CANNES, France – What would happen if you gave a bunch of advertising young guns from all around the world some Nseries devices and a brief to create 60-second viral videos? Well, we’re about to find out because that’s what Nokia’s doing with the Young Lions Film Competition at the upcoming Cannes Lions International Advertising Festival which kicks off next week.
27 creative teams from around the world will be given devices to shoot and edit films in 48 hours. The teams have already been through a pre-selection process in their own countries with country winners bagging the chance to attend the Festival in Cannes (can we come?).
The whole idea is to help support and nurture young talent in the ad industry and of course to explore the video and editing capabilities of Nseries. Videos will be shown off on the Nseries Cannes site and some will be used to create a “behind the scenes” documentary to be aired globally later in the year.
Johan Eidhagen, Marketing Director for the Explore Category at Nokia said
“The Young Lions Competition provides us with an excellent opportunity to showcase our Nokia Nseries range as the mobile devices for content creation and creativity. With their state-of-the art image and video capture and sharing features, Nokia Nseries handsets enable people to take full advantage of their creativity”
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