GLOBAL – Today we bring you the phone behind the videos, the Nokia 3720 classic. Over the last couple of days you might have seen the 3720 classic being beaten to within an inch of its life as we kicked it, hit it with a golf club, dropped it from the top of a ladder, swam with it, dunked it in beer, sunk it in jelly and shot it with a paintball gun. Dubbed the new ‘rugged’ phone and built to IP-54 standards, the 3720 classic is designed to resist water, dust and shock.

Markku Suomi, VP Connect devices at Nokia said

“Whether using it at the beach or in a dusty construction site, the Nokia 3720 classic has been specifically engineered to withstand the splashes, bumps and drops that come with the terrain”

And he’s not wrong. We’ve been playing with the device and it really does take a lot of abuse. But this isn’t like ‘rugged’ phones of the past. For starters, it simply doesn’t look like one. Get it in the hand and from the feel you can tell it’s something a bit special.

Flip it over and in place of the usual snap on battery cover, comes a twist screw set up designed to keep the cover in place in the event of a fall. This cover not only protects the battery, but the internal circuitry too.

Looks wise I think the phone is an ace. With a range of colours on offer it won’t be hard to find one that suits (sorry, no Camo though).

The device will start shipping this summer and is expected to cost about €125 before subsidies or taxes. Check out the full, official, specs and gallery below.

• 2-megapixel camera with LED flash, 4X digital zoom
• 2.2-inch QVGA 16.7 million colours display
• Nokia Maps pre-installed on the 1GB microSD card
• Stereo music player supporting MP3, AAC, AAC+, eAAC+ and WMA, and stereo FM Radio
• 20MB free internal user memory plus support for microSD memory card up to 8GB
• XHTML browser, Java MIDP2.0, OMA DRM 1.0 and 2.0
• Bluetooth 2.1
• EGSM 900/1800/1900
• Series 40
• 115mm x 47mm x 15.3mm
• 94g
• Up to seven hours talk time
• Up to 18 days standby time