Windows Phone arrives in China; First phone on sale today

Windows Phone arrives in China; First phone on sale today

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China here we come.

HTC announced Wednesday that they’ve started selling the first Windows Phone in the country. The HTC Eternity (codename) is an unlocked or “open market” handset with a 4.7-inch screen, front- and rear-facing cameras, and comes stocked with a slew of popular Chinese apps. It’s also the first of many great Windows Phone handsets headed for China from Nokia and other phone makers this year. So stay tuned.The HTC Eternity goes on sale today in China. The unlocked phone is the first of many Windows Phone handsets headed for China this year.

To mark the arrival of Windows Phone, Microsoft China held an event in Beijing for press and phone industry executives Wednesday to show off the Chinese-language interface. If you’re curious, here are a few shots (shown in a generic handset) providing a taste of Windows Phone in simplified Chinese. The software also supports traditional Chinese.

Our engineering and design teams really sweated the details, working hard to create a version of the software that both showcases the inherent beauty of Chinese characters and excites Chinese customers. We can’t wait until they get their hands on it. What do you think?

Windows Phone shown in simplified Chinese.Windows Phone shown in simplified Chinese.Windows Phone shown in simplified Chinese.

UPDATE: There’s been a little confusion about the name of HTC’s new Windows Phone.  The official Chinese name is the HTC凯 旋X310e, which means “triumph” or “victory” when translated.  It has no official English name. “Eternity” is the phone’s code name.

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  • Michael, as far as I know HTC isn't selling the phone until March 28th. They're still only taking pre-orders. I was at the Beijing launch:

  • For those wondering and can't read Chinese, the interface is actually not that different from the english versions

    First one is Music/Video hub, with the cover art

    Second one is just the Office hub

    Third one is the Pictures hub, with a photo background

    One thing that's changed in the photos hub is that names are vertical beside the pictures because Chinese names are typically 2-3 characters and can be read up-down or left-right

    How would English names appear in the Chinese UI of the picture hub?

  • gfinzer
    1 Posts makes me hungry for some egg rolls right now.  Yum.

  • DjiXas
    46 Posts

    When will you release Tango for hi end?

  • sabyari
    5 Posts

    Good news... The only thing that concerns me is lack of VPN support... VPN is a critical element in every country with internet censorship.

  • Sven
    54 Posts

    What's so different about those screens? The first appears to be the Music +Video hub with album art. The second is the plain old Office Hub. The third could be any number of applications. Nothing stops an app from having a nice background. Check out Bing or WeatherLive. Certainly the Chinese characters are prettier than anything western, but using them kind of presupposes you can read Chinese.

  • Now I'm going to need some serious convincing that metro wasn't designed in Chinese script. Those screenshots, especially the first one...

    I'm off to learn Mandarin with the ultimate goal of using my phone in Chinese.

  • Oh, and the release into the Chinese market is phenomenal! I'm not sure if most people know how huge this is. Basically, its like releasing WP into the US market for the first time today. China has MANY potential WP customers. China has many customers in general. Lol

  • To be honest,, I'm kind of jealous! I wish I was Chinese ... Look at those screen shots! That really looks cool and modern. Is there anyway we can get some kind of english version of this style in a theme? I'm not sure how this would work, or if that even makes any sense, but I want my screen looking like this, and also be able to understand it. We need quality themes that we can switch between like Asian, industrial, SciFi, seasonal,,, all within the metro language. It's feasible!

  • mani
    1 Posts

    thats o m g, beauty and definitely elegant.