New middleware makes porting games to Windows Phone easy

New middleware makes porting games to Windows Phone easy

  • Comments 1
  • Likes

We’re at the Game Developers Conference (GDC) in San Francisco today showing developers just how fast and efficient it is to port their existing games to Windows Phone.

Window Phone 8 unlocks a world-class game developer platform with support for native code, which enables porting of existing games quickly - in some instances in as little as a few days from iOS and Android. And, with the convergence of the Windows Phone and Windows gaming platform enabled through a shared Windows core, developers are telling us they can reuse over 90% of the same code to deliver games to a global device market.

If you haven’t yet taken a look at Windows Phone 8, we’ve added a number of capabilities that are particularly useful for game developers, including in-app purchase (for both durables and consumables), giving you more options to monetize your games. This is in addition to the existing advertising, trial and paid app business models. We’ve also added some of the most popular payment options to give customers more ways to purchase your games or game items, including PayPal, Alipay, and a large expansion of carrier billing (21 connections across 15 markets), enabling more users to conveniently buy paid games and game items. Carrier billing, when offered is preferred by 75% of the Windows Phone users who have access to it and drives over 3x paid downloads compared to credit card billing.

As important, Windows Phone customers enjoy gaming with over one-third of all app downloads and 60% of Windows Phone Store revenue originating from games. In fact, almost half of the top 50 Windows Phone developers create games for the platform.

With today’s announcements from our middleware providers, porting games to Windows Phone just got even easier.


Earlier today, Unity announced the Unity 4 open beta for Windows Phone 8. Open to all developers, the beta program represents an opportunity to try the new tools, provide feedback, and begin Windows Phone 8 game development. Unity is already showing off a few popular titles built on the new platform and available in the Windows Phone Store today, including: Drift Mania Championship 2 (Ratrod Studio), Windows Phone-exclusive Fling Theory (Coding Jar Studios), and Orcs Must Survive (Echoboom) and coming very soon, Temple Run.


In addition, Marmalade just released a new beta of its Windows Phone 8 SDK, also open to all developers, and announced the first 2 games ported from iOS and Android: 6th Planet (Monkube) and Propel Man (Spiel Studio).


Havok is showing off its support for Windows Phone 8 here at GDC with striking graphics demos. Andrew Bowell, Head of Product Management at Havok commented: “At Havok, we are all about enabling immersive 3-D worlds, highly realistic and interactive character simulation, and cinematic visuals. The Windows Phone 8 platform provides the access Havok needs to really optimize down to the metal and to allow developers to create rich content and enhanced gameplay experience.”

In addition, today Cocos2d-x community, the makers of the popular cross platform open source 2D game engine for mobile developers, released a new version of Cocos2d-x for Windows Phone 8 aligned with the Cocos2d-x v2.1 API.

And to complete the ultimate mobile game play experience, PowerA today announced Windows Phone support for its MOGA state-of-the-art controllers designed specifically for mobile devices. The new MOGA SDK for Windows Phone will be available soon. In the meantime, check out this demonstration of the new MOGA controller.


If you are interested in learning more about using middleware to port games to Windows Phone here is a short video introduction featuring Unity. Windows Phone offers a great game platform, and it’s only getting better. Device and app sales are climbing and more developers every day are finding that Windows Phone 8 makes it easy to create new games and port existing games to our platform - there’s simply no reason not to.

We hope you’ll come by and visit us at GDC to learn more. You can’t miss us, we’re located in the lobby bar.

You must be logged in to comment. Sign in or Join Now
  • thanks Todd Brix ,, verry nice stuff ,,

    Marmalade is using OpenGL on vindows phone 8 ,, or the angel project created by google

    any way can microsoft provide an opengl for the windows phone 8 and the surface as well

    you no all othere platforms follow the industry standard opengl ,,

    it allow small company to create stuff and make sure that it doeesent get fade out ,, like xna,silverlight

    and all the othere stuff you fade out,, an industry standard are only made so you can push foreward

    i was wacthinc this show

    10 minnutes thay talk about xna,, and this it your fault,, why can developers and investores trust you

    when you can pull there pans down any time you whant,,

    and i am talking about small investeors ,, who invent in apps and small games for you platform

    thay can not see there return at the moment,, so no invest for you or funding of apps

    they go to android or apple,, why is this ? ,,

    allso i read the news windows blue leeks,,,

    and nice stuff you are getting there ,,, not quite , but getting there is on the way

    may i come with a ? to all at microsoft




    and i no office is not there yet ,, but give people one note ,, and when office is ready "fase out one note"

    people do not like to be beta testers,, starting all these build apps ,, that are not function properly for touch interface

    that is what kill the windows brand, make no mistake about that,, and that will allso hurt the xbox stuff as well

    speeking about the xbox stuff,,,

    in the new dasnboard when you navigate to the games tab

    present the consumer with this ,, 3 tabs

    primeneum games                  acade games                            indie games

    -------------------------------     ------------------------------             ---------------------------

    picture box ads                       picture box ads                          picture box ads

    -------------------------------     ------------------------------             ---------------------------

    that will solved these problems , and you get the developers back

    do not hide there games away, like you do now,, i took me 2 weeks to find the indie games

    a middle of an poster wicth rotate ,, so you only see it part time

    is there not room for indie games ? ,,