Milan, ITALY – How do you create a music video with hundreds of music fans, all dancing the same moves to the same tune at the same time, in three different cities? It looks like the folks at Nokia Italy have figured a way. Forming the centre point of their Play campaign, Nokia Italy are encouraging users to submit their own dance moves on video with help and guidance offered by top Italian coreographer, and star of Italian TV talent show Amici, Garrison Rochelle.
Over the course of the next two months, user’s videos will be collated and three flash-mob dance sessions arranged. In late April, Milan, Rome and Catania will play host to three flash-mob dance offs, which will be videod by top director, Domonico Liggeri (of Italian X-Factor fame). Together with videos submitted by users to the Nokia website, he will then create a final music video for Rihanna’s track Rude Boy which will be released in May.
You can log on to the Nokia.it/play website right now and watch the introduction from Garrison (video below) and check out the six videos which you can use to perfect your dance moves. Users are encouraged to upload their own videos to the site, the best of which will be included in the final video.
There are a raft of prizes on offer for those taking part too. Prize winners will walk away with brand new Nokia devices with one overall winner winning the trip of a lifetime to enjoy New Year celebrations with three friends in Rio De Janeiro and Los Angeles.
The project is ambitious as it is big, but it already looks like it’s got some good traction amongst Italian Rihanna fans and the big event in April has all the hallmarks of being a huge success. So, if you’re Italian and you want to get involved, log onto the Nokia Italy Play website and get your groove on. Let us know what you think in the comments below.