Introducing App Hub for Windows Phone 7 & Indie Game Developers

Introducing App Hub for Windows Phone 7 & Indie Game Developers

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Earlier today Microsoft and its partners announced the first wave of Windows Phone 7 devices and when they will be available. Events are taking place in regions around the world to give people a first look at actual devices by carrier. These events will generate tremendous consumer excitement for Windows Phone 7 and mark the beginning of launch activity that will take place during the holiday shopping season.

This is also a big day for Windows Phone developers for a few reasons. By now we hope it’s clear that your apps and games are central to the value we’re offering end users with Windows Phone 7. We’re taking every opportunity to demonstrate how the applications you are generating extend the new Windows Phone 7 experience. For example, starting today we are profiling Windows Phone 7 apps and games on the Windows Phone Blog and other social networks and properties, starting with BejeweledTM LIVE, an Xbox LIVE title, from PopCap Games. Check daily to see what’s new between now and launch.

One thing you can do to increase the visibility of your app is to take full advantage of Windows Phone 7 design elements and capabilities like Live Tiles, Hub integration, panoramic views, notifications, and the Bing map control. User feedback on apps that include these platform elements has been very encouraging. The people we’ve shown apps to appreciate the glanceability and quickly notice how much easier it is to use different applications that follow the same crisp and well-organized design system.

Today we are also unveiling our new developer website, App Hub, located at


App Hub is now the single place where Windows Phone and Xbox LIVE Indie Games developers can register; find development tools, support and resources; and submit and manage their apps for Windows Phone and Xbox LIVE. Every Windows Phone 7 customer will get all of their apps and games from the Marketplace Hub on their phone and from the desktop Zune software.

App Hub represents another step towards making it easier for developers to find the resources they need to build and distribute great apps and games for Windows Phone, Xbox 360, PC and the cloud. Over the coming months, we will be building up the Education Catalog on App Hub, so that it serves as the central location from which developers can find and access all Windows Phone and XNA developer educational materials from Microsoft. The biggest change with App Hub is that with one single $99 USD annual subscription, (still free to DreamSpark students,) you can now submit apps and games through your dashboard for both the Windows Phone Marketplace and the Xbox LIVE Marketplace. Learn more about how to get started with App Hub.

App Hub is open, but the app submission process for Windows Phone 7 developers is not yet self-serve. We remain on track to enable all registered developers to submit their applications through App Hub in November. Thousands of first-mover developers who signed up for the early submission process I outlined in my post last week are submitting apps and games via App Hub today. Some of these apps and games are already published in the pre-launch Windows Phone Marketplace.

Now we would like to further expand the number of early app submissions we are accepting, as promised. If your app or game is ready, and you are already registered for Marketplace, I encourage you to request early access to the Marketplace submission process by emailing Please include your app title, a description of 75 words or less, and an optional link to a video or blog description of it. We will accept complete requests on a first come, first served basis between today and October 13th 12:00pm PST. Developers who request access will be notified later this week whether they have been accepted and will receive next steps on when and how to submit their apps and games for Windows Phone 7.

Windows Phone 7 is well on its way to capturing the imagination of consumers, and that spells opportunity for you. Join us.

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  • Nils
    4 Posts

    What a stupid page at:

    It refuses to accept my credit card. Probably because it is a swedish credit card.

    Is the "App Hub" really useless for foreigners?

  • Nils
    4 Posts

    But the site does not accept my vaild credit card (VISA) for membership. It must be a bug.

    What can I do?   (I need to be able run debug my apps on the device, not only in the emulator)

  • fasoft
    1 Posts

    I kind of have the same question : I submitted a request but didn't hear anything back. If I can't have an early access, can we at least know when the Marketplace will be open for everyone to submit their apps ?

  • UCFw00t
    7 Posts

    I'm a registered developer but didn't submit for the first round but did submit my app in this round (sent my email on October 12th).  I have yet to hear anything though.  Does that mean I wasn't chosen?

  • I'm from Romania and I can not register. One of the first countries that were shipped the windows 7 phone was Romania; the SECOND spoken language at MICROSOFT is Romanian <-- all this and no Romania at registration for developers.. good job!!!

  • seifip
    3 Posts

    No Czech Republic on the list? :(

  • We're looking forward to utilizing the App Hub here at Mutual Mobile (

    We develop Apps for clients and have been keeping tabs of the develops for the Windows Phone 7. Seems like you're off to a great start.

    - Jette' Momant

  • hujer
    2 Posts

    Yes, Czech Republic is not on the list, kuh.

    We really can't write applications for WP7? What can developer from non-listed country do then?

    Answer please.

  • I visited the App Hub and saw with disappointment the install silverlight logo. Yes i'm running 64-bit IE. How come Adobe has released 64-bit Flash and we still do not have 64-bit Silverlight?  Why should i have to open the 32-bit IE to visit a Microsoft site. It is unacceptable.

  • rarous
    1 Posts

    It's really nice, but Czech Republic is not on the list. Why we can't write applications for WP7?

  • Does the app hub now replace and do I need an xbox LIVE account to submit apps?


  • kitron
    15 Posts

    I only see an option to submit for windows mobile 6x

  • I'm excited about the new App Hub. Looks great! I was accepted for early submission but so far I'm only able to submit apps for 6.x. Hopefully that will change some time today so I can get my app submitted.