Windows Phone 2011 Retrospective

Windows Phone 2011 Retrospective

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WP-Marketplace-Opportunity-infographic-r09b 011112

We created this infographic to provide a retrospective look back on Windows Phone in 2011, with a specific view to information developers would want to see.

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  • Yort
    1 Posts

    Anyone got any statistics for the ratio of average reviews to downloads per app in the marketplace ? I've got one app with 400+ downloads (which is small I know), but only 3 reviews (which is fewer than I expected even on the small number of downloads). That's with a nag reminder to write a review built into the app.

  • My experience as an independed developer is positive. I developed some apps in the spare time, not games, only tools/entertainment/video related apps. I published the first app in november, numbers now are 30.000 downloads with 1.800 purchases (from 0.99 to 2.99 euro, english,worldwide distribution,with trial), more or less 1000$/month.

    Total efford was 75 euro for AppHub subscription + 72 euro for some banners/reviews.

    Not enought for a true independent company, but if WP market share grows up (I think x3 in 2012), numbers become to be more interesting. My top selling app is Security Toolkit: www.windowsphone.com/.../search , write me if you want some reports, I will be happy to share with you.

  • I would love to be a Windows Phone developer, I would also love to Purchase Apps. But Microsoft wont let me since I moved country and I'm not allowed to update my LiveID

    When do you plan on fixing real issues with Windows Phone?

  • @n3sd

    I'm probably not a typical case, but I can provide you with some real world stats as a Windows Phone user for 364 days as of this post.

    In just under 1 year, I've purchased (paid real money for) 36 apps.  Of those apps, 9 were published by independent developers - not Xbox live games.  There are a number of other independent apps that I've downloaded (free versions) because I felt that there was a very real possibility of them making better money through advertisement rotation.  

    In the past 90 days, I've purchased 3 Xbox Live games and 4 independent apps (once again, I'm only counting paid apps).  

    In the past 30 days, 2 Xbox Live games and 2 independent apps (still only paid apps).

    To clarify, the 2 Xbox Live games and 2 independent apps are included in the 90-day count and the 90-day count is included in the 364 day count.  

    I've paid for apps in multiple different categories as well - a $30+ name-brand GPS program, a Twitter client, contact manager and a website-specific app.  

    I'm really not an app person.  I bought my Windows Phone as an upgrade from a dumbphone almost exclusively to play Xbox Live games to my gamerscore on the go and listen to music / podcasts.  I had an iPod Touch for two years and never once installed an app on it (or ever updated it from iOS 2.somethingoranother).  However, looking at my purchase history in Zune, I'm quite a different user now than I anticipated when I made the purchase.

    My wife switched from an iPhone 4 to an HTC Titan on Nov. 20th, so all of her purchases have been within your 3 month window.  She's purchased 9 Live games and 3 indy games (that I can identify - it's possible some app I'm unfamiliar with are paid).  In the past 30 days, 3 live games, 1 indy game.

    As a side note, we paid for all our purchases via credit / debit card.  I hate the idea of my phone bill being higher than it already is.

    I hope this helps.

  • For everyone who is asking: Most developers won't be able to make a living from their iOS Apps either so it is fair to assume that given the much larger Marketshare of iOS it is pretty hard to earn a living from developing mobile applications - unless you're doing it for a company that is paying you to get them represented in a mobile marketplace - e.g. Banks, Regional Social Networking Sites, etc.

    That in my opinion is where you will be able to earn your living in mobile apps, not by putting something up there and hoping that loads of money roll in.

    What was a surprise for me is that 56% of WP7 users have Operator Billing available. In the german spoken countries I only know of T-Mobile Germany to have enabled this so I'm curious in which marktes exactly this is currently enabled.

  • n3sd
    2 Posts

    But how many PAID dowmloads per user?  You can give away pretty much anything, but put a price on it and things change,,,dramatically.

    So:

    1. How many paid downloads per user over the past:

      A. Month?

      B. Three months?

    2. How many users have paid for at least one app in the last:

      A. Month?

      B. Three months?

    3. How many users have paid for a 7.5 app in the last:

      A. Month?

      B. Three months? (Since these were available)

    I can go on with much more interesting stat requests than were provided in the very dumbed-down graphic provided, but then I already know no one will answer these.

  • n3sd
    2 Posts

    But how many PAID dowmloads per user?  You can give away pretty much anything, but put a price on it and things change,,,dramatically.

    So:

    1. How many paid downloads per user over the past:

      A. Month?

      B. Three months?

    2. How many users have paid for at least one app in the last:

      A. Month?

      B. Three months?

    3. How many users have paid for an app in the last:

      A. Month?

      B. Three months?

    4. How many users have paid for a 7.5 app in the last:

      A. Month?

      B. Three months? (Since these were available)

    I can go on with much more interesting stat requests than were provided in the very dumbed-down graphic provided, but then I already know no one will answer these.

  • rjgood
    1 Posts

    Ive had a Windows Phone 7 all 2011 and love it! My wife dumped her android evo, my friend dumped his iPhone 4...both saying that the WP7 is easier to use (icons are so 20 years ago.) I'm also a developer, you bet Im developing apps now. Hopefully the marketing folks can get through the "religion of the fruit" fanatics.

  • Hmmm. I am going to be naughty and play devils advocate here.

    These infographics do not give any indication as to the size of the Windows phone market in $

    * Of the 48 downloads per user how many are for paid apps?

    * Are there any double counts in the 48 (i.e. is this distinct apps does this include upgrades to installed apps)?

    * Of the paid apps what is the average price?

    I have seen several articles indicating that very few (if any) WP7 apps are creating sufficient turnover to generate a profit/living for their developers. I would like for Micorsoft to publish something that refutes that perception.

    I am a great fan of WP7 - it is a fabulous product. I have done a little prototyping for an application and love the development environment BUT I am holding off committing to a full blown development cycle because I have not yet seen compelling evidence that there is a viable market.

  • Nice info graphic, please keep this as a rolling metric like is this going to be upgraded from here on out each time you fiscal occur? ..so one can trend it without all the digging around in blogs/news etc.

    Also is this a break down of the 3% marketshare todate of Wp7 ..or is there another figure that trumps that as to be honest its who you subscribe to in terms of total marketshare stats...  Its relevant because if you say there are 80k developers who want to target 56% consumers who can transact instantly then is that 56% of a 1million+ potential customers, 100k+ etc..

    56% of 10 sux.. 56% of 1million i'd still shoot for those odds even if the market share is measured in the billion/trillions. If i got 56% of 1xmillion consumers at $2... thats a pretty penny.

    I'd also like to see "Avg Income per app" an incentive to dev

  • Atley
    1 Posts

    Brandon, is it possible to get a big copy of that graphic?

  • gseth
    3 Posts

    Also after the Nokia Microsoft alliance, developers seems more interested in the platform for app development http://goo.gl/iUziG

  • I personally dont care what NPD is showing. What I do know is that when people get a Windows Phone in their hands the experience is platform changing. It has superior satisfaction rating, above all other platforms. That alone tells me that when we start getting more phones out there and more commercials on the air, WinPho will be what we know it is... an amazing phone and alternative to a sea of dead icons.

    I have faith in the experience and will not stop developing just because of a percentage rate that is due mainly to lack of exposure.

  • Sven
    54 Posts

    The Consumer Interest section is fascinating. We'll pay for games, but tools and productivity apps better be free.

  • jaxim
    57 Posts

    When will Windows Phone allow Adobe Air apps?

  • Yes please.  High quality infographic for download please.

  • samsabri
    12 Posts

    It's great to see the average number of apps that users download. Can't wait to see where we are a year from now!

  • Looks very promising.  I have no doubt that this will prove to be a great platform for developers.

  • @johnwildes - did you want a large copy than simply saving the one that is here?

  • Here are the latest numbers from NPD.

    wmpoweruser.com/npd-octnov-stats-show-windows-phone-still-bumping-around-the-bottom-in-usa

    And where are the updates?

    windowsteamblog.com/.../new-maintenance-release-for-windows-phone.aspx

    I wish you best of luck.

    You'll need it.

  • Windows Phone is rocking! Now if we could just fix all the bizarre issues in AppHub/Marketplace, we would be in pure bliss.

  • Interesting breakdown...is there a downloadable form of this infographic??