Watch our ‘Empowering’ ad from tonight’s Big Game

Watch our ‘Empowering’ ad from tonight’s Big Game

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In tonight’s Big Game, we aired a one-minute ad that celebrates what technology can do narrated by Steve Gleason, former NFL player and post-Katrina hero of the New Orleans Saints. Steve is now living with ALS and narrates the ad in the same way he communicates daily: with his Surface Pro via eye tracking technology. Watch the ad below and read more about the ad here in a blog post from Mark Penn, Executive Vice President for Advertising and Strategy here at Microsoft.

After watching the above ad, I also recommend taking a look at these other inspiring stories from people empowered by Microsoft technology:

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  • bcc
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    Further reading has lead me to conclude that what I suggested in the final paragraph above is similar what is planned for the Update. My apologies for posting hastily. Thank you for your good work.

  • bcc
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    I really enjoyed the ad.

    However, I am mildly distressed to hear that a title bar will be added to the modern apps. One of the great advantages of the modern apps is the full screen view. That alone has led me to switch from Chrome to IE. It's also the reason I use Reader to read PDFs. Its why I use the Kindle Windows Store App rather than the desktop app for Kindle. The addition of the taskbar to these apps pushes me back toward using Chrome and toward using desktop apps rather than their Windows Store equivalents. The desktop apps are often have more features, and removing the full screen, immersive feel by adding in chrome removes one of the main differentiators that has moved me from desktop to modern apps.

    I understand that some desktop users want this chrome. But, please, make it an option. Or make it appear when the mouse moves (similar to the arrow that move to the all apps view on the start screen).