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We’ve been talking a lot recently about what it will take to be one of the 64 winners of the Windows Phone Next App Star*contest to advance to the voting rounds, where the winning app will get the chance to be featured in a Windows Phone primetime TV ad. We’ve discussed App Quality and the importance of app Functionality, Utility, and Enjoyment, and now we’d like to cover another critical element.
Today’s customers are busy and flooded with information and options. You must quickly win their interest and trust if you want to successfully drive them to consider purchasing your app. While great apps come in many shapes and forms, the following practices will provide you with some of the most common ways to polish your app and ensure that customers are drawn to it.
App tile imageThe appearance of your app icon or tile plays a significant role in how your app is perceived by customers. Building an attractive tile is one of the best ways to draw attention to your app and entice customers to explore your product. These steps may help your app stand out from the crowd:
App display nameThe name of your app is another important factor in its appeal to customers. Your app name represents what your app is all about; it gives new customers a preview of the experience and provides a way for existing customers to recommend it to others. Here are some guidelines to help you name your app:
App descriptionThe description is your chance to sell your app by fulfilling the customer need. A customer found your app intriguing and decided to click—now it’s your opportunity to persuade them to install it. We recommend following these guidelines for writing quality app descriptions that will help you close the deal:
A few more tips for building an attractive appThese tips will help add the finishing touches to your app and really make it shine:
As you finalize your app, remember to review your app tile image, display name, and description to ensure they will engage users. Compelling descriptions and visuals will help increase downloads and the potential for great user reviews. Good luck!
*Contest open only to students, hobbyists, or developers in the field of software technology 18+. Submission period ends 3/5/13 and public voting period ends 4/8/13. For details, see Official Rules.
These are all excellent tips... thank you! :)
I can't wait until the Windows and Windows Phone Stores are combined into one unified experience.
Also - I really hope the most requested feature, Changelogs, are integrated into app updates and app detail pages in the Store. :)
It is grats oppurnity for Windows phone development .
It is great oppurnity for Windows phone development .
Upcoming features of windows phone in 2013 mobileupdate24.blogspot.com/.../the-most-expected-upcoming-features-of_27.html
Since I read about this contest, I begun to develop a game. I was attached every evening from 20:00 to 01:00 on my pc.
2 weeks ago I sent it to the store, and it fails every time for different reasons. And Microsoft need always up to 1 week to report what is wrong. Yesterday I tried to publish it again, but I am afraid that it will not be checked for the 5th march :(
I am a student developer. I have developed a diary keeping app, DIARY BUDDY. This is my first app. Please check it out.
This app redifines the concept of diary keeping. Apart from regular features like Graphic
smileys, password protection etc, its unique features are:
* your mood dictates app's appearance
* doodle your memories, edit pics(add devil horns to your boss)
* Drag pics within text, (text wraps around pic beautifully)
* Never bother to hit save button, app saves automatically
* Many interactive features left for user to explore
* Quickly add diary entry from start screen
* view your diaries later according to your mood
* An exhaustive help list guides you for unexplored features
* Completely AD-FREE app
Here is the link to the app.