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November 4, 2009

Nokia Life Tools lands in Indonesia

Nokia-Life-Tools-FarmerJAKARTA, Indonesia – It’s almost a year to the day that we first reported on an intriguing new service called Nokia Life Tools. Piloted and then officially debuting in India, Life Tools was designed to help improve the livelihood and lives of farmers, students and many people in more remote and rural areas in emerging market countries. It does this by offering easily accessible and up-to-date crop prices, education tools and entertainment packages, delivering this valuable information on a simple SMS backbone. Hence we’re excited to see Nokia Life Tools announced for Indonesia, where it has been keenly tailored towards its people’s needs.

Read on to find out more, see photos of folk using the service, and as always, share your comments below.

Nokia Life Tools has been tailored for Indonesian farmers


Whereas in India much of the focus for the agriculture service was aimed at delivering timely crop prices to help ensure farmers were able to get better value for their produce, Life Tools for Indonesia has been tailored to provide precious up-to-date info on livestock, fisheries and horticulture, as well as crops.

In terms of what this actually means, farmers will be able to access market prices (consumer price, wholesale price, mill price and farmer price), and are also able to tap into tips and advice on farming techniques (such as animal health care and alerts on new government schemes), as well as receive all-important weather forecasts.

We’re stoked to see how Life Tools has been tweaked to target the unique needs of the people in this territory – could this approach be suited to other services too? Let us know what you think.

The agriculture service will initially launch in Java and Sumatera, prior to rolling out across the rest of Indonesia.

Help with education through Nokia Life Tools


When you access the education part of Life Tools there are three strands you can pursue – learning English, preparing for school and higher education exams, and improving your general knowledge.

Learning English is broken into beginner, intermediate and advanced levels, making it easy for anyone to jump in at the stage they’re most comfortable with. In terms of an outcome, the information and lessons that are delivered through Life Tools have been designed to help students come out the other side with the ability to read, write and understand simple English pieces of text.

The test preparation part of the education tool provides students with valuable access to material in keeping with the national curriculum at junior and high school levels. As for the general knowledge stuff, much of that information is again tailored to the region, supplemented with more info related to global general knowledge.

Nokia Life Tools injects entertainment


The entertainment tool adds a lighter touch to proceedings, enabling folk pluck news, astrology, jokes, movie news and reviews via subscription or on-demand. Whereas downloads such as wallpapers, animations, themes, music and comics are solely available via on-demand.


Nokia Life Tools will launch in Indonesia in early December 2009, and will debut on the Nokia 2323 classic, Nokia 2330 classic and Nokia 2700 classic. It’ll later become available on the five new devices announced today for Indonesia, including the Nokia 1280 (Nokia’s cheapest ever phone), Nokia 1616, Nokia 1800, Nokia 2220 slide and Nokia 2690.

Let us know what you think – share your thoughts on the latest Life Tools developments directly below.