When we create apps, we start by defining the goals of the project. If one of the primary goals is revenue, then more work is required to optimize the app so that it can reach the largest number of users and generate more downloads, use, and sales.
Today, I want to share info about the Windows Phone installed base to help you make the best possible decisions about markets, language support, localization, and OS support.
I publish my apps in as many of the 191 Windows Phone markets as possible while focusing my optimization efforts on the markets with the greatest potential.
So far during calendar year 2013, the Windows Phone Store has seen the largest number of app downloads in China, Latin America, United States, and Canada, as well as several European markets.
Number of app downloads per market, CY2013
In Windows Phone 8 we added capabilities that enable richer user experiences and potential for higher app revenue not available on Windows Phone 7. These include:
Already in May 2013, half of the total app downloads were from Windows Phone 8 users and we expect Windows Phone 8 to continue to increase its installed base share, driven by the introduction of new Windows Phone 8 device models like the budget-friendly Nokia Lumia 520/521.
This growth has driven a rapid increase in apps that offer a version optimized for Windows Phone 8 through multiple XAP submissions.
I want to reach as many users as possible with my apps, and language is a key driver of downloads and adoption. As you evaluate which languages to support in your apps, you can extend the reach of your existing apps by adding support for more languages.
In addition to English, the other top languages used by Windows Phone customers are Mandarin, Spanish, and Russian.
Offering your app in English only, for example, covers only 25% of Windows Phone users. Adding Mandarin and Spanish increases coverage to ~60%, and adding Russian, Italian, Portuguese, and French covers the large majority of all Windows Phone users.
Top primary user languages for app downloads in CY2013
If you want to reach Windows Phone 7 users, your app should run on 256-MB memory (RAM): low-memory devices tend to be more budget friendly and as a result have higher sales. In fact, based on our internal analysis, half the Windows Phone 7 downloads in 2013 have been on phones with 256-MB memory. Test your apps with the Visual Studio low-memory emulator, and if possible test it on real phones to confirm that the app works correctly.
Offer paid apps and add in-app purchase in markets with mobile operator billing: users purchase on average 3 times more apps when mobile operator billing is available compared to the purchases in markets where only credit card is supported. Windows Phone Store added 15 new mobile operator billing partners since August 2012, bringing the total to 29 in 20 markets, surpassing Google Play. Customers have an easier way to purchase apps in markets such as Australia, Austria, Belgium, Finland, Greece, South Korea, UK, and many others. See the full list here.
To have the greatest potential for downloads and revenue, ensure that your app:
I hope this information will help you make better app optimization decisions. Please share your questions or comments.
I like these best window phone tips or process for users. I would foreword to all my dedicated friends whose developers and Thanks a lot; Keep it up.
Thanks for the information, it is a great problem to get the overview of the market in order to direct efforts :D,
Do you know any Ad Parter for Latam? For EUA and Europe PubCenter works great but not the case on Latam.