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Our resident app developer, Bernardo Zamora, joins me today for a Question & Answer post, highlighting two ways to think about marketing your apps for increased discovery and downloads. Bernardo works on the Windows Phone Store team and has published several games in the Store.
Kami: How do you think about app promotion, and do you have any tips or tricks you could share with us today from a developer perspective?
Bernardo: I think of app promotion in two different ways:
Kami: Sounds like a simple way to think about marketing. Tell us more about Out-of-app marketing as you see it.
Bernardo: Absolutely! Here are a few key recommendations:
Kami: You mentioned media outlets. How can a small developer get press to pay attention?
Bernardo: Media coverage is a critical element in the marketing of any product. Great press can catapult you to success, but negative stories and reviews have marked the end of more than a few businesses. Here are a few bits of advice I’ve picked up along the way:
Kami: Great tips, thanks. Now let’s talk about In-app marketing, or ways to promote your app from within the app itself. Any tips or tricks you could share on that?
Bernardo: Yes, a few simple tips include:
Create a clear, simple, and professional icon to differentiate your app. The icon must clearly identify the app's purpose. One option is to hire a graphic designer. There are many places to find design resources, such as 99designers.com or designcrowd.com.
Kami: All very useful stuff, thanks. Any parting thoughts on additional ways to take advantage of promotional opportunities with Microsoft?
Bernardo: Microsoft promotes apps that provide great experiences for our users, customized per market. We look for specific characteristics to consider apps for merchandising. The key criteria that the team considers are Functionality, Utility, and Enjoyment. If your app does well in all of these, and uses many of the Windows Phone features, such as Live Tiles, it is more likely to be promoted.
Finally, another fantastic opportunity is to participate in the Windows Phone Next App Star contest.* The final winner will have the opportunity to see their app promoted in a Windows Phone primetime TV ad in the U.S.
Kami: Thanks for joining us today, Bernardo. You can also check out the Windows Phone Developer Blog for additional tips on making your app more attractive to customers along with suggestions for how to optimize your chances to get your app promoted in the Windows Phone Store.
* Contest open only to students, hobbyists, or developers in the field of software technology 18+. Submission period ends March 5, 2013 and the public voting period ends April 8, 2013. For details, see Official Rules.
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I am a student developer. I have developed a diary keeping app, DIARY BUDDY. This is my first app. Please check this out.
This app redifines the concept of diary keeping. Apart from regular features like Graphic
smileys, password protection etc, its unique features are:
* your mood dictates app's appearance
* doodle your memories, edit pics(add devil horns to your boss)
* Drag pics within text, (text wraps around pic beautifully)
* Never bother to hit save button, app saves automatically
* Many interactive features left for user to explore
* Quickly add diary entry from start screen
* view your diaries later according to your mood
* An exhaustive help list guides you for unexplored features
* Completely AD-FREE app
Here is the link to the app.