope you know what you are doing, because it's a risky bet, much more so than launching the Surface PC lineup.

    As a consumer, the only thing I hope is that you'll remain open enough to other OEM partners so that they keep on board (or rather truly get on board). The greatest thing of Microsoft since its birth has been "providing choice", and that is something that will never come from a single manufacturer, regardless of how successful it may be (and Apple sure is).

    I understand WP needed a serious boost (which this will provide), I would love to own a Nokia (if only available in JP) and already own a Surface (among several other PCs), but still don't want Microsoft to become a closed system like those in Cupertino, hope it remains a platform for others to grow like it's always been.

  • Jiihaa
    2 Posts

    Congratulations! Great news and gives the credible backing and continuity to Windows Phone that it deserves. This deal will make it a strong brand like Xbox.

  • Oh snap! Things just got real!

  • This will bring a whole new life to MSFT.