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The Windows Phone 8 ad campaign kicks off today with spots featuring actress Jessica Alba and singer Gwen Stefani. Take a look and tell me what you think.
Personally, I thought the 30-second ads—which will appear on both web and TV—were fun and do a nice job of showing how personal and unique Windows Phone is. Jessica Alba, a mother of two, talks about how she uses the new Kid’s Corner feature. Gwen Stefani is a Skype and Office fan. (It’s also fun to check out celeb Start screens.)
The campaign is just getting underway. There are more ads—with comedian Andy Samberg and football quarterback Cam Newton—and surprises to come. So stay tuned.
I like that Microsoft are going out of their way to humanise the experience, far too often technology comes first whereas it really seems like WP8 is designed around me, what I do and the easiest way to do it.
Great that the advertising campaign is going well; can I inquire as to the status of the WP7.8 and 8 full device backups? Can't upgrade without this basic feature: windowsphone.uservoice.com/.../3306540-wp7-8-device-backup
Glad to see Windows Phone evolving. Keep it up.