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June 2, 2010

Nokia unveils Eco Profiles

ecoprofilesESPOO, Finland – Nokia has unveiled its latest green initiative in launching new Eco Profiles. From now on, every new device will have an Eco profile that includes information on the device’s energy use and greenhouse gas emissions. Over the years, Nokia has committed to not creating a single, so-called green device but instead has sought to ensure that each handset is created with the environment in mind. Join us after the jump to find out more about Nokia’s latest green gambit and its bid to have the greenest device portfolio of any mobile manufacturer.

Eco Profiles isn’t exactly brand new. Nokia has been providing eco declarations on all of its products since 2001, including basic information on the environmental attributes of the product covering material use, energy efficiency, packaging; disassembly and recycling. Profiles are more like the next stage.

From now on, Eco profiles will include the environmental impact of phones throughout their lifecycle; from their manufacture, throughout their use and finally, their recycling. Within profiles there’s also specific information on the environmental features of the device. New Eco profiles are already available for the recently launched X2, C3 and C6 products.

Over the past 10 years, Nokia has managed to reduce its devices’ environmental impact up to 65 per cent, while keeping up with the times and launching feature-packed phones.

Currently, 100 percent of the materials in your Nokia phone can be recovered and used to make new products or generate energy, so nothing goes to waste; since 2006 all new devices, chargers and headsets have been free of PVC and since 2009, brominated and chlorinated compounds and antimony trioxide have been phased out. All new smartphones already have a power-saving mode and many also have ambient light sensors, as well as high-efficiency chargers that have reduced the no-load energy consumption by 80-95 per cent.

What do you guys think? How green are you? Recently, we hosted the Easy to be Green campaign with Nokia’s environmental team, do these Eco Profiles make it even easier? Let us know in the comments below.