Today I’ll outline the latest steps we’re taking in our ongoing effort to keep the quality bar high in our rapidly growing Marketplace. I know most of you share our goal of a great shopping experience and already go out of your way to follow our policies...

I wanted to make sure you saw the Windows Phone consumer blog today, because my colleague Mazhar highlights two changes to the Marketplace shopping experience that developers should be aware of. First, we’re removing the option to browse and buy Windows...

[ This is the last in a five-part series on ways to help make your apps run better on lower-cost phones.--Ed.] A responsive UI is a basic expectation that users have of apps. Failing to respond to user input can frustrate users and can ultimately drive...

It is said that “A point of view is worth 80 IQ points”; the meaning perhaps being that if we can look at things in different ways then we might understand them better. The Memory Profiler that ships with the Windows Phone SDK 7.1 provides, in its own...

[ This is the fourth in a five-part series on ways to help make your apps run better on lower-cost phones.--Ed.] With the Windows Phone 7.5 Refresh , we refactored the OS in several areas to reduce memory usage and free up more RAM for apps. Part...

Over the last several weeks some of you have reported slowdowns or delays in the app approval and publishing process. You’ve also said App Hub feels slower. We’ve been investigating, and today I want to explain why this is happening and more importantly...

[ This is the third in a five-part series on ways to help make your apps run better on lower-cost phones.--Ed.] When thinking about targeting 256MB devices, your first order of business should be to check whether your apps exceed 90MB today. If...

Last month, I posted to let developers know that we were aware of some of the challenges that were present in running the Windows Phone SDK on the Consumer Preview of Windows 8. In that post I mentioned that we were working on addressing those problems...

[ This is the second in a five-part series on ways to help make your apps run better on lower-cost phones.--Ed.] Fast startup is an essential component of any mobile application. It is the first impression a user has of your app and is the first chance...

With Marketplace recently launching in 13 new markets , it's more important than ever to have a globalized, localized app that can reach as many of your customers as possible – but doing so can seem daunting. This blog post seeks to demystify the process...