Marketplace & Tools Open for Mango App Submission

Marketplace & Tools Open for Mango App Submission

  • Comments 16
  • Likes

We promised in late July that August would bring another round of developer news. That day has come! Today we will begin accepting and certifying Mango apps through the App Hub. This means that new and existing titles optimized for Mango features like fast app switching, background audio, multiple and double sided Live Tiles, better Search integration and more will begin publishing in a matter of days. Now that’s not to say that Mango will arrive on existing devices in the coming days (sorry, not quite yet). It does, however, mean that people running early builds of Mango will see these new apps and games. And of course, in addition to new and updated apps for Mango, the nearly 30,000 Windows Phone app and game titles available today will also run on Mango. Below I cover a few more items we’ve added to help bring your great Mango apps to market.

First, we have updated and enhanced the Windows Phone SDK 7.1. Today, we made the Release Candidate (RC) of the WPSDK available in English and Japanese with a ‘Go Live’ license that lets you publish your apps to the Windows Phone Marketplace. In order to take advantage of the ‘Go Live’ license and publish, your apps must be recompiled using the 7.1 SDK. In addition to the ‘Go Live’ license, the WPSDK 7.1 RC includes the completed Marketplace Test Kit, which allows you to test your app for certification requirements on your machine, running the same technical cert tests that the Marketplace team runs. This should dramatically improve your chances at passing cert the first time. Finally, for those developers interested in making money via advertising, our Microsoft Advertising SDK for Windows Phone is already included in the WPSDK making it easier to get started monetizing your apps. The final version of WPSDK 7.1 will be available at the end of September and will be localized into all of our supported languages.

Second, game developers can now submit their games to the new Mango markets. We announced the markets in July and asked you to cross-submit your apps (which thousands of developers have), but asked you to hold off on cross submitting existing games to the new markets. That changes today. Developers can now cross submit games to the newly supported Mango countries, as well as include any game ratings information, via App Hub. This also now includes free access to the Pan-European Game Information (PEGI) game rating system, via PEGI Express, for Windows Phone developers. PEGI Express is an easy to use online tool enabling developers to generate an age rating certificate for their game which they can submit via App Hub

So it’s time to bring those Mango apps to market! If you’ve already created or updated your app for Mango, just install the new tools to get the Go Live license and submit to App Hub. If you needed one last bit of encouragement to wrap your project up; here it is. The next generation of Windows Phone apps will soon be hitting the market. Now is the time submit the must have apps for the new wave of Mango phones.

Thank you,

Todd Brix
Senior Director, Windows Phone Marketplace

You must be logged in to comment. Sign in or Join Now
  • How long does it take to I see my just published Mango App in the marketplace?

  • Leigh
    89 Posts

    @seva and @suman: In addition to fighting to get the antiquated C++ code on the platform, you might also consider doing some porting.  I fear that the dev's waiting for C++ on the platform are going to lose out to those who are not waiting.  @seva is very right that this is a complex decision, and I think it becomes less and less necessary as hungry developers arrive on the platform.

  • Parham
    1 Posts

    I've just uninstalled Beta 2 SDK and trying to install RC SDK, but I get the following error:

    Setup could not install the following component:

         Windows Phone SDK 7.1 Assemblies (RC)

  • Hello! I've just read this this SDK is not the final Mango SDK. Will it have the same limitations as a beta - i. e. will I have to manually remove it before installing the final?

  • @Suman Kumar: you are not alone in this desire. Many have stated this request before (myself included). There are two petitions going on at and at . Feel free to sign those.

    Microsoft is well aware of the demand, but the decision has many business implications.

  • Dear Mr. Todd Brix,

    It is really exciting to see the host of features available in Mango version.

    I was keen to know how to manage the enormous amount of native C/C++ code which worked on Windows Mobile platforms to get working on such exciting product.

    I would be grateful for any hints.

    Thanking you,

    Suman Kumar

  • FlexIDK
    4 Posts

    Hello! I'm make migration my profile from US to Russian (, and lost my purshed history in Zune Marketplace (and WP7 apps)

    My answer:

    You cant fix this bug? More user frome other region, who use WP7 before launch lost purshed history.

    In my situation, i'm lost 150$.

  • nitro52
    28 Posts

    So the advertising sdk in the toolkit, will this allow no US based developers to use it?

  • Entegy
    42 Posts

    Oh yeah, apart from the Zune 4.8 release, I'm also getting prompted to install a "Microsoft - other hardware - Windows Phone USB" driver from Windows Update. Is this alright too?

  • Entegy
    42 Posts

    An official Zune 4.8 came out today and it has a higher build number than what was provided with the Mango Beta a while back. Is it safe to update to the official release of Zune 4.8 with the RC of the SDK and a phone running 7712?

  • @h2orules - At this point, there isn't any new news on the ability to maintain a two instances of your app (a WP7 app and a WP7.5 app) in parallel.

  • Any word on if you can submit updates to apps for 7.0 after submitting a Mango update?  I need to iterate on some core features over the next couple of months that will work well in both, but I'd love to take advantage of some new Mango goodness for those that have it.  If I can update in parallel, that will be ideal.

  • @iepaStudios - The WPSDK 7.1 RC will work just fine with build 7712 on your retail device. The RC release provides no additional pre-release update to retail phones beyond the 7712 update we put out last month.

  • What's the process for installing RC1 if I've a clean PC and a Windows Phone 7 device updated to Mango Beta 2?

  • Found my answer in  another blog post. Market place is coming to India.

  • Is the MarketPlace being open to countries like India for purchasing apps?