Londoners can interact with the signpost by adding Good Things to Maps or texting 62010 with a message. The 40-foot high signpost is a breaker of records and actually points to people’s favourite places.
Alongside the signpost comes a nationwide competition where town residents across the country can vote to have a special one off concert for their town, featuring X-Factor’s Alexandra Burke. Anyone who votes for the winning town will automatically be entered into a draw to win tickets to the special gig.
And there’s more Good Things to come, including a traditional Finnish Christmas to help bring some festive cheer.
Check out the signpost on the Good Things section of the Nokia website.