Windows Phone 7 Series – Show and Tell

Windows Phone 7 Series – Show and Tell

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Today at Mobile World Congress we are not simply announcing the existence of Windows Phone 7 Series – we are proud to show you our design results after more than a year of talking to real people, testing out various designs and thinking deeply about how to bring together the web, your data, and applications. For the first time ever, we are bringing together Xbox LIVE games and the Zune music and video experience to phones.  We won’t make you wait any longer. Go ahead and check out this video of our new Windows Phone running on real hardware.

Just about a year ago we took a hard look at the state of the smartphone industry – particularly at design. Our view is that the predominant user interface design – screens of icons to manage and navigate – has become a little outdated. It’s a UI paradigm that was created for the PC, where it’s EASY to have lots of separate apps which you navigate between, spend time with, and operate with a large screen and mouse. We said to ourselves “a phone is not a PC… it’s got a small screen, no mouse, and you want to use it not just for long periods but in short bursts—it should work great in the tiniest of moments.” We wanted to solve for “glanceability” – so you could get data and information without constantly going in and out of applications. We knew that we would need to innovate further to deliver something in which each of us, and each of our customers can take delight. So here it is.

Start Experience

Press Release Wordle

The design you see here, in our mind, is the next logical step in the evolution of applications and it creates a more integrated experience that blends applications with each other and with the operating system. This allows applications and the operating system to share information with the user in a natural and seamless fashion. This intelligent integration blends content, applications, and services together to create a more natural experience for the user.

Our fresh approach to phone software is distinguished by smart design and truly integrated experiences that surface the content you care about. The Windows Phone 7 Series design represents a whole set of elements that fit together, from layout, to motion, to fonts, and even hardware integration. It’s a system that’s integrated into every aspect of the phone. It allows for easy reading, simple navigation, and natural gestures. These integrated experiences are called hubs. The following hubs bring together the value of applications, the Web, and the activities of people you care about in a single, simple UI that’s fast and easy to access on a small phone screen.

People. This hub delivers an engaging social experience by bringing together relevant content based on the person, including his or her live feeds from social networks and photos. It also provides a central place from which to post updates to Facebook and Windows Live in one step.


Pictures. This hub makes it easy to share pictures and video to a social network in one step. Windows Phone 7 Series also brings together a user’s photos by integrating with the Web and PC, making the phone the ideal place to view a person’s entire picture and video collection.

Games. This hub delivers the first and only official Xbox LIVE experience on a phone, including Xbox LIVE games, Spotlight feed and the ability to see a gamer’s avatar, Achievements and gamer profile. With more than 23 million active members around the world, Xbox LIVE unlocks a world of friends, games and entertainment on Xbox 360, and now also on Windows Phone 7 Series.

Music + Video. This hub creates an incredible media experience that brings the best of Zune, including content from a user’s PC, online music services and even a built-in FM radio into one simple place that is all about music and video. Users can turn their media experience into a social one with Zune Social on your PC and share their media recommendations with like-minded music lovers. The playback experience is rich and easy to navigate, and immerses the listener in the content.

music + video

Marketplace. This hub allows the user to easily discover and load the phone with certified applications and games.

Office. This hub brings the familiar experience of the world’s leading productivity software to the Windows phone. With access to Office, OneNote and SharePoint Workspace all in one place, users can easily read, edit and share documents. With the additional power of Outlook Mobile, users stay productive and up to date while on the go.

To find out even more and stay in the know, be sure to register at Partners have already started building Windows Phone 7 Series phones, and you will be able to purchase one in stores by holiday 2010. Oh yes, and there will be apps! We’ve written up a note about the developer opportunity in this companion article

You can read the full Windows Phone 7 Series press release here.

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  • I so love the new updates for windows phone 7 phones. The color, the interface and even the wide array of themes and colors. They are really competing now with different developers, and they really meant business

    Look at this application that I just found where you can do <a href="">media sharing to a wifi tv</a> in just one push. Very amazing and astounding.

  • How do I get in contact we the admin for your Face Book page?

  • Fede201
    3 Posts

    So, your idea of a good touch UI are blue squares? Nice, now I understand why MS take 4 years to release a new mobile OS.....

  • Arithon
    5 Posts

    The Zune comparisons are useless, since the Zune isn't available outside the US.

    XBOX live! Why? I have a PS3 and I'm a Windows developer. Can you run XBOX games on the phone? No? You might as well put the playstation store or Vista Games Explorer on it (equally pointless).

    I want an App store where I can write MS Phone OS Apps and have Microsoft market them worldwide. This is why the iPhone dominates, not because it has a touch screen! Hello! McFly?

    Come on guys, this is where the HTC hero was, what? Two years ago.

    I bought an Mac Mini last year to have a go at App development for the iPod/iPhone and its easy but expensive. You have a golden opportunity to make an App developer marketplace that's easy and NOT expensive. Don't blow it.

    I hope that interface is a BETA, because it looked very rough around the edges and jammed serveral times during the demo.

  • Henx
    2 Posts

    Wow! Cant wait to get my hands on a device running this. It looks like Microsoft has a winner with this one. I love the tiles idea, I can really see it affecting user experience in a positive way.

  • hvakrg
    1 Posts

    Will the WP7S have support for remote controlling from the earbuds? This is the only thing I don't like about the ZuneHD, if you want to change the volume or skip to the next song you have to take the ZuneHD out of your pocket.

    I really hope this won't be the issue with WP7S

  • This morning when i entered to my inbox the 1st mail was that microsoft unveiled Windows phone 7

    When i checked the videos and other stuff of the website i found it amazing.

    Killing thats what i was waiting for..............i was waiting for real touch to arrive for long.

    Willing to go ahead to use it and to develop my 1st app for windows mobile 7.