February 3, 2017 3:54 pm

ICYMI – Six Updates and a New SDK

Dev Center Acquisition & Engagement Platform

Successful developers use various channels to spread the word about their apps, such as Facebook, Twitter, popular blogs or Windows Dev Center’s own “Promote your app” feature. We’ve grown this solution over the past two and a half years, evolving it into a complete platform with machine-learning algorithms to maximize user acquisition and engagement campaign ROI.

Adding UWP Features to Existing PC Apps

In addition to Windows Store distribution and modern deployment technology, the Desktop Bridge enables you to use exciting Universal Windows Platform (UWP) features and capabilities that were previously unavailable to existing PC software.

Creator’s Update is next week!

Join our livestreamed event on February 8, 2017 to see what’s new for developers in the Windows 10 Creators Update, what it means for your apps and games, and more about Microsoft’s latest developer products. Whether you’re building for the web or UWP, the latest consumer app or line-of-business tool, there’s something in it for you.

Advertise Across Premium Platforms

The first and most important reason to use premium platforms is wider reach. Microsoft premium platforms such as MSN, Outlook, Skype and Solitaire collection are used by millions of users daily, and now your ad campaigns have a chance to showcase your awesome app when they interact on these platforms.

A triple-win with Playtem

Playtem’s monetization strategy is really interesting. The platform, currently available for Unity games deployed to UWP, iOS and Android, combines both ads and in-app purchases.

The latest Desktop Converter update is now in the Windows Store

Desktop App Converter is a tool that enables you to bring your existing desktop apps written for .NET 4.6.1 or Win32 to the Universal Windows Platform (UWP). You can run your desktop installers through the converter in an unattended (silent) mode and obtain an AppX package that you can sideload on your machine or upload to the Windows Store.

Windows 10 SDK Preview Build 15021!

Check it out here: http://wndw.ms/KEXB94

The Windows team would love to hear your feedback. Please keep the feedback coming using our Windows Developer UserVoice site. If you have a direct bug, please use the Windows Feedback tool built directly into Windows 10.