MUMBAI, India – Nokia has been voted the most trusted brand in India according to a survey conducted and published by research firm Trust Research Advisory (TRA). The “Brand Trust Report, India Study 2011” was launched in Mumbai on Tuesday by Dr A P J Abdul Kalam, Former President of India. The survey covered 16,000 brands, based on 61 questions to 2310 respondents in nine major cities.
The number two and three spots were taken by Tata and Sony, respectively, while LG and Samsung were positioned at number four and five.
Describing the methodology of the survey, TRA’s CEO N Chandramouli said, “As trust is a veiy subjective term, we developed a trust matrix which included 61 components defining trust which include empathy, non-threatening ambience, perceived competence, corporate altruism, commanding respect, shared interest, displaying sincerity, enthusiasm, outward appearance and accepting responsibility.”
Other interesting results from the survey were that Pepsi came in at number 36, while Coca-Cola was at 60th place.
The survey also ranked personalities, with cricketer Sachin Tendulkar coming in at 59, ahead of Father of the Nation, Mahatma Gandhi, (ranked 232nd) and Bollywood actor Aamir Khan (242nd).
Link: The Economic Times
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