July 22, 2016 2:30 pm

Updates in Dev Center analytics

Through our developer forums and our Dev Center feedback channels, we receive a ton of great ideas about what you’d like the engineering teams to prioritize with regard to feature development. Many of these suggestions are related to analytics, and today we’re happy to announce a couple of updates that are a direct result of this feedback.

  1. Usage report updates

We’ve improved our Usage report to make usage data available to everyone with a published app in the Store. Previously, our usage report required the use of Visual Studio Application Insights. However, following some recent announcements, we have implemented new ways for you to understand how your app is being used by your customers. Please note that this report only includes usage data from customers on Windows 10.

The new Usage report provides info about user sessions and active users. You can also get a summary of the data by market and package version.

The Usage report also lets you get info on custom events which you instrument in your app by using the Microsoft Store Engagement and Monetization SDK.

Our approach for Usage reports is to have a core set of usage analytics available to everyone by default. For further usage reporting, consider integration with additional middleware solutions such as HockeyApp or one of our partner offerings.

  1. Life-to-date reporting

Recently we complemented our Acquisition reports with lifetime acquisition data, showing you the cumulative total acquisitions for your app. This has been a long-standing feature requested by many of you that we’re happy to be able to provide.

Our work isn’t complete here. We’re finalizing the lifetime reporting for in-app products, and we’re also planning to refresh the UWP Dev Center app to include this info. We’ll let you know when these updates are available.

We’d like to note that both of these updates are features that we first made available to participants in the Dev Center Insider Program. Developers who opted into the program got an early look at the updated reports and their feedback helped us make sure they were ready to release to all developers. If you haven’t opted in, take a look at some of the features currently included in the program and consider checking it out. You can opt out again at any time.

We’re continuing to work on some additional analytics features, and we’ll provide more updates in the coming months. If there’s a feature you’d like to see, leave a comment to let us know!

Download Visual Studio to get started.

Post written by Adrian Maziak, Principal Program Manager, Windows Dev Center

Join the conversation

  1. Return Total download numbers back!
    Only windows developers have no idea how many downloads do they have!
    You are breaking things and then asking people to tell what they need.
    Is this a future of all Microsoft products!?

    • Hi Konstantin,

      We released life to date reporting for acquisitions a few weeks ago. Via the acquisitions report, you will see an “App Lifetime” filter, this will provide you with your total acquisitions numbers (life to date).

      Regards – Adrian

      • Microsoft doomed 🙂
        Thank you for bringing back the total, but WHT? Now I cannot current downloads for top apps! All I see is the stupid grid. And you cannot sort it by useful column like total downloads.

        Bravo for ruining everything. Pass my best regards to Nadella.

  2. The cumulative total acquisitions of the app is nice to see, but the related line chart is not very interesting (usually almost a straight line) and it is still limited to last 12 months only. It would be much more interesting too see DAILY acquisitions over time starting from the app publishing date. Same for in-app purchases. Generally in all your reports the ability so see only last 12 months is very bad, I want to see all data starting from the app publishing date, with daily aggregation (not only weekly or monthly).

  3. Where has the dashboard graph one? All we have now is a table.

    Nice though it is, and believe me when I say it’s great to have my full download numbers, the graph was actually quite important too.

    I now don’t know if anybody has downloaded anything this week. The information isn’t there, unless I’m prepared to click every single one of my 11 apps to see download analytics.

    This itself does not help in working out popularity. I’d need multiple windows to do a side by side comparison to do that now.

    It is coming back, right?

    • It seems Microsoft does not know what to be developer. They look like students who building the system for people, but do not understand what they are building. Impressive how bad Microsoft became for developers after Nadella became CEO

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