Posts by Anusha Subramanian

PC

Announcing the Windows Premium Ads Publishers Program

By Anusha Subramanian

As part of our continuous efforts to help Windows developers monetize better through ads, we are very excited to announce the launch of the Windows Premium Ads Publishers Program – a curated collection of ad enabled apps that are best in class in terms of… Read more

PC

Best practices for using video ads in Windows apps

By Anusha Subramanian

Interstitial videos are a highly engaging ad format that, if used right, have much higher monetization potential as compared to more traditional ad Interstitial videos are typically 15-60 seconds long and take up the full screen space, getting the user… Read more

PC

Promote your App – Anywhere. Anytime.

By Anusha Subramanian

We are very excited to announce the release of campaign APIs for the Windows Using these REST APIs, media agencies can promote apps and manage their ad campaigns ‘Promote your App’ is a feature within DevCenter that allows you to… Read more