Announcing the new Windows Phone 8 Developer Platform

Announcing the new Windows Phone 8 Developer Platform

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I’m proud to launch the Windows Phone 8 Developer Platform. After years of planning and development, today we’re making available the most important advancement of our dev plat to date, including a new SDK and a refreshed Dev Center now open for Windows Phone 8 app submissions.

Here at the //BUILD 2012 conference, developers are seeing firsthand how we’re delivering close alignment with Windows 8 via a common core. Moving to a common Windows core meant that almost every major underlying subsystem had to change. For example, for the .NET Framework, we moved from using .NET CF to Core CLR, two different versions of the Framework that forked from each other over five years ago. This gives developers far more capability. Our colleagues in the Developer Division have two new blog posts that go into more details on new tools and .NET enhancements.

This investment, in turn, allows developers to take advantage of support for native C++ programming, familiar tools, and common APIs to target phones, PCs, and tablets for an estimated combined opportunity of roughly 500 million units next year.

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New home: A refreshed Windows Phone Dev Center rolled out Tuesday

The phone market alone represents a tremendous opportunity. Competition is strong, but people are ready for a phone built around them. With a new Start screen, more customizable Live Tiles, and the innovative new features like Rooms and Kid’s Corner all revealed in yesterday’s launch, Windows Phone 8 is the world’s most personal smartphone. Early industry and customer response has been fantastic, and Windows Phone will be available through 50 of the top mobile operators worldwide starting next month. The expansion of phone hardware options and Windows Phone Store to 191 markets equates to a 90 percent increase in addressable market for your apps in 2012.

And, of course, there’s the developer opportunity. Frankly, this was the easy part: we just delivered what you asked for. You told us you wanted native code, in-app-purchase, and more ways to reuse and port code—done, done, and done.  More than 90 percent of the things you asked for, we added. These capabilities combined with new phone features like better Live Tiles, Lenses, NFC support, and custom app notifications and wallpaper on the lock screen mean that apps do more—and do it in more markets—on Windows Phone.

Today is about giving you what you need to immediately start taking advantage of this opportunity, including dev devices from our friends at Nokia for those attending //BUILD. We wouldn’t be here without the patience, feedback, and support of our dev community and great partners (including the 30-plus announced today) —thank you.

I hope you’ll take this opportunity to learn about the new platform and its capabilities by installing the new SDK. If you’ve already got an app, now is the time to start doing things like adding large tile support (to take advantage of the extra Start screen real estate and show more info on the tile) and experimenting with native code.

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New tools: Using the new Windows Phone 8.0 SDK

Visit the Dev Center for guidance on how to get started with the new SDK and to locate a Developer Camp in your area where you can get one-on-one hands-on time with our experts. You can also check out the //BUILD conference technical session recordings on Channel 9 and watch this blog for more posts from my team providing guidance and additional details on the new platform.

Windows Phone 8 is out, the tools are available, and devices are about to be released—it’s time to get coding. As an added incentive, for the next 8 days individual developers can register for a Dev Center account for just $8 (a 92 percent savings). Please note because this is a very limited time offer. You’ll be charged $99 USD or equivalent in your local currency, and we’ll refund the difference in the next 30 to 45 days. Watch for more details on Dev Center soon.

There’s never been a better time to be a developer for Windows Phone. As the lead for the developer experience, I’d love to hear your questions and feedback here or at #wpdev.

Kevin

22 Comments
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  • FKor
    0 Posts

    Develop speed of WP System is too slow too slow too slow!

    Is WP developer of MS go to holiday?

  • For those wondering where your rebate is (like myself), I found this: cmsresources.windowsphone.com/.../8-for-8-Dev-Center-Registration-Offer.pdf

    It has a contact email address for rebate questions.

  • nmelo
    0 Posts

    Haven't received my discount either. Signed up on the 21st. There's no news anywhere.

    What's going on?

  • Same here. Please let us know how to get the $92 refund.

  • I called Microsoft Billing yesterday to discuss the refund...they didn't know so they transferred me to Microsoft Store...of course they didn't know, so they sent me somewhere else...they didn't know so they sent me to MSDN support...and they didn't know...BUT they said to try to email orderprocessing@geotrust.com . So I did and now I am waiting.

  • admbmn
    0 Posts

    Same here.  It has been over 45 days since I registered for $99.  Please let us know how to get the $92 refund.  Thanks

  • Today is 20th December 2012,

    I registered the Dev Center account on 31st October 2012, but I did not receive any refund after 45 days from Microsoft as stated in this article.

    Please advise.

  • toybook
    0 Posts

    they need to find a way to get these phones cheaply into developer hands. going to build events appear more for to non-technical folks and media while us hard core devs sit around watching live video feeds. http://www.bankinfoonline.com/

  • gkneo
    0 Posts

    Hi, I just read about the $8 offer, but it is over.   Will it be extended?

  • Suneer
    0 Posts

    Hi Can some one tell me can I install Windows 8 Pro on Windows 8 Preview Release? ie, Just click "Install" button from MS site?. Thanks.

  • Have anyone else been unable to deploy to WP7 devices after installing the WP8 sdk?

  • zzLZHzz
    0 Posts

    your machine must be able to support SLAT which in general only i5, i7 cpu supports. and your OS must be Windows 8 Pro x64

    am glad that I have a secondary pc with i5 processor

    my expiration is stated as 3/11/2013 however mine is a student account.

  • I'm hoping Microsoft will be willing to reward early adopters and individual hobbyists who have helped grow the Windows Phone app library to the point it's at today for WP8, by extending them a similar offer for renewing their registration.

    ... or, is this already being done?  I noticed - as Rowdy.nl said - that under "Account Info" in my Dashboard, my "Expiration" is displayed as "None".  If that's a "thanks" for being an early supporter, I'm fine with that... 8)

  • andr3wk
    2 Posts

    Here's the link to the $8 for 8 Dev registration offer: http://bit.ly/Pknxsh.

    The offer seems to be only for new applicants. "Not valid for existing registrations, student registrations, and if you’re registering on behalf of a corporation, limited liability company (LLC), partnership, or other company legally registered with your local government."

  • The emulator install says my PC hardware doesn't support virtualization, so I can't use the emulator to test. Can you provide more details on what processor/motherboard hardware is required? It looks like I have to upgrade my PC to develop apps for the new platform

  • Can I get the discount if I renew my existing account?

  • Rob.O
    0 Posts

    I'm assuming since row1, Andrew and Rowdy's question was left unanswered, the answer is no? So to reward early adopters who have WP7 apps out there (my 7 apps combined didn't generate enough money to even pay for the 99.00) we have to buy Win8, buy 2012(I know there's the express version) test our apps to make sure they run on a WP8 device and pay microsoft 99.00 while the new guys get it for 8?. No wonder it feels like I'm constantly dropping pants for Microsoft.

  • Babbage - please notice, that 7.8 is just an update for older devices with some WP8 features.

    If you install VS2012 you can develop both Windows Phone 7 and Windows Phone 8 apps on the same VS (2012). In this case you have all you need :)

  • Babbage
    0 Posts

    Is someone on some kind of drugs there??? Can only install WP8 SDK if your running windows 8??? (Note wp8 sdk says it includes 7.5 (no 7.8 :( ), so I assume this is also our long awaited compatability for WP development in VS2012 rather than VS2010)

  • Andrew has a great question. I'm curious about that to, my account expires soon. (However my developer account specifies 'Expiration' as 'none')

  • Can I get the discount if I renew my existing account?

  • row1
    0 Posts

    Will this offer be back date? I signed up earlier this month at full price. #buyersremorse