October 21, 2014 2:40 pm

Microsoft Advertising releases enhancements to help promote your apps

Promoting your apps through ads is one of the most effective ways to drive discoverability and downloads. Since April, Windows Phone developers have been able to purchase ads to promote their apps directly through pubCenter; these ads appear in apps that use the Microsoft Ad SDK.

The Promote Your App feature in pubCenter has continued to evolve, and this month released several highly requested enhancements:

  • More platforms – promote Windows 8.x apps in addition to Windows Phone 7.x and 8.x apps
  • More markets – promote apps in more English-speaking markets
  • Increased budget – spend up to 5x more than previously: limit is now US$500/month per campaign
  • More graphic options – new templates
  • More agile – campaigns can now be paused and resumed
  • Easier to access – Windows Phone Dev Center dashboard includes a direct link

Promoting your apps through ads is an effective mechanism to drive awareness and downloads, and I recommend complementing this with other mechanisms such as featuring the Windows Store download badge prominently on your web site and in communications (Windows, Windows Phone), sharing your app to review sites and promoting the app via your web site and outbound communications.

We’ll also include the direct link to Promote your app in Promote your app:

Promote your app

To promote Windows Phone apps, go to the Windows Phone Dev Center dashboard, and select Promote Your App.

To promote your Windows 8 app, go directly to pubCenter. In a month Windows Dev Center will include the direct link to Promote Your App.

Start promoting your app today, read the pubCenter blog for more details, and keep sending us feedback to help improve your ability to promote your apps.

Updated June 28, 2018 4:03 pm

Join the conversation

  1. The layout options you have do not work well for Windows Apps. Especialy the limitation to only use screenshots from the store breaks this. Windows Apps usually display much more stuff on screen, compared to Phone Apps. If such a screenshot is downsized to ad format size, it gets totally distorted. None of my screenshots look pleasing when I try to create a compaign for my app. Without the possibility to either submit a custom image or at least crop a screenshot and only use some of the area, this is useless for most apps. This only works for apps like games, that have few huge elements on screen, which scales well.

    Also, I think the restrictions on the custom text are too strict. There is more space available in the ad, especially in portrait orientation. Why not give us the possibility to use more words to describe our app? In the end, we are paying for the campaign, so it should be up for us to choose how it looks like.

    This really needs more work to be useful for the majority of Windows Apps.