The competition, which is open to developers and sponsored by Nokia, saw an unprecedented number of entries this year. Winners get the opportunity to have their applications placed in the Nokia Software store as well as fast-track access to contract negotiations with Mobile Rules sponsors and partners.
Competitors participated in one of three strands: Business plan, Applications and Technology Innovation. The Application strand is made up of four subcategories covering Enterprise, Multiplayer, Infotainment and Multimedia.
A waft of innovation from the winners mean we can look forward to some killer applications and technology over the coming months. Gamica, a multiplayer-Tetris like game scooped the Mulitplayer gaming award whilst social music network, MyStrands, picked up the Multimedia gong. Upcode, a mobile parking payment system, was the best Enterprise product and travel app Earthcomber took the Infotainment award.
The business plan award went to MedApps which is working on a new application to enable patients to submit vital information to their doctors.
Four winners picked up prizes in the Technology Innovation section. A faster, cheaper form of flash memory gave Genusion an award whilst a database search application from Kannuu grabbed them a prize. New eco-friendly composite materials from Kareline put them on the finalist list along with Tiki Labs for its touchscreen interaction development.