Posts in ads

PC

What’s your monetization strategy?

By Microsoft Store Team

Selecting how to monetize your app is a big part of any development Different kinds of apps can have very different opportunities and needs—so your monetization strategy can inform not just your business model, but your app’s final design, content,… Read more

PC

Publishing times for Microsoft Store just got faster!

By Microsoft Store Team

Updating your Microsoft Store listing is the best way to let customers know more about your app or  You might want to update the description to call out key features, or add new screenshots and video trailers to help your customers see what your product does At times,… Read more

PC

Announcing the Windows Premium Ads Publishers Program

By Anusha Subramanian

As part of our continuous efforts to help Windows developers monetize better through ads, we are very excited to announce the launch of the Windows Premium Ads Publishers Program – a curated collection of ad enabled apps that are best in class in terms of… Read more

PC

Best practices for using video ads in Windows apps

By Anusha Subramanian

Interstitial videos are a highly engaging ad format that, if used right, have much higher monetization potential as compared to more traditional ad Interstitial videos are typically 15-60 seconds long and take up the full screen space, getting the user… Read more

PC

Using your ad units correctly when you have multiple store apps

By Shreyas Ganesh Narayanaswamy

As we had blogged earlier, ad unit performance has a direct correlation with the application category and the users targeted by the Having an ad unit associated with multiple store applications leads to ambiguity, which can result in improper ad… Read more