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August 8, 2008

we:offset – the big round up

INTERNATIONAL – This week’s most exciting development has been the launch of we:offset, a smart eco-savvy mobile app that calculates your CO2 emissions when traveling, enabling you to offset them on the move.

Read on for the highlights…

Unconsciously using location to scrub your eco slate clean
I’m really fired up about Nokia’s latest app for a couple of reasons. Dubbed we:offset this is the first slice of software available to calculate your CO2 emissions when you fly, equipping you with the option to physically offset via online payments through your handset, funding initiatives combatting the production of equivalent emissions being released elsewhere on our planet. Continue reading >>

Reaction to we:offset – Nokia’s new CO2 offsetting app
It’s hugely encouraging to see such an environmentally ethical backbone propping up the online technology space, with many sites passionately opening the conversation about Nokia’s newly launched CO2 offsetting software. Continue reading >>

Video: Nokia we:offset eco travel app in action
Yesterday I was keen to shine the spotlight on Nokia’s new location-based CO2 offsetting software. Simlply called we:offset its the first mobile app to calculate your carbon footprint when you travel by aeroplane, and even do it automatically using location-based info. So I thought I’d shoot a short video of it in action. Watch it here >>

We’re going to be following this up by speaking to the people behind we:offset, to get more of an insight into how it came about and the vision behind it. In the meantime, let us know your thoughts on we:offset in the comments section below.

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