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July 16, 2008

Nokia casts recycling net across the blogosphere

INTERNATIONAL – Last week we hit you with stacks of news on Nokia’s new recycling initiatives, following its global survey that highlighted that only 3% of us recycle our old mobiles. It’s been great to see many of you posting insightful, positive and passionate comments on the subject. Another exciting aspect is Nokia is really practicing what it preaches, pushing the mobile recycling agenda internally.

In a similar vein, we’ve just been told that this is extending to many of the people Nokia is in contact with around the globe, including the multitude of bloggers who are loaned handsets for review. It seems that no stone is being left unturned in the recycling effort, and rightly so because it’s this sort of granular approach that can really begin to affect a wider change.

Initially dubbed ‘no phone unused’ it kicked off Stateside and is now being pushed globally, so bloggers with old Nokia devices are being encouraged to return any old phones for the sake of recycling. The phones that are being returned are either being donated, reused or simply recycled for their many precious parts. And this extends to the packaging, which is being completely recycled.

Is there anything else you think Nokia should be doing on the recycling front? Let us know in the comments section below.

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Photo from Pamela McCreight