LONDON, England – Comes with Music is a brilliant idea. Is that because it suits my music consumption perfectly? Perhaps, but from what I can tell, the service isn’t even necessarily designed for people like me. Regardless, it’s significance here relates more to Nokia’s approach to new businesses. Rather than jumping on the bandwagon and following everyone else, it has taken a bold new step and that I think, one that has to be admired.
There was no shortage of detractors through the year, but then in October, Nokia revealed the ready-to-go service and we were nothing short of being really impressed. I’ve personally been using the service since it launched (one of the many joys of being based in London) and for me it works brilliantly. I’ve listened to more new music in the last couple of months than I had in the previous couple of years.
I’m not sure I need to explain why this is one of the top service stories of 2008, so I’m not going to.