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March 27, 2008

Untying my tongue without losing my job.

ESPOO, Finland – I’ve been having a bit of trouble finding the right voice for this site. I don’t want to preach, toe the company line, or spit out some corporate monologue. But neither do I want to say things that might cause a cataclysmic shift, such as shaving billions off our market cap or, worse, get myself fired.

You see, running a corporate blog is like being stuck between a rock and hard place.

The rock is the company. There are real serious business rules as to when and how a company speaks. That doesn’t mean I can’t do anything, it just means I’m not so free to say whatever I want.

The hard place is the public, that means you. I am pretty sure I would offend you with this site if all I did was try to sell you something, tell you only¬† how wonderful Nokia is or, worse, never listen to what you’re saying.

There are other sites built to sell you our stuff, say how great we are, and talk to you without listening. With Conversations, I want to talk with you, not at you. And, do it in a way that we’re both comfortable with.

So, here’s the deal: I’ll try my best to give you great stories from the Nokia neighborhood, without getting myself fired. And you let me know what you think of these stories, adding to them with your comments and suggestions.

In this way, together, we can make this site into something we both value.

Fair enough?

Photo from laenulfean