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August 12, 2010

Conspiracy for Good comes to a close

CFGESPOO, Finland – We think it’s fair to say that Conspiracy for Good has been a success. Heroes creator Tim Kring and Ovi brought the social game to a close last weekend. More than half a million CFG casual games and apps were downloaded and over 4,000 dedicated players joined the global movement. If you didn’t get involved, join us after the jump for the skinny and a quick video.

The Conspiracy For Good pilot – titled “Read the Signs” – focused on literacy as a social cause. The fictional narrative followed the actions of a schoolteacher, Nadirah X, CFG spokesperson Ann Marie Calhoun, and the underground resistance movement, Spira. The movement, which dates to thesecond century, recruited members of the public to help Nadirah X and Ann Marie in their task to bring down evil corporation Blackwell Briggs before it could install an oil pipeline and destroy a Zambian school and library. Online and real-world game play also raised awareness and generated donations for partner charities including Kids Company, Doctors of the World, READ International, and Room to Read and the Pearson Foundation, who partnered with Nokia to provide resources to schoolgirls in Chataika village in Zambia.

It’s not just about the storytelling and game playing. Interwoven into CFG are partnerships with charities. The new approach created unprecedented interaction with the CFG communities and will result in providing 50 scholarships for young women in Africa and establish five children’s libraries in Zambia in association with Room to Read, and the libraries will be stocked with more than 10,000 donated books in association with the Pearson Foundation. It pays to be a good guy, you see.

Here’s a video and some pictures of how it all went down. Did you get involved? Did you head to the event in London? Let us know in the comments below.