Next App Star: See your app featured in a Windows Phone TV ad

Next App Star: See your app featured in a Windows Phone TV ad

  • Comments 11
  • Likes

That’s right – we’ve cooked up something very big for developers in 2013. I’ll fill you in on the details in a moment.

By now you’ve probably noticed that for Windows Phone 8 we’ve deployed an all-new infrastructure focused on creating a great experience for both consumers and developers. Our new developer platform brings features that deliver both scale and opportunity – including investments in a common UX design language, global distribution, and a flexible set of business models to support different approaches to monetization. You can read more about our guiding principles in my recent post: Reflecting on 2012: scale and opportunity. We will continue to innovate and find ways to improve the developer experience, but I’m pleased to say that with so many big 2012 deployments behind us, we’ve got the pieces in place to make 2013 a great year for Windows Phone developers. In fact, we’re kicking off the new year with a one-of-a-kind opportunity.

Windows Phone Next App Star contest launches today

Print To help your apps get more visibility with more customers, today we are launching a new contest with a very special top prize – featured placement of your app in a Windows Phone prime-time TV ad in the U.S.

The contest is called Windows Phone Next App Star, and it is open to Windows Phone developers worldwide. It’s easy to participate; registered developers can just visit Dev Center to opt-in* by March 5th, and we’ll enter your catalog of published apps in the competition.

If you haven’t yet developed a Windows Phone app (or you want to make tweaks to an existing app), you can register today and publish your app by March 5th to participate (note: your app must be published and live by March 5th to participate).

Check out this short video with Channel 9’s Laura Foy for more contest details.


How the contest works

Here’s where the fun begins. . . we will judge the app submissions for the contest based on an equal weighting of user ratings and app quality, including your implementation of new Windows Phone 8 features, like Live Tiles. We’ll narrow the field to 64 entries to participate in a head-to-head, bracket-style competition with public voting. Over the next several weeks of voting the field of 64 will be narrowed to 32, 16, 8, 4, 2, and finally the grand prize winner. There will be prizes along the way to encourage people to participate (more on that later) and ways for you to promote your app and gain new fans.

Great prizes

There will be thousands of dollars in prizes for the developers of the 64 apps that get selected, including a Nokia Lumia 920 Windows Phone and a one-year free Dev Center subscription. The last app standing will win the Next App Star challenge and the grand prize of placement in one of our Windows Phone primetime TV advertisements in the U.S., bringing national exposure and a lot of buzz to one developer’s creation.

This isn’t just about picking the most popular app in the Store. Windows Phone Next App Star is about giving developers a shot at being the next big hit. You don’t have to be a longtime developer on the Windows Phone platform — even a newcomer can win fans and win big. The resources in our Dev Center, this blog, and our team of experts will provide guidance to help you to create a new app or fine-tune an existing one to get the best possible scores.

Heading up our Developer Experience team is Emilio Salvador Prieto. Emilio will be a regular contributor on the blog, starting with a series of regular posts providing more detail on the program and insights to help you maximize your opportunity in this contest. We have much more in store for the year from Emilio and his team. Watch for his post with more contest details.

Windows Phone Next App Star is our way of thanking our community of developers for creating such a great array of dynamic, exciting Windows Phone apps. Please take a moment to visit Dev Center to register for the contest. We can’t wait to meet the Windows Phone Next App Star field of competitors!


* Contest open only to students, hobbyists, or developers in the field of software technology 18+. Submission period ends 3/5/13 and public voting period ends 4/8/13. For details, see Official Rules.

You must be logged in to comment. Sign in or Join Now
  • Where are the results of the contest ?

    Yves de

  • and the winner is..?

    Ben from

  • Phil94
    0 Posts

    Nice apps, i will try tommorrow.

    Phil form

  • alunj
    3 Posts

    Entering this contest has brought up some interesting issues with the submission process and the store in general. It'd be nice to see some of these addressed:

    1. If you submit an app for certification, it takes 5-7 business days. Even if you realise, thirty seconds after you submit it, that you've left out a necessary fix. You can't interrupt the certification process, even if you know your app will likely fail certification because of that flaw.

    2. The certification testing is significantly more than described in the documentation - one of my apps failed certification because it had incomplete input validation, and crashed when you hit Back after filling out incorrect values. OK, technically, that's a Back button press that fails - but if I'd required a Save button on that input instead, and it crashed there instead of on the Back button, would it have passed?

    3. My published app never appeared on the first page (or first few pages) of "New and Rising", even though other apps with no reviews have been on that page for several days - I just assumed that the Store lagged several days behind new published apps. As a user, I use the "New and Rising" list to see when new apps are available for my phone. I WAS under the impression that this was roughly chronologically ordered, so that I would never miss an app. Now, because my app appeared for the first time (that I noticed) on page 11 of the category's New and Rising listings on the web (so, several dozen screenfuls below the top of the list on the device), I wonder what chance anyone has of seeing new and interesting apps coming their way. Either this is a random process that selects which apps a user will be more likely to install, or - worse - there is some scheme of which I am not aware whereby an app developer can optimise his submission to get it into the first page or two and have more downloads. Please explain the selection process that goes into ordering the lists of apps, so that I can have a chance to win at that game. And please make it a better experience for users, so that I don't feel like I'm potentially missing out on apps that I might like.

  • The expected windows phone features

  • Hello, we want to make app for the contest, but we don't have Windows Phone Account.

    We want create company account and submit app from company account.

    BUT In the RULES you state:

    "If you create a new non-student Dev Center account after January 14, 2013 and you are a resident of

    Maryland or Vermont, you are not eligible to enter"

    So if we create new company account now (22 of January) we are not eligible to enter?

    Can you explain that?

  • @_Delp_ If you're a Student you can get a free account through the Dreamspark Programm. Aside from that: no. If you want to deploy something onto the phone you Need a paid App Hub Account.

  • If you leverage ( to run a bracket contest you could allow everyone to submit their brackets and then run a March Madness style bracket contest.  It could help you to drive even more interest.

  • _delp_
    0 Posts

    Great, but having just got a win 8 phone to play with disappointed that you have to register (pay) just to try out some code on the actual device.

    Is there no way to just test code on a device without paying for a dev account?

  • Wow, I hope Grindr get's serious about Windows Phone and enters this competition - the TV commercial alone would make Ikea and Target look tame...! :)

    Grindr! Grindr! Grindr! :D

  • uptil I saw the draft saying $4745, I have faith that my friends brother woz like realy bringing in money part time on their computer.. there best friend haz done this for less than 10 months and recently paid for the dept on their condo and bourt a new Ariel Atom. this is where I went, .........