August 17, 2015 1:00 pm

New Microsoft Windows advertising SDK with support for video interstitials

Today, Microsoft is releasing several important capabilities that allow you to increase ad revenue in your apps:

  • Microsoft Universal Ad Client SDK for Windows 10
  • Support for video interstitials on Windows 8.1, Windows Phone 8.1 and Windows 10, ideal for games
  • Ad mediation for Windows 8.1 and Windows 10 apps, to manage multiple ad SDKs and increase fill rate

If you have questions about the features mentioned in this blog, take a look at the more detailed Announcing the Microsoft Universal Ad Client SDK with support for video interstitial ads and ad mediation post from Microsoft Advertising.

Microsoft Universal Ad Client SDK for Windows 10

The Microsoft Universal Ad Client SDK is now available for Windows 10 devices. The ad SDK also supports Windows and Windows Phone 8.1 apps. The new ad SDK is built using native code and does not require .NET runtime, reducing the memory used and increasing performance. In addition, the new Ad SDK integrates several bug fixes and reduces the minimum refresh time to 30 seconds (previously it was 60 seconds when the app was running in metered networks).

To use the SDK, install the new ad SDK, then drag and drop the control, and configure it.

Support for video interstitials

Today we are releasing the capability to display video interstitials through the Microsoft Universal Ad Client SDK. Video ads are a highly popular way of monetizing apps and games, and can offer higher eCPM than banner ads. Video Ads are supported in Windows 10, Windows 8.1 and Windows Phone 8.1 through the Microsoft Universal Ad Client SDK released today.

Read the instructions on how to use video interstitials to get started.

Ad mediation for Windows 8.1 and Windows 10 apps, enhancements for Windows Phone

Dev Center has supported ad mediation for Windows Phone apps for some time now, allowing you to manage multiple ad SDKs from different providers to achieve up to a 99% fill rate, thus increasing the ad revenue in your apps. Enabling ad mediation is easy, just add the Windows ad mediation SDK to an app and submit it to the Store. You can then managing multiple ad networks without having to modify the app code or resubmit the app for certification.

Today’s release adds:

adMediation

With the new release, you have the same capabilities and reports provided previously for Windows Phone ad mediation, such as tracking fill rate for each ad network and users by configuration. Ad mediation is supported by both Visual Studio 2015 and Visual Studio 2013, and supports Windows 8.1, Windows Phone 8.x, and Windows 10 UWP apps.

To try out ad mediation, follow the steps described in the documentation. I also recommend reading the best practices to help you get started.  All these new capabilities are detailed in the Announcing the Microsoft Universal Ad Client SDK with support for video interstitial ads and ad mediation post from Microsoft Advertising.

As we continue to roll out new features and tools for Dev Center, please let us know if there are any issues (through support) or new features you’d like to see included in future releases (through user voice).

Updated August 18, 2015 12:54 pm

Join the conversation

  1. I have been waiting video ads since the release of Windows Phone 8. This is a remarkable day! Thank you so much!

  2. Can we have an update to pubcenter then so we can mix windows and windows phone app sizes under one app, and not have to use two different app ids.

  3. Are you kidding me? You didn’t learn from Windows 8?

    What Windows user in their right mind is going to like, want, or continue to put up with auto-playing “video interstitial ads”?

    If you don’t appeal to and satisfy the end user, you are going to be out of the game.

  4. Oh would people stop complaining? You either pay for something, or you get it for free with ads. The world isn’t here to serve each and everyone of your desires.

  5. Does the video ads require Windows 10?
    Which version of Microsoft Advertising Admetiator I have to use for windows phone 8.1 universal app?

  6. Windows Phone 8.1: Interstitial ad doesn’t work with the appid and appunitid created in dev center, it works with appid and adunitid provided in Test mode values in below link.

    https://msdn.microsoft.com/en-US/library/mt313178(v=msads.30).aspx

    Windows 8.1: Getting below compile time error

    Error 1 To ensure the correct metadata resolution, the type ‘Microsoft.Advertising.WinRT.UI.__IExpandPropertiesFactory’ contained in .winmd file ‘Microsoft.Advertising.winmd’ should be located in ‘Microsoft.Advertising.WinRT.UI.winmd’. TestInetstitalApp.Windows

    • Fixed compile time error of Windows 8.1 by removing reference of Microsoft Advertising SDK for Windows 8.1.

      Now both Windows 8.1 and Windows Phone 8.1 has same error
      Interstitial ad doesn’t work with the appid and appunitid created in dev center, it works with appid and adunitid provided in Test mode values in below link.

  7. With ad reports moved to dev center (and no longer requiring pubCenter)m when we build a new UWP app, are we still required to use two different adunits, or is one sufficient and the ads filling/reporting will be handled in the background with respect to platform?